• Episode 6: LIVE Roundtable: Achieving Sales & Marketing Alignment

  • Oct 13 2022
  • Length: 1 hr and 1 min
  • Podcast

Episode 6: LIVE Roundtable: Achieving Sales & Marketing Alignment

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  • Summary

  • We hosted our sixth roundtable as part of our 2021 content series, around setting up an outbound sales function. 

    Get ideas, inspiration and advice from our panel of experts, who share and discuss their own experiences and open the floor to questions from the live audience.

    Agenda

    We answered questions around (but not limited to):

    1. The need to work in partnership with one another
    2. Creating an environment that integrates well
    3. Processes
    4. CRM and tech stack
    5. Sharing well-defined objectives
    6. Implementing a feedback loop for better alignment throughout your organisation
    7. Evaluating the results, and adjusting your strategy to respond to your customer
    8. Celebrating success

    Host
    Owen Richards – Founder & CEO at Air Marketing

    Speakers
    Neil Clarke – Commercial Director at Air Marketing
    Gareth Mapp – Director of Sales & Marketing at Software Solved
    Louis Fernandes – Vice President, Sales, EMEA at Uberall

    Who is it for?
    Founders, Sales Leaders, and Revenue Leaders
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