Timestamps
[00:00:20] - Introduction to Robyn Exton and HER

[00:02:10] - Robyn's Early Days and Learning to Code

[00:04:55] - Early User Acquisition Strategies

[00:07:50] - Competitive Landscape and Differentiation

[00:11:00] - User Behavior and Market Size

[00:14:30] - Current User Acquisition Channels

[00:17:00] - A/B Testing and Onboarding Insights

[00:19:30] - Brand Partnerships and Authenticity

[00:23:00] - Future of the LGBTQIA+ Dating Space

[00:27:00] - Challenges in Different Markets and User Safety

Episode production by Mobdesign: https://podcasts.mobdesignapps.fr

Episode Overview

Eleanor Hughes shares insights into the successful marketing campaign at Freeletics. Discover how the introduction of the Base Streak into the Freeletics app enhanced user engagement, making it more interactive and motivational. The episode also delves into the importance of incorporating user-centric features and the impact of the enhanced onboarding process on campaign performance.

For noteworthy quotes and key takeaways from the episode, read the article -
How Freeletics is rising above the crowded fitness app industry with Eleanor Hughes

Episode Topics at a Glance

• The introduction of the Base streak in the Freeletics app
• Challenges in the fitness industry and retention strategies
• Challenges and the implementation of A/B testing for onboarding
• The positive impact of improved onboarding on campaign performance
• The significance of streaks in encouraging user engagement and interaction

More about Ellie

Eleanor Hughes is a marketing expert with 13 years of experience, having worked for some of the world’s biggest brands, including Sony PlayStation, Getty Images, Rockstar Games, Intel, and frog. As the Marketing Director at Freeletics, Ellie is currently responsible for global consumer marketing, including communication, creative content, social media, B2B, and brand and product reputation across all consumer touchpoints, managing a team of 20 people.

Felix’s Links

Ellie’s LinkedIn profile
Freeletics website

Timestamps

[00:06:55] Early days and growth of Freeletics
[00:11:52] Challenges in the fitness industry and retention strategies
[00:16:25] Implementing new product features for increased engagement
[00:21:07] Launching the "Not Just A Fling" marketing campaign
[00:24:01] Testing the Super Bundle partnership initiative
[00:28:12] Pausing the A/B/C test and identifying issues

Episode production by Mobdesign: https://podcasts.mobdesignapps.fr

In this episode, Megan Cohen, Growth Marketing Manager at IFTTT shares her journey from immersive art marketing to tech. She talks about using AI and video content to boost engagement, and the importance of focusing on key metrics like the AARRR Pirate Metrics. Megan delves into how IFTTT leveraged segmentation to monetize its large user base, with a surprising campaign success in Brazil. She also highlights the shift towards catering to 'enterprises of one,' like solopreneurs, and discusses the nuances of marketing across different platforms and countries.

Read more in the article - From segmentation to setting the right metrics: Tips on growing your user base from IFTTT's Megan Cohen.

Episode Highlights

• Megan's background in immersive art and its impact on her tech marketing approach.
• The role of AI and video in marketing.
• Application of AARRR Pirate Metrics in SaaS.
• Segmenting IFTTT's user base for monetization.
• The effectiveness of a targeted campaign in Brazil.
• Focusing on the 'enterprise of one' market segment.
• Marketing strategies across platforms and geographic locations.

More about Megan

Megan Cohen is a seasoned Growth Marketing Manager at IFTTT. She's an expert in analytics, paid media, and campaign optimization, where she has led initiatives that consistently deliver positive ROI. Megan is passionate about turning data into actionable strategies for growth, blending analytical rigor with creative marketing solutions. Her work emphasizes data-driven decision-making, aiming to produce engaging and effective marketing outcomes. For more insights into her marketing approach and achievements, connect with Megan on LinkedIn.

Megan’s Links

Megan's LinkedIn profile
IFTTT

Timestamps:

[00:01:26.230] - Transitioning from Immersive Art to Growth Marketing: A Strategic Shift.

