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Welcome to the latest episode of Selling on Giants! In today’s episode, we’re tackling a critical topic for eCommerce brands as we head into Q1: How to Transition to a New 3PL Without Losing Momentum. Joining me is Rachel Go, Marketing Director at MyFBAPrep, a leading eCommerce warehouse network trusted by top Amazon sellers and enterprise brands.

Rachel’s insights will help you navigate the challenges of switching 3PLs, avoid costly mistakes, and set your logistics up for success in 2025. Whether you're scaling operations, optimizing your supply chain, or just thinking ahead for the new year, you won’t want to miss this conversation.

Key Takeaways – How to Transition to a New 3PL Without Losing Momentum with Rachel Go

First – Q1 is Prime Time for Switching 3PLs.
The stress test of Q4 exposes weaknesses in your supply chain. Rachel explained why Q1 is the ideal time to evaluate your logistics partners, make a switch, and ensure your systems are ready to handle the rest of the year.

Next – Transparency and Communication are Non-Negotiable.
One of the most common frustrations Rachel hears from brands is unclear invoicing and a lack of communication. If you don’t know exactly what you're being billed for or who to contact when things go wrong, that’s a major red flag. A good 3PL makes pricing easy to understand and keeps you in the loop – sometimes even at the co-founder level, like MyFBAPrep does.

One of the biggest takeaways – Redundancy is Key.
Rachel stressed the importance of creating redundancy in your supply chain – whether that means using multiple 3PLs, mixing FBA and FBM, or running your own warehouse alongside a partner. If one channel goes down, the other can keep you running.

Lastly – Let’s Talk About Messy Prep.
MyFBAPrep’s is willing to handle “ugly prep” – those chaotic shipments with mixed SKUs or last-minute bundles. Many 3PLs shy away from this kind of work, but for MyFBAPrep, it’s part of the job.

So, if you’re feeling the strain of your current logistics setup, or just want to be better prepared for the year ahead, you won’t want to miss this conversation.

To read more visit us at https://www.bellavix.com/selling-on-giants-how-to-transition-to-a-new-3pl-without-losing-momentum-with-rachel-go/

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Welcome to this episode of Selling on Giants. Today, we're diving into a critical issue faced by many Amazon vendors – preventing shortages and chargebacks. Our guest is Christopher Khoo, Director of KhooCommerce, an Amazon Vendor Software solution designed to help businesses streamline operations and reduce costly errors when handling purchase orders. With over $1 billion in orders managed, Chris has built a platform that empowers businesses to operate more efficiently, save time, and prevent thousands of dollars in chargebacks each month. In this episode, we'll explore the root causes of shortages and chargebacks and, more importantly, how to prevent them. If you're an Amazon vendor looking to reduce costs and improve efficiency, you won’t want to miss this expert insight from one of the leading authorities in the Vendor Central space.

Key Takeaways:

In this episode, we tackle one of the most pressing challenges for Amazon vendors: shortages and chargebacks. Chris Khoo shares valuable insights on how to prevent these costly issues, streamline operations, and reduce errors. Here are a few key takeaways from our conversation:

1. Understanding Shortages and Chargebacks: Chris breaks down the root causes of these issues, explaining what they are and how they directly affect your business's profitability.
2. The Importance of Prevention: Rather than focusing on reclaiming funds, Chris emphasizes the importance of addressing the root causes early to prevent shortages and chargebacks from occurring in the first place.
3. Self-Audits and Tracking Metrics: Learn how to conduct a self-audit, where to check for these issues in Vendor Central, and the key metrics vendors should be monitoring to stay ahead.
4. Staying Compliant with Amazon’s Updates: Chris also shares insights on how recent changes in Amazon’s pallet and labeling requirements impact vendors and what actions are necessary to avoid penalties.

Let’s jump into the full interview with Chris Khoo and explore how you can apply these strategies to your own Vendor Central operations.

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In this episode of Selling on Giants: Enhancing Amazon Performance Through Ad Innovation, we’re thrilled to welcome Abe Chomali, CEO of XP Strategy, and a marketing powerhouse with over 30 years of experience. Abe has driven hundreds of millions in sales and has been mastering the Amazon advertising landscape since 2018.

