We are on the cusp of a meaningful inflection point in the world of mountain biking. For the first time in its 20+ year history, Red Bull Rampage will welcome an entire field of women to the event. This wasn't a snap decision, it came from dedicated people like Katie Holden, who worked with the brand, the event organizers, and the riders to create the momentum to make this a reality. In this podcast, we dig into the backstory of how this came to be - and we have an unfiltered conversation about the struggles and successes that eventually unlocked such an important opportunity for the sport of mountain biking.

Links:

Red Bull Rampage: https://www.redbull.com/us-en/events/rampage

Women's Roster: https://www.redbull.com/us-en/events/rampage/women-athlete-roster

Red Bull Formation: https://www.youtube.com/watch?v=UvgbMsrgAC0

Katie's Trophy Truck Jump in Mexico: https://www.youtube.com/watch?v=UbHJO42lBCc

Casey Brown: https://www.instagram.com/casey__brown__/

Rebecca Rusch - Blood Road: https://www.redbull.com/us-en/films/blood-road

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Matt Sharkey rejoins the podcast for this week's dive into outdoor industry news. We start with the state of the industry for outdoor retail. Matt and Aaron go deep on specialty retail and some of the emerging brands in the space - including a brand called Satisfy, who just made an interesting hire to expand their offering to include footwear. Building on that conversation, we explore which "Challenger Brand" is most likely to unseat Nike at the top (and if it could even be possible). Next, we dive into an acquisition in the metabolic health space, followed by our closing segment where we highlight our favorite things in brand, product and content.

Links:

Build by Tony Fadell: https://amzn.to/4gpfzwM

The Rise and Rise of David Geffen: https://amzn.to/3zhYUu6

The War of Art: https://amzn.to/3TtNIS5

Satisfy Brand: https://satisfyrunning.com/

Oura x Veri: https://ouraring.com/blog/welcoming-veri-and-furthering-our-metabolic-health-ambitions/

BPC:

Wild Company book: https://amzn.to/4d5COJ6

HIBT with Banana Republic: https://podcasts.apple.com/mx/podcast/banana-republic-mel-and-patricia-ziegler/id1150510297?i=1000664839923

Red Bull x Prada bike video: https://www.instagram.com/reel/C_0kFJGIbZk/

Red Bull x Prada wakeskate base jump: https://www.instagram.com/redbull/reel/C0bpOHni9w1/

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Jess The Maker is an internet sensation from the mountain bike world, creating fun and accessible content that connects riders of all skill levels and makes the newest members of the sport feel welcome. In just two years, she's developed a massive following, which has turned content creation into her career. In this episode, she shares insights for content creators and brands alike - everything from pitching partnerships to best practices for collaboration. Aaron was taking notes the entire episode - you might want to grab a pen and paper for this one, too.

Show Notes:

Jess The Maker on Instagram: https://www.instagram.com/jessthemaker

Jess The Maker on YouTube: https://www.youtube.com/@jessthemaker

Dirt Scouts: https://dirtscouts.co/

BPC:

Olympic Mountain Biking and Tom Cruise: https://www.youtube.com/watch?v=9CahdsQFjwQ&t=202s

Rebecca Rusch - Brain Storm Trailer: https://www.youtube.com/watch?v=kirqcZGSPq0

Brain Storm Podcast: https://podcasts.apple.com/ca/podcast/womens-performance/id1559405048

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