• Setting Up An Outbound Sales Team - Live Roundtable Series by Air Marketing

  • By: Air Marketing
  • Podcast

Setting Up An Outbound Sales Team - Live Roundtable Series by Air Marketing

By: Air Marketing
  • Summary

  • Air Marketing are one of the UK's leading full-stack, end-to-end sales and marketing agency. In this podcast, we chat to inspiring sales and revenue leaders about all topics relating to outbound sales and the stages of building a team. Get ideas, inspiration and advice from experts in the industry, who share and discuss their own experiences and open the floor to questions from the audience.
    © 2023 Setting Up An Outbound Sales Team - Live Roundtable Series by Air Marketing
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Episodes
  • Episode 8: LIVE Roundtable: Building A High Performance Outbound Sales Team Culture
    Nov 16 2022

    We’re hosted our eighth live roundtable as part of our 2021 annual content series, around setting up an outbound sales function.

    Get ideas, inspiration and advice from our panel of experts, who will share and discuss their own experiences and open the floor to questions from the audience.

    Topic:
    Building A High Performance Outbound Sales Team Culture

    Agenda:
    We’ll be answering your questions around (but not limited to):
    What exactly IS team culture and how do you improve it
    Getting your team to bond – what we’ve seen work well and not work well
    How to drive team performance
    What motivates individuals and how that impacts results
    Different ways to manage that bring out the best in your team
    Inspiring ways to celebrate achievements

    Host:
    Owen Richards – Founder & CEO at Air Marketing

    Speakers:
    Sean Hayes – Director of Business Development EMEA at Aircall
    Danielle Benavidas – Sales Development Manager at Tipalti
    Neil Bhuiyan – Sales Development Manager, EMEA at Happeo
    Joana Costa – Team Manager at Funding Circle UK

    Who is it for?
    Founders
    Sales Leaders
    Revenue Leaders

    Show more Show less
    1 hr and 3 mins
  • Episode 7: LIVE Roundtable: How To Structure A Killer B2B Cold Call
    Nov 16 2022

    We hosted our seventh live roundtable as part of our 2021 annual content series, around setting up an outbound sales function.

    Get ideas, inspiration and advice from our panel of experts, who will share and discuss their own experiences and open the floor to questions from the audience.

    Agenda:
    We’ll be answering your questions around (but not limited to) how to:
    1. Introduction – Your first impression and the way you start the call is critical
    2. Pitch – Telling your prospect why you’re calling and what you have to offer
    3. Transition to questioning/discovery – Often a missed part of the cold call
    4. Discovery/questions – The part where you uncover whether there is a good fit between your offering and your prospect’s situation
    5. Objection handling – How you respond to questions and objections will define your success, so how do you overcome these?
    6. Close/wrap up – If you don’t ask, you don’t get. So how do you close for the meeting?

    Host:
    Owen Richards – Founder & CEO at Air Marketing

    Speakers:
    Marco Alfano-Rogers – Sales Director at Air Marketing
    Jonathan Finch – Director of Group Sales at Sales Geek
    Alex Shrimpton – Enterprise Sales Manager at Infinity

    Who is it for?
    Sales Professionals (BDEs, BDRs, SDRs, Sales Leaders/Managers)
    Revenue Leaders
    Founders

    Show more Show less
    1 hr and 2 mins
  • Episode 6: LIVE Roundtable: Achieving Sales & Marketing Alignment
    Oct 13 2022

    We hosted our sixth roundtable as part of our 2021 content series, around setting up an outbound sales function. 

    Get ideas, inspiration and advice from our panel of experts, who share and discuss their own experiences and open the floor to questions from the live audience.

    Agenda

    We answered questions around (but not limited to):

    1. The need to work in partnership with one another
    2. Creating an environment that integrates well
    3. Processes
    4. CRM and tech stack
    5. Sharing well-defined objectives
    6. Implementing a feedback loop for better alignment throughout your organisation
    7. Evaluating the results, and adjusting your strategy to respond to your customer
    8. Celebrating success

    Host
    Owen Richards – Founder & CEO at Air Marketing

    Speakers
    Neil Clarke – Commercial Director at Air Marketing
    Gareth Mapp – Director of Sales & Marketing at Software Solved
    Louis Fernandes – Vice President, Sales, EMEA at Uberall

    Who is it for?
    Founders, Sales Leaders, and Revenue Leaders

    Show more Show less
    1 hr and 1 min

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