In this episode of Selling on Giants, host Will interviews Sebastian Hertz, co-founder of Zignify Global Product Sourcing. Sebastian shares his extensive experience in electrical engineering, industrial automation, and product sourcing, offering valuable insights on optimizing cost and managing supplier relationships in eCommerce.

Additionally, Sebastian recounts his incredible journey traveling 38,000 kilometers across Asia and Europe on a motorcycle with his wife, Yulia, while raising funds for charity. We discuss the evolution of his Amazon business and how Sebastian's experiences in Asia shaped his approach to sourcing and building eCommerce strategies. Key topics include the importance of negotiation, building strong supplier relationships, and the impact of cost optimization on profitability.

Key Takeaways:

1. Supplier Relationship Management: Building strong, ethical relationships with suppliers is essential. Treat suppliers with respect and offer realistic, long-term incentives. Regular communication and occasional visits help establish trust and ensure quality control.
2. Cost Optimization: Consistently resourcing products and seeking competitive quotes from alternative markets can significantly reduce production costs. Sebastian emphasizes that even small savings per unit can translate into substantial financial gains, especially for large-scale orders.
3. Persistence and Patience: Success in product sourcing requires patience. Whether you are sourcing new products or renegotiating terms with suppliers, it often takes multiple quotations and calls to find the right deal. Persistence and a long-term approach are crucial for effective sourcing and cost savings.

For more insights from Sebastian, visit the Zignify website and connect with Sebastian Herz on LinkedIn.

Thank you for tuning in, and we hope you found this episode insightful and full of actionable strategies to help scale your eCommerce business. Don't forget to leave us a review and let us know how we're doing. Keep scaling!

In this episode, John shares invaluable insights into the importance of diversifying advertising strategies for Amazon and eCommerce brands. His deep expertise in navigating paid ads, along with his practical approach to overcoming suspension issues and maximizing ad performance, makes this discussion particularly relevant for any business looking to expand its reach and mitigate risks.
John Horn is the CEO of StubGroup, a leading digital advertising agency recognized as a Premier Google Partner. With a reputation for being in the top 1% of Google Partners globally for performance and customer care, John has built a formidable career in digital marketing.

Key Takeaways from the Podcast:

1. The Importance of Diversification:
   • Beyond Amazon: While Amazon is a powerful platform, relying solely on it can be risky. John emphasizes the need to diversify advertising efforts to reduce dependency on a single platform, opening up additional revenue streams and increasing overall business resilience.
   • Owning Customer Relationships: By expanding beyond Amazon, brands can have greater control over customer relationships, enhancing retention and creating a unique customer experience. This can include offering gift wrapping, coupons, loyalty programs, and more, ultimately increasing customer lifetime value (LTV).
2. Effective Strategies for Diversification:
   • Tactics for Boosting Average Order Value (AOV) and LTV: John suggests practical strategies like upselling, cross-selling, and using subscription models to boost AOV and LTV. He highlights tools like Stay.ai, which can tailor promotions on Shopify websites, as effective ways to personalize customer experiences.
   • Starting with Google Ads: For brands looking to grow beyond Amazon, John recommends starting with Google Shopping campaigns and text ads. He advises beginning with best-selling products and setting clear success metrics to ensure profitability.
3. Common Mistakes to Avoid:
   • Conversion Tracking: One of the most common pitfalls is not having accurate conversion tracking. John stresses the importance of proper tracking to understand what aspects of campaigns are driving the best Return on Ad Spend (ROAS).
   • Performance Max Campaigns: While these campaigns can be powerful, they need to be structured correctly, with a focus on good data and product feed information. John also notes the importance of balancing these campaigns with Google Shopping data to optimize performance.
4. Emerging Trends in Advertising:
   • Social Commerce and Video Marketing: John highlights the growing significance of social commerce on platforms like TikTok, Facebook, and Instagram, as well as the power of video marketing on YouTube. These channels are increasingly important for reaching new audiences and driving conversions.
   • Efficiency in eCommerce: With the increasing difficulty of eCommerce, John advises businesses to operate more leanly, focusing on efficient marketing strategies that maximize margins and reduce costs.

For more insights from John Horn, visit StubGroup website and connect with John on LinkedIn.

Thank you for tuning in, and we hope you found this episode insightful and full of actionable strategies to help scale your eCommerce business. Don't forget to leave us a review and let us know how we're doing. Keep scaling!

In this episode, David shares his deep knowledge and experience in mastering Shopify, focusing on how businesses can overcome common challenges. His insights emphasize the strategic use of Shopify’s features, the importance of hiring the right experts, and the long-term benefits of developing independent sales channels outside of major marketplaces. David Abraham is the CEO and Founder of Bluesoft Design, a digital marketing agency that specializes in eCommerce solutions.