[00:02:33.170] - Introduction to AARRR Metrics: A Deep Dive into SaaS Marketing Techniques.

[00:03:44.860] - Monetizing IFTTT's Large User Base: Strategic Segmentation Approaches.

[00:04:32.820] - Custom Landing Pages in App Stores: Evaluating Their Success and Strategies.

[00:05:54.080] - Strategies for Converting Web Users to Mobile App Users.

[00:07:26.430] - Navigating the Shift to B2B: Targeting 'Enterprise of One' with IFTTT.

[00:09:30.620] - Addressing Marketing Challenges: New Approaches for 'Enterprise of One'.

[00:11:49.720] - Adjusting to Mobile App Tracking Changes: Strategies and Insights.

[00:14:35.140] - The Role of iOS Shortcuts: Competition and Cooperation with IFTTT.

Episode production by Mobdesign: https://podcasts.mobdesignapps.fr

Felix takes us through his creation of Fastlane, which began as a college project to solve his own frustrations with app deployment and grew into a major tool used by developers worldwide, eventually being acquired by Twitter and Google. He also introduces us to ContextSDK, his latest venture designed to make apps smarter by understanding the user's context. Felix offers a peek behind the curtain at the differing work cultures of Twitter and Google, shares his insights on the changing landscape of the European tech scene, and discusses the shift towards remote work. Additionally, Felix speaks on the importance of security, privacy, and putting the user first in app development.

For noteworthy quotes and key takeaways from the episode, read the article -
Inside the tech evolution: Insights from Fastlane and ContextSDK founder Felix Krause

Episode Topics at a Glance

• The origins and impact of Fastlane
• Transitioning from developer tools to context-aware technologies with ContextSDK
• Security, privacy, and enhanced user engagement
• Insights into corporate cultures at Twitter and Google
• The evolution of the European tech ecosystem and remote work trends
• Felix's personal journey and contributions to the tech community

More about Felix

Felix Krause is known for his significant contributions to the mobile development community, notably as the creator of Fastlane and ContextSDK. His work on Fastlane led to acquisitions by Twitter and then Google, highlighting the impact of his innovations in streamlining app deployment processes. Besides his developmental achievements, Felix is an active security and privacy researcher, offering his insights through talks and as the author of "iOS-Factor." For those interested in a more personal look at his life, Felix maintains howisFelix.today, a website that showcases a quantified view of his daily activities and experiences.

Felix’s Links

Felix’s Linkedin profile

ContextSDK website

howisFelix.today

Timestamps

[00:01:19.700] - Fastlane: From University Project to Big Success

[00:06:22.940] - Introduction to ContextSDK

[00:09:41.990] - Use Cases for ContextSDK

[00:13:26.900] - Initial Success with ContextSDK

[00:16:54.770] - Privacy and Data Processing in ContextSDK

[00:19:22.650] - Potential User Concerns about ContextSDK

[00:22:10.550] - Importance of Lightweight SDKs

[00:24:51.400] - Exploring Felix Krause's Websites

Episode production by Mobdesign: https://podcasts.mobdesignapps.fr

All about scaling an app by leveraging both web and app subscriptions!

In this exciting episode, we chat with Yeva Koldovska, the product manager at Headway, the world's most downloaded book summary app with over 18 million downloads.

Yeva shares valuable insights into Headway's journey and its strategic decision to offer web and in-app subscriptions.

Listen to the episode to uncover the profound impact of subscription variations on revenue and audience diversification, along with the behavioral differences and revenue advantages of web subscriptions.