With his extensive expertise, Abe dives deep into actionable strategies to optimize Amazon performance and stay ahead in this hyper-competitive marketplace.

Key Takeaways from the Episode:
✅ Cautious Adoption of New Features: Avoid jumping into Amazon’s latest ad tools too quickly—smart investments reap smarter returns.
✅ Leveraging Streaming TV Ads: Discover how Amazon’s Sponsored TV ads can power your brand’s growth with a forward-thinking approach.
✅ Balancing Innovation with Proven Strategies: Learn how to embrace new tools without losing focus on what works best for long-term success.
✅ Rigorous Software Vetting: Hear Abe’s process for testing and integrating ad software to ensure it aligns with your goals.

🎧 Why E-commerce Professionals Can’t Miss This Episode:
Are you navigating the complexities of Amazon advertising? Abe’s strategies are designed to transform your ad campaigns, making them more efficient and impactful. Whether you're a seasoned Amazon seller or just starting out, this episode will provide the insights you need to elevate your brand and outpace the competition.

Tune in now and take your Amazon performance to the next level!

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In this episode of 𝑆𝑒𝑙𝑙𝑖𝑛𝑔 𝑜𝑛 𝐺𝑖𝑎𝑛𝑡𝑠 with Will Haire, we break down the 𝐩𝐫𝐨𝐬 𝐚𝐧𝐝 𝐜𝐨𝐧𝐬 of each option to help you decide what will drive the best growth for your brand.

Making the right choice between an in-house team or hiring an agency can be the key to unlocking your Amazon success!

𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬:

𝐈𝐧-𝐇𝐨𝐮𝐬𝐞 𝐓𝐞𝐚𝐦:
🔸Full control & deep brand knowledge
🔸Quick communication
🔸BUT, high costs & scalability challenges

𝐇𝐢𝐫𝐢𝐧𝐠 𝐚𝐧 𝐀𝐠𝐞𝐧𝐜𝐲:
🔹Expertise, cost-effective scaling, & advanced tools
🔹Focus on core business while they handle the technical side
🔹BUT, less control & potential communication gaps

Whether you’re looking for 𝐜𝐨𝐬𝐭-𝐞𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐬𝐜𝐚𝐥𝐢𝐧𝐠 or 𝐜𝐨𝐦𝐩𝐥𝐞𝐭𝐞 𝐜𝐨𝐧𝐭𝐫𝐨𝐥, understanding the pros and cons is crucial for maximizing your Amazon growth.

🎧 Tune in to learn how to choose the right team for your brand’s success!

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In this episode of Selling on Giants, John Aspinall, Brand Evangelist at PickFu, shares expert insights on optimizing your Amazon hero images to increase click-through rates (CTR).

Discover the importance of hero images, avoid common design pitfalls, and learn how A/B testing can optimize your listings for better performance.

𝐊𝐞𝐲 𝐭𝐚𝐤𝐞𝐚𝐰𝐚𝐲𝐬 𝐢𝐧𝐜𝐥𝐮𝐝𝐞:

1️⃣𝐇𝐞𝐫𝐨 𝐈𝐦𝐚𝐠𝐞 𝐈𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐜𝐞: The main hero image is crucial for driving clicks and conversions.
2️⃣𝐂𝐨𝐦𝐦𝐨𝐧 𝐏𝐢𝐭𝐟𝐚𝐥𝐥𝐬: Avoid overloading images with text or too many elements.
3️⃣ 𝐀/𝐁 𝐓𝐞𝐬𝐭𝐢𝐧𝐠: Use A/B testing to identify the most effective image design.
4️⃣𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐏𝐬𝐲𝐜𝐡𝐨𝐥𝐨𝐠𝐲: Leverage visual triggers to engage and persuade potential buyers.

Whether you’re a seasoned seller or new to Amazon, John’s advice is invaluable for improving engagement and driving conversions.

🎧 Tune in now for strategies that will take your Amazon game to the next level!

