Timestamps
[00:00:20] - Introduction to Robyn Exton and HER

[00:02:10] - Robyn's Early Days and Learning to Code

[00:04:55] - Early User Acquisition Strategies

[00:07:50] - Competitive Landscape and Differentiation

[00:11:00] - User Behavior and Market Size

[00:14:30] - Current User Acquisition Channels

[00:17:00] - A/B Testing and Onboarding Insights

[00:19:30] - Brand Partnerships and Authenticity

[00:23:00] - Future of the LGBTQIA+ Dating Space

[00:27:00] - Challenges in Different Markets and User Safety

Episode production by Mobdesign: https://podcasts.mobdesignapps.fr

Episode Overview

Eleanor Hughes shares insights into the successful marketing campaign at Freeletics. Discover how the introduction of the Base Streak into the Freeletics app enhanced user engagement, making it more interactive and motivational. The episode also delves into the importance of incorporating user-centric features and the impact of the enhanced onboarding process on campaign performance.

For noteworthy quotes and key takeaways from the episode, read the article -
How Freeletics is rising above the crowded fitness app industry with Eleanor Hughes

Episode Topics at a Glance

• The introduction of the Base streak in the Freeletics app
• Challenges in the fitness industry and retention strategies
• Challenges and the implementation of A/B testing for onboarding
• The positive impact of improved onboarding on campaign performance
• The significance of streaks in encouraging user engagement and interaction

More about Ellie

Eleanor Hughes is a marketing expert with 13 years of experience, having worked for some of the world’s biggest brands, including Sony PlayStation, Getty Images, Rockstar Games, Intel, and frog. As the Marketing Director at Freeletics, Ellie is currently responsible for global consumer marketing, including communication, creative content, social media, B2B, and brand and product reputation across all consumer touchpoints, managing a team of 20 people.

Felix’s Links

Ellie’s LinkedIn profile
Freeletics website

Timestamps

[00:06:55] Early days and growth of Freeletics
[00:11:52] Challenges in the fitness industry and retention strategies
[00:16:25] Implementing new product features for increased engagement
[00:21:07] Launching the "Not Just A Fling" marketing campaign
[00:24:01] Testing the Super Bundle partnership initiative
[00:28:12] Pausing the A/B/C test and identifying issues

Episode production by Mobdesign: https://podcasts.mobdesignapps.fr

In this episode, Megan Cohen, Growth Marketing Manager at IFTTT shares her journey from immersive art marketing to tech. She talks about using AI and video content to boost engagement, and the importance of focusing on key metrics like the AARRR Pirate Metrics. Megan delves into how IFTTT leveraged segmentation to monetize its large user base, with a surprising campaign success in Brazil. She also highlights the shift towards catering to 'enterprises of one,' like solopreneurs, and discusses the nuances of marketing across different platforms and countries.

Read more in the article - From segmentation to setting the right metrics: Tips on growing your user base from IFTTT's Megan Cohen.

Episode Highlights

• Megan's background in immersive art and its impact on her tech marketing approach.
• The role of AI and video in marketing.
• Application of AARRR Pirate Metrics in SaaS.
• Segmenting IFTTT's user base for monetization.
• The effectiveness of a targeted campaign in Brazil.
• Focusing on the 'enterprise of one' market segment.
• Marketing strategies across platforms and geographic locations.

More about Megan

Megan Cohen is a seasoned Growth Marketing Manager at IFTTT. She's an expert in analytics, paid media, and campaign optimization, where she has led initiatives that consistently deliver positive ROI. Megan is passionate about turning data into actionable strategies for growth, blending analytical rigor with creative marketing solutions. Her work emphasizes data-driven decision-making, aiming to produce engaging and effective marketing outcomes. For more insights into her marketing approach and achievements, connect with Megan on LinkedIn.

Megan’s Links

Megan's LinkedIn profile
IFTTT

Timestamps:

[00:01:26.230] - Transitioning from Immersive Art to Growth Marketing: A Strategic Shift.

[00:02:33.170] - Introduction to AARRR Metrics: A Deep Dive into SaaS Marketing Techniques.

[00:03:44.860] - Monetizing IFTTT's Large User Base: Strategic Segmentation Approaches.

[00:04:32.820] - Custom Landing Pages in App Stores: Evaluating Their Success and Strategies.

[00:05:54.080] - Strategies for Converting Web Users to Mobile App Users.

[00:07:26.430] - Navigating the Shift to B2B: Targeting 'Enterprise of One' with IFTTT.

[00:09:30.620] - Addressing Marketing Challenges: New Approaches for 'Enterprise of One'.

[00:11:49.720] - Adjusting to Mobile App Tracking Changes: Strategies and Insights.

[00:14:35.140] - The Role of iOS Shortcuts: Competition and Cooperation with IFTTT.

Episode production by Mobdesign: https://podcasts.mobdesignapps.fr