Dori Campbell is a highly experienced nurse practitioner and the founder of All About You Wellness and Aesthetics. With a passion for helping others, she transitioned from nursing to aesthetics and wellness, creating a unique med spa that emphasizes hormone balancing and overall well-being.

In this episode, Dori shares her inspiring journey from nursing to owning a successful practice, offering insights into the importance of hormone health, the connection between wellness and aesthetics, and the role of faith in overcoming personal and professional challenges. Dori explains how she differentiates her practice by focusing on the root causes of her clients’ concerns, helping them feel better from the inside out.

Key themes include Dori’s holistic approach to patient care, marketing strategies that have propelled her business forward, and the power of authenticity in building strong client relationships. She also touches on her struggles with imposter syndrome, her commitment to honesty with clients, and her passion for teaching others about hormone replacement therapy (BHRT).

Don’t miss this insightful and motivating episode with the dedicated and compassionate Dori Campbell!

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The Smart Med Spa Marketing Podcast is hosted by Matt Smith, President of Crush Digital. Visit trycrush.com to learn more about how Crush Digital can help your business employ more people and serve more customers.

Connect with us:

@try.crush.digital

@matt.from.crush

In this episode of the Smart Med Spa Marketing Podcast, host Matt Smith interviews Kaeli Lindholm, CEO of KLC Consulting and Founder of the POP Aesthetic Leadership Academy. Featured as a Forbes Top 10 Inspiring Women Business Leaders to Watch in 2023 and a USA Today Top 10 Business Leaders Driving Innovation in Their Industries to Watch in 2024, Kaeli & KLC Consulting is trusted as the go-to leadership advisor by hundreds of seven and eight-figure aesthetic and wellness practice owners.

In the episode, Kaeli offers insights into the factors that drive the success of her clients, focusing on personalized growth strategies that empower women to achieve their goals. She also touches on key considerations for med spa marketing, offering advice for business owners on how to avoid common pitfalls. Additionally, she introduces the concept of hiring "intrapreneurs"—team members who bring innovation and drive from within the organization, playing a vital role in its growth.

Throughout the conversation, Kaeli provides actionable tips for leadership, overcoming challenges like imposter syndrome, and maintaining balance as a business owner. We were thrilled to have Kaeli on the show, and her wealth of knowledge and passion for helping business owners grow made her an inspiring and insightful guest!

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The Smart Med Spa Marketing Podcast is hosted by Matt Smith, President of Crush Digital. Visit trycrush.com to learn more about how Crush Digital can help your business employ more people and serve more customers.

Connect with us:

@try.crush.digital

@matt.from.crush

Angel Turlington is a dynamic entrepreneur and women's health nurse practitioner with over 30 years of experience. In 2002, she co-founded a medical practice and later transitioned to aesthetics, opening Southeast Aesthetics and Wellness. Angel is known for her commitment to patient care, innovative treatments, and creating a welcoming environment in her practice.

In this episode, Angel Turlington shares insights into her journey as an entrepreneur in the aesthetics industry. From founding her medical practice to transitioning into aesthetics and wellness, Angel's story is one of resilience and dedication. She discusses the importance of providing a supportive and non-salesy environment for clients, as well as her passion for promoting overall health and well-being through her services.

Key themes explored include Angel's approach to differentiation in the market, the role of social media in marketing efforts, and strategies for client retention. Additionally, Angel provides valuable advice on balancing work and personal life, emphasizing the significance of self-care and learning to say no.

Don’t miss this inspiring episode with the remarkable Angel Turlington!

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Smart Med Spa Marketing Podcast is hosted by Matt Smith, President of Crush Digital. Visit trycrush.com to learn more about how Crush Digital can help your business employ more people and serve more customers.

Connect with us:

@try.crush.digital

@matt.from.crush

Skya Jones is MedSpa Education Manager and in-house aesthetics expert at Boulevard, where she works directly with the company’s staff and MedSpa customers to help design memorable client experiences. Jones has more than eight years of experience in the medical spa industry with a passion for leadership and education. Before joining Boulevard, Jones managed and consulted for many medical spas and retail beauty businesses.

In this episode of the Smart Med Spa Marketing Podcast, Skya Jones shares her career background with host Matt Smith. The conversation dives into the importance of hiring the right person for the front desk, utilizing personality tests for better team dynamics, the significance of healthy communication in leadership, and the impact of strategic investments in marketing and staff for med spas.

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Smart Med Spa Marketing Podcast is hosted by Matt Smith, President of Crush Digital. Visit trycrush.com to learn more about how Crush Digital can help your business employ more people and serve more customers.