#AmazonSellers #eCommerceTips

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𝐌𝐚𝐬𝐭𝐞𝐫 𝐘𝐨𝐮𝐫 𝐞𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐉𝐨𝐮𝐫𝐧𝐞𝐲! 𝐚𝐧𝐝 L𝐚𝐮𝐧𝐜𝐡, 𝐒𝐜𝐚𝐥𝐞, 𝐒𝐮𝐜𝐜𝐞𝐞𝐝!

Tune into this episode of Selling on Giants as we chat with Oz Merchant, CEO of ecomsellersHQ!

With 25 years of experience, Oz shares his top strategies for launching, scaling, and exiting an eCommerce brand.

Here are four key takeaways:

🔸 Niche Selection: Learn how to select the perfect niche with in-depth market research and competitor analysis.

🔸 Effective Launch Tactics: Discover why high-quality product listings and strong branding are crucial to a successful launch.

🔸 Customer Feedback: See how customer insights can improve products and build lasting loyalty.

🔸 Timing Your Exit: Gain insights into recognizing the right time to exit and maximizing returns.

Whether you're starting out or ready to scale, this episode is filled with actionable insights you can’t miss!

#eCommerceTips

#SellingOnGiants

#Amazon

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In this episode of Selling on Giants, we dive deep into Amazon data analytics with Sreenath Reddy, CEO of Intentwise. With over 20 years of experience in digital advertising, Sreenath explains how brands can use Amazon’s wealth of data to optimize their strategies, drive profits, and stay competitive in a rapidly changing marketplace. From evolving data insights to leveraging AI, this episode is full of practical strategies for sellers. Get ready to take your Amazon business to the next level!

Key Takeaways:

1️⃣ Define Key Business Questions for Data
Before diving into Amazon’s data, it’s essential for brands to clearly define what they want to achieve. This means identifying the critical business questions your data should answer, such as tracking profitability or understanding shifts in customer behavior. By narrowing the focus to what truly impacts your growth, brands can cut through the noise and gain actionable insights. This sharp focus is the foundation for making smarter decisions that align with both short-term and long-term business goals.

2️⃣ Leverage Retail and Advertising Data for Full Performance Insights
Amazon provides sellers with two key types of data: advertising and retail. Combining these data sets gives a comprehensive view of product performance. For example, reviewing ad spend alongside inventory levels helps brands optimize their campaigns without running out of stock. This holistic approach allows sellers to adjust their strategies in real-time, ensuring they’re investing in the right areas and improving overall efficiency. Sellers who master this combination will gain a competitive advantage by making decisions based on a full picture of their product’s journey.

3️⃣ Use AI to Analyze Customer Feedback and Market Trends
The growing role of AI in eCommerce cannot be overstated. Sreenath emphasizes the power of AI to analyze unstructured data, such as customer reviews, to reveal deeper insights into purchasing trends and preferences. AI-driven analysis helps brands identify shifts in customer sentiment, uncover new marketing opportunities, and fine-tune product offerings. By leveraging AI, brands can stay ahead of evolving consumer needs and continuously refine their strategies to stay competitive.

Tune in to learn more about how to harness the full power of Amazon data analytics for growth and profitability!

#AmazonData #AIInMarketing #PPCOptimization #SellingOnGiants #eCommerceGrowth

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Amazon’s Big Deal Days, also known as Prime Day 2.0, gave sellers a powerful chance to tap into early holiday shopping habits. While it may not have the visibility of Prime Day or Black Friday, the event allowed sellers to experiment and drive sales growth before the holiday rush begins.

Here are the top insights:

Key Takeaways:
1️⃣ Sustained Shopping Mindset: 62% of shoppers made multiple purchases, with an average spend of $135 per household. Top-selling categories included home & garden, apparel, and electronics.
2️⃣ Competitor Activity: Walmart and Target ran competing sales events, making it critical for sellers to differentiate themselves through pricing, bundles, and unique value propositions.
3️⃣ Holiday Prep: The event was a great opportunity for sellers to refine their listings, test strategies, and gather data, setting them up for success during Black Friday and Cyber Monday.

This event wasn’t just about short-term gains—it provided invaluable insights to help sellers maximize future holiday sales.

Visit https://www.bellavix.com/prime-big-deal-days-2024-highlights-and-key-takeaways-for-brands/ to read more in the report