For noteworthy quotes and key takeaways from the episode, read the article - Unlocking growth and diversification: the power of web and in-app subscriptions with Yeva Koldovska (Headway)

Episode Topics at a Glance

• Headway and its growth
• Offering subscriptions through web and in-app channels
• Reasons for including web subscriptions and diversifying revenue streams
• Impact of privacy updates on user tracking and attribution quality
• Differences in user behavior and preferences between web and app subscribers
• Higher lifetime value (LTV) of web subscribers compared to app subscribers
• Advantages of the web funnel

More about Yeva

Yeva Koldovska is a Product Manager at Headway, a company specializing in subscription-based services. With her expertise in product management, Yeva plays a crucial role in overseeing the development and enhancement of Headway's subscription offerings. She brings a wealth of knowledge and experience to the table, enabling her to effectively identify and address the needs of Headway's diverse user base. Yeva is known for her strategic thinking, analytical skills, and ability to collaborate with cross-functional teams to drive product success.

Yeva’s Links

Yeva’s Linkedin profile

Headway website

Nibble website

Timestamps

[00:00:37]: Growth of Headway
[00:01:04]: Discussion about Headway's global team
[00:01:21]: Headway's book summary app and Nibble
[00:02:09]: Why offer subscriptions through both web and in-app
[00:03:51]: The impact of iOS 14.5 privacy updates on Headway's strategy
[00:05:14]: Differences in user behavior between web and app subscriptions
[00:07:00]: Benefits of web subscriptions in terms of user commitment and retention
[00:08:27]: Targeting different audiences with web and app subscriptions
[00:09:54]: User behavior and content preferences on web subscriptions

Episode production by Mobdesign: https://podcasts.mobdesignapps.fr

In this episode, we sit down with Thomas Clavelloux, Chief Data Officer at Molotov TV, a groundbreaking French TV streaming platform.

Thomas shares captivating insights into how Molotov TV is redefining the way we consume television in the digital age. From seamless cross-device viewing to innovative features, Molotov TV brings the charm of traditional TV-watching to the modern world. Join us as we explore the fascinating journey of Molotov TV and its unique approach to the TV landscape.

Takeaways and the episode summary are available here: Unveiling the streaming revolution: a conversation with Thomas Clavelloux (Molotov)

Episode Topics at a Glance

Molotov's unique product model!

• Impact of content quality on revenue models.
• Utilizing add-ons like DVR hours and previews.
• How data helps enhance the product experience.
• Apple Vision Pro's potential impact on streaming.
• Content differentiation for subscriptions and ad support.

Timestamps:

[00:00:43]: Overview of Molotov TV
[00:01:27]: Thomas' Experience in the TV Landscape
[00:04:21]: The Role of a Chief Data Officer
[00:06:07]: Creating a Data Culture in the Company
[00:08:28]: Platform Approach vs. Doing Everything for Teams
[00:10:11]: Challenges of Handling Multiple Platforms
[00:12:26]: Key Metrics for Subscription Management
[00:14:04]: Differences Between Molotov and Fubo around subscriptions
[00:16:45]: Content Quality and Subscription vs. Ad-Supported
[00:18:43]: Add-Ons to Enhance Subscription Value
[00:21:40]: Potential Impact of Apple Vision Pro
[00:24:55]: How to Connect with Thomas Clavelloux
[00:25:33]: Conclusion

Episode production by Mobdesign: https://podcasts.mobdesignapps.fr

These are examples of successful apps in Kovalee’s portfolio.

• Bend, the #1 stretching app worldwide: 9x User LTV, 150x MRR
• PepTalk, a 5-star motivational companion: 22x MRR, 5x User LTV, 10x active subscriptions
• WeBurn, a workout app for women: 4x User LTV, 10x monthly recurring profits
• PLAW, a phone customization app: 5x User LTC, 20x monthly

The secret sauce for such remarkable growth?

In short:

• Kovalee’s unique in-house tech & expertise
• Apps with high potential (the hidden gems)
• The test-and-learn methodology

Listen to the full episode to hear from Kovalee’s CEO and Co-founder, Vincent, about his journey of turning ordinary apps into world leaders, the company’s value proposition, and the 6 pillars of an app’s success.