The Advantage of Shopify Over Other Platforms:

• Managed Platform: Shopify offers a comprehensive and user-friendly solution for e-commerce businesses. It provides robust support, security, and resources, which makes it a standout choice compared to other platforms that require piecing together various components.
• User-Friendly: Shopify simplifies management by allowing full control over the front end of a website while handling backend operations like security and updates, reducing the risk of errors and downtime.

Hiring the Right Expert for Your Online Store:

• Vision and Expertise: It's essential to hire an expert who sees beyond just building a website. A true expert treats the website as a stepping stone for the brand's future, focusing on functionality, scalability, and conversion optimization.
• Comparison to Contractors: Hiring a seasoned expert is like hiring a contractor who brings together a team of specialists to build a strong foundation, rather than a handyman who provides only basic services.

Utilizing Shopify's Hidden Features:

• Built-In Tools: Many Shopify users don't fully leverage its built-in tools, such as the self-fulfilling returns center and abandoned cart checkouts. These features can significantly enhance store performance and customer experience.
• Marketplaces Integration: Shopify’s integration with platforms like TikTok helps streamline processes and overcome approval challenges, making it easier for sellers to expand their reach.

For more insights from David Abraham, visit BluesoftDesign website and connect with David on LinkedIn.

Thank you for tuning in, and we hope you found this episode insightful and full of actionable strategies to help scale your eCommerce business. Don't forget to leave us a review and let us know how we're doing. Keep scaling!

In this episode, we had the pleasure of speaking with Chad Rubin, a leading expert in eCommerce and dynamic pricing strategies. Chad, who currently leads Profasee's operations, shared his insights on how dynamic pricing can significantly enhance operational efficiency for Amazon sellers. Whether you're a small or large seller, dynamic pricing is a game-changer, offering efficiency gains of 10-15% when properly implemented.

Key Takeaways:

• Efficiency Gains: Dynamic pricing, when executed correctly, can lead to a 10-15% improvement in operational efficiency.
• Optimal Pricing Factors: The strategy considers various inputs such as seasonality, competition, inventory levels, and conversion rates to determine the best pricing at any given time.
• Small Adjustments, Big Impact: Even minor pricing adjustments can lead to significant improvements in efficiency and profitability.

For more insights from Chad Rubin, visit Profasee's website and connect with Chad on LinkedIn.

Thank you for tuning in, and we hope you found this episode insightful and full of actionable strategies to help scale your eCommerce business. Don't forget to leave us a review and let us know how we're doing. Keep scaling!

In this episode of Selling on Giants, host Will Haire sits down with Liz Downing, Partnership Director at the Ecom Cooperative, to explore the power of networking and community in the eCommerce space. Liz shares insights into how sellers and service providers can leverage Amazon communities and eCommerce networks to drive growth and success.

Key Takeaways:

• The Power of Community: Liz emphasizes the importance of connecting with other sellers and service providers to share knowledge and resources. The Ecom Cooperative acts as a hub, offering sellers free access to valuable content, resources, and events.
• Support for Sellers: The Ecom Cooperative provides sellers with access to webinars, content from partners like BellaVix, and legendary in-person events. Sellers can seek recommendations from the Cooperative for vetted service providers to solve specific challenges, ensuring quick and effective resolutions.
• Service Provider Benefits: The Cooperative also assists service providers by helping them choose partners for co-marketing, expanding their reach, and connecting them with potential clients in the seller community.
• Success Stories: Liz shares examples of how the Ecom Cooperative has successfully connected brands with service providers to overcome challenges such as account suspensions and international expansion.
• Free Membership: Membership in the Ecom Cooperative is entirely free for sellers and brand owners, providing them with access to valuable resources, networking opportunities, and expert advice without any cost.
• Community-Driven Growth: Liz highlights the collaborative nature of the eCommerce industry, where sellers are increasingly open to sharing tips and experiences with each other, fostering a supportive and growth-oriented environment.

Join Liz Downing and Will Haire as they dive into the unique aspects of the Ecom Cooperative and discover how leveraging community networks can propel eCommerce businesses to new heights.

https://theecomcooperative.com/
https://www.bellavix.com/

In this exciting episode, we talk with Tyler Gregg, the VP of Strategic Initiatives at Ampd. Tyler loves helping brands grow by using Google Ads. He has lots of experience in eCommerce and digital marketing. Before Ampd, Tyler worked at a company where he helped brands grow their sales. Now, he and his team at Ampd use their knowledge to help brands succeed on Amazon and Walmart.

About Tyler Gregg:

Tyler Gregg is a seasoned expert in eCommerce and digital marketing, bringing over eight years of experience in building Google Ad technology. Before joining Ampd, Tyler worked for a management consultancy where he played a pivotal role in helping brands scale their operations and increase their sales. At Ampd, Tyler and his team have dedicated themselves to developing advanced Google Ad tech, which they now apply to assist brands in maximizing their potential on Amazon and Walmart.

Driving External Traffic:

• Tyler explains common misconceptions about driving external traffic to marketplaces and clears up myths.
• He discusses the importance of external traffic for businesses on Amazon and Walmart and why it’s valuable.
• Tyler introduces the concept of attribution in eCommerce marketplaces and explains its importance.

