Episode Overview

Eleanor Hughes shares insights into the successful marketing campaign at Freeletics. Discover how the introduction of the Base Streak into the Freeletics app enhanced user engagement, making it more interactive and motivational. The episode also delves into the importance of incorporating user-centric features and the impact of the enhanced onboarding process on campaign performance.

For noteworthy quotes and key takeaways from the episode, read the article -
How Freeletics is rising above the crowded fitness app industry with Eleanor Hughes

Episode Topics at a Glance

• The introduction of the Base streak in the Freeletics app
• Challenges in the fitness industry and retention strategies
• Challenges and the implementation of A/B testing for onboarding
• The positive impact of improved onboarding on campaign performance
• The significance of streaks in encouraging user engagement and interaction

More about Ellie

Eleanor Hughes is a marketing expert with 13 years of experience, having worked for some of the world’s biggest brands, including Sony PlayStation, Getty Images, Rockstar Games, Intel, and frog. As the Marketing Director at Freeletics, Ellie is currently responsible for global consumer marketing, including communication, creative content, social media, B2B, and brand and product reputation across all consumer touchpoints, managing a team of 20 people.

Felix’s Links

Ellie’s LinkedIn profile
Freeletics website

Timestamps

[00:06:55] Early days and growth of Freeletics
[00:11:52] Challenges in the fitness industry and retention strategies
[00:16:25] Implementing new product features for increased engagement
[00:21:07] Launching the "Not Just A Fling" marketing campaign
[00:24:01] Testing the Super Bundle partnership initiative
[00:28:12] Pausing the A/B/C test and identifying issues

Episode production by Mobdesign: https://podcasts.mobdesignapps.fr