For noteworthy quotes and key takeaways from the episode, read the article - Turning ordinary apps into worldwide leaders with Vincent Hart de Keating (Kovalee)

Episode Topics at a Glance

• The role of a publisher in app development
• Examples of successful app partnerships with Kovalee
• Onboarding and A/B testing
• Forecasting and automation technologies
• User acquisition with smart technologies
• Monetization tips: personalization and segmentation

More about Vincent

After successfully founding one of the largest publishers of mobile gaming apps, Homa Games, Vincent is now the CEO & Co-founder of Kovalee - a company that brings the publishing model to non-gaming apps. Since it was founded in 2021, Kovalee has helped several apps reach #1 worldwide through its team of experts and in-house technologies. Vincent has over 10 years of experience working with apps and is passionate about empowering small teams of app creators to become resounding successes worldwide.

Vincent's LinkedIn

Timestamps

[00:05:12]: The role of a publisher in app development

[00:09:01]: Examples of successful app partnerships with Kovalee

[00:13:29]: Onboarding and A/B testing

[00:20:00]: Forecasting and automation technologies

[00:22:00]: User acquisition with smart technologies

[00:23:58]: Monetization tips: personalization and segmentation

Episode production by Mobdesign: https://podcasts.mobdesignapps.fr

Who could have imagined that walking could become a source of income?

It may sound unbelievable, but Sweatcoin makes it possible.

Back in 2015, Sweatcoin burst onto the scene with an impressive $6.3 million in funding. Since then, it has experienced exponential growth, boasting an astounding user base of over 120 million people worldwide.

So, how does Sweatcoin work? The app, available for free, tracks users' daily steps. For every 1,000 steps, users earn one Sweatcoin, which can be exchanged also for Bitcoin.

But how does the app generate revenue to pay its users? In a nutshell, Sweatcoin has three primary revenue streams: advertising revenue, brand affiliations, and premium memberships.

As we delve deeper into Sweatcoin's business model, curiosity arises. That's precisely why we invited Rowan Pereira, the group product manager at Sweatcoin, for this episode. Join us and listen to the full conversation to discover the app's effective growth strategies, user retention techniques, revenue generation channels, and the value of its premium subscription.

For noteworthy quotes and key takeaways from the episode, read the article - Redefining motivation and user retention in the fitness app landscape with Rowan Pereira (Sweatcoin)

Episode Topics at a Glance

• Rowan's experience working with Multiply and Lingumi
• Overview of Sweatcoin and its growth strategy
• Reasons for habit formation
• Metrics for measuring user engagement and retention
• Focusing on early user experience and A/B testing for growth engine
• The impact of premium upsells on retention
• Competing with bigger brands

More about Rowan

Rowan is a dynamic growth-oriented professional with seven years of experience in product management. Currently serving as a Group Product Manager at Sweatcoin, she is fueled by a high-energy personality and a strong passion for promoting gender equity. Beyond her tech career, Rowan enjoys drawing portraits and seeks creative outlets whenever possible. Inspired by her father's tech background, she embarked on a similar path, finding fulfillment in making a positive impact. Notable achievements include spearheading an impartial campaign during the 2016 referendum and launching the UK's first regulated financial advice app, Multiply. In her current role, Rowan played a pivotal role in the unparalleled growth of Sweatcoin, acquiring 60 million new customers worldwide and topping the charts as the most downloaded health and fitness app globally.

Rowan’s Links

Rowan’s LinkedIn

Sweatcoin on App Store

Sweatcoin on Google Play

Timestamps

[00:00:01]: Introduction to Subscription League podcast
[00:02:35]: Rowan's experience working with Multiply and Lingumi
[00:04:35]: Overview of Sweatcoin and its growth strategy
[00:11:39]: Reasons for habit formation
[00:13:20]: Metrics for measuring user engagement and retention
[00:18:57]: Focusing on early user experience and A/B testing for growth engine
[00:22:54]: The impact of premium upsells on retention
[00:23:35]: Competing with bigger brands

Episode production by Mobdesign: https://podcasts.mobdesignapps.fr