Effective Traffic Sources and Strategies:

• Tyler talks about the best external traffic sources for Amazon and Walmart sellers, giving actionable insights.
• He shares steps that sellers can take to start driving external traffic to their Amazon listings today.
• Tyler explains how Ampd helps businesses track and analyze external traffic with their tools and features.

Optimizing Traffic Campaigns:

• Tyler identifies key metrics to monitor for effective external traffic campaigns, helping listeners measure their performance.
• He offers tips for better ROI, providing strategies to improve return on investment.
• Tyler outlines how to use Google Ads effectively to drive traffic to Amazon or Walmart listings, including how to set up a campaign.

Case Studies and Pitfalls:

• Tyler shares a successful external traffic campaign example, explaining the steps taken to achieve those results.
• He discusses common pitfalls to avoid when setting up external traffic campaigns to help listeners steer clear of mistakes.

Role of Social Media and Influencer Marketing:

• Tyler explains the role of social media platforms in driving external traffic to marketplaces, with strategies for effective use.
• He discusses how to leverage influencer marketing to boost external traffic and the first steps to get started.

Future Trends in eCommerce and Technology:

• Tyler shares insights into future trends shaping the eCommerce industry, especially about external traffic and attribution.
• He discusses the future of Google search and advertising, preparing listeners for upcoming developments.
• Tyler highlights emerging technologies and trends that eCommerce sellers should be aware of and start preparing for.

About Ampd:

• Tyler gives an overview of Ampd and its mission in the eCommerce space, highlighting the company’s goals and values.
• He explains how Ampd differentiates itself from other digital marketing tools and platforms, showcasing its unique features and advantages.
• Tyler details key features of Ampd that eCommerce sellers should be aware of, informing listeners of the platform’s capabilities.

Connect with Tyler Gregg:

• LinkedIn: Tyler Gregg's LinkedIn
• Website: Ampd

Welcome to "Selling on Giants"! Today, we’re thrilled to have Amazon advertising expert Cristian Ramiceanu with us to help you ace Prime Day on July 16-17. 🛒💥

We discuss bids, budgets, targeting, and strategies to maximize sales during this mega event. Two standout tips: use low-budget Auto Campaigns to capture traffic and Brand Tailored Promotions to re-engage new customers post-Prime Day. 💸🎯

Don't miss our full interview for all the insights you need! Watch now and get ready to boost your Prime Day success. 🎥✨

Follow the link to download a FREE Prime Day Preparation Guide from Manuela Castano and get ready to fuel your business’ growth! 👉https://marketing.bellavix.com/hubfs/Your%20Guide%20to%20Amazon%20Prime%20Day%202024%20Preparation%20%20(2).pdf
👉https://www.bellavix.com/selling-on-giants-podcast-enhance-ad-performance-prime-day-2024-campaign-preparation/

Like, follow, and subscribe for more tips and strategies. Happy selling! 🚀

#PrimeDay #SellingOnGiants #Ecommerce #AmazonAdvertising #MarketingTips #SalesBoost

Navigating Amazon's CRAP Policy & MAP Strategy: Essential Tips for E-commerce Success!

🔹 Understanding CRAP Policy: Products with low margins, high shipping costs, or high return rates can be flagged as unprofitable.
🔹 Profitability Metrics: Amazon uses the net PPM standard, and poor MAP policies often contribute to 'crap' designation.
🔹 Importance of MAP: Protecting brand value with a robust MAP policy is crucial to maintain price integrity in e-commerce.
🔹 Reseller Challenges: Brands with numerous resellers need a strong MAP strategy to avoid falling into Amazon's CRAP category.

📦 Wholesale Branding Tips:
🔹 Balance your profits from brick-and-mortar and online sales, with Amazon being a significant yet challenging channel.
🔹 Avoid MAP policy violations during sales to maintain consistent branding.
🔹 Implement bundling strategies, especially for beauty and supplement brands, to boost margins.
🔹 Use multi-pack offerings on Amazon and single units on your website to increase order value.
🔹 Consider a hybrid strategy with both Seller Central and Vendor Central for better control over pricing and logistics.

🔍 Navigating CRAP Policy:
🔹 Ensure competitive buy box presence and timely product sales.
🔹 Reduce shipping costs with SIOC certification for heavy items, benefiting both your budget and the environment.
🔹 Address high return rates by understanding and resolving customer issues.
🔹 Learn from other brands' packaging improvements to enhance profitability and customer satisfaction.

🚀 Stay proactive and adaptable, and always seek customer feedback to thrive in the ever-evolving eCommerce landscape! 💪

If you want to learn more visit: https://www.bellavix.com/unpacking-strategies-to-navigate-amazons-crap-policy-and-the-importance-of-map-policy/


#EcommerceSuccess
#AmazonStrategy
#BrandIntegrity
#MAPPolicy
#CRAPPolicy
#WholesaleBranding