Connect with us:

@try.crush.digital

@matt.from.crush

Paulina Riedler is the CEO of Spakinect, based in San Diego. With a background as a registered nurse, she transitioned into the health and wellness field, starting her own mobile IV hydration business before taking the reins at Spakinect. Paulina is dedicated to patient safety and advocacy, ensuring that healthcare providers and patients are protected through aesthetic Telehealth services.

In this episode, host Matt Smith and Paulina discuss the challenges of decision-making as a CEO, fostering innovation within the team, and the significance of staying present in the moment. Paulina's insights offer valuable lessons for business leaders navigating dynamic industries and emphasize the value of decisiveness over indecision in driving growth and success.

The episode also highlights the significance of patient safety and advocacy, with Spakinect positioning itself as a trusted partner for healthcare providers in the aesthetic Telehealth space.

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Smart Med Spa Marketing Podcast is hosted by Matt Smith, President of Crush Digital. Visit trycrush.com to learn more about how Crush Digital can help your business employ more people and serve more customers.

Connect with us:

@try.crush.digital

@matt.from.crush

Welcome back to the Smart Med Spa Marketing Podcast, where we focus on practical strategies to enhance your med spa's marketing and operations. In this episode, Matt talks about the pivotal role of automations in optimizing your med spa operations.

Automations aren't just about saving time—they're about enhancing efficiency and client satisfaction. Matt shares three key insights to effectively integrate automations into your med spa:

Firstly, leverage automations strategically to streamline routine tasks. By automating administrative processes, your team can devote more energy to delivering exceptional client experiences and innovative treatments.

Secondly, ensure everyone in your med spa understands and aligns with your core values. Clear alignment fosters a cohesive approach across all automated interactions, reinforcing your spa's identity and commitment to client care.

Lastly, harness the power of data analysis to refine your strategies. By dissecting performance metrics, you can identify what's working well and where adjustments are needed, optimizing your marketing efforts and operational efficiency.

Whether you're new to automations or refining existing systems, this episode offers practical advice to leverage technology effectively in your medical spa. Tune in to gain actionable insights that will streamline operations and propel your med spa to new heights of success.

Don't forget to subscribe to the Smart Med Spa Marketing Podcast for more expert tips and interviews with industry leaders. Elevate your med spa marketing strategy and drive growth with informed, strategic automation practices.

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Smart Med Spa Marketing Podcast is hosted by Matt Smith, President of Crush Digital. Visit trycrush.com to learn more about how Crush Digital can help your business employ more people and serve more customers.

Connect with us:

@try.crush.digital

@matt.from.crush

In today's episode of the Smart Med Spa Marketing Podcast, we are joined by Jessica Nunn, a recovering CPA and founder of Maven Financial Partners. Jessica brings a wealth of experience in financial consulting, particularly within the healthcare and med spa industries.

Throughout the episode, Jessica provides practical advice for med spa owners, highlighting key metrics to monitor and red flags to be aware of. Jessica also discusses the value of implementing systems like the Entrepreneurial Operating System (EOS) to organize business operations, reduce chaos, and improve efficiency. She encourages leveraging available resources, such as complimentary financial assessments and educational content, to stay informed and make data-driven decisions.

Reach out to Maven for a FREE Chart of Accounts Document - https://mavenfp.com/

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Smart Med Spa Marketing Podcast is hosted by Matt Smith, President of Crush Digital. Visit trycrush.com to learn more about how Crush Digital can help your business employ more people and serve more customers.

Connect with us:

@try.crush.digital

@matt.from.crush

Sarah Shikhman is a highly experienced legal professional specializing in providing legal advice for the healthcare and wellness industry, particularly for medical spas. With a background in operations at a med spa and a passion for helping others, Sarah recognized the growing need for specialized legal services in the industry. Sarah's dedication to helping clients navigate legal challenges and stay compliant in the evolving landscape of the med spa industry has earned her a reputation as a trusted advisor.

In this episode, Sarah Shikhman joins Matt to discuss the importance of legal compliance in the medical spa industry. She shares insights on common legal pitfalls, the necessity of proactive legal counsel, and tips for remaining compliant with regulations in marketing and promotional activities. Sarah also dives into the challenges of counterfeit Botox, emerging legal issues in the industry, and the need for med spa owners to adapt to new regulations and opportunities.

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Smart Med Spa Marketing Podcast is hosted by Matt Smith, President of Crush Digital. Visit trycrush.com to learn more about how Crush Digital can help your business employ more people and serve more customers. Connect with us:

@try.crush.digital

@matt.from.crush