Episodes

  • Second Nature Turns 50 - Ask Us Anything

    Second Nature Turns 50 - Ask Us Anything
    Nov 8 2024
    We made it! 50 episodes deep and we are just getting started. To celebrate this milestone, Dylan and Aaron fielded 10 questions from the Slack Channel for this special edition "Ask Me Anything" episode. A big thank you to everyone in the Second Nature Slack that contributed questions, and thank you to everyone who has been following along with the podcast. We are grateful for your support! Show Notes: Compass and the Nail: https://amzn.to/3UK2nJv The Creative Act: https://amzn.to/3UK2nJv Radical Acceptance: https://amzn.to/4eh9r7f The Daily Stoic: https://amzn.to/3UIfOcK War Of Art: https://amzn.to/3UIfOcK The Infinite Game: https://amzn.to/3Z7hEa5 That Triathlon Life: www.thattriathlonlife.com Jamie O'Brien: https://jamieobrien.com/ Travis Rice: https://www.instagram.com/travisrice/?hl=en Gorge Waterfalls Race: https://www.daybreakracing.com/gorge-waterfalls Christian Dunn Design: https://www.instagram.com/christianmdunn/?hl=en TrailCon: https://trailconference.com/ Invest Like The Best: https://podcasts.apple.com/us/podcast/invest-like-the-best-with-patrick-oshaughnessy/id1154105909 Pat McAfee: https://www.youtube.com/channel/UCxcTeAKWJca6XyJ37_ZoKIQ Tetragrammaton: https://www.tetragrammaton.com/ My First Million: https://www.mfmpod.com/ Colin + Samir: https://www.colinandsamir.com/ Vans Warped Tour: https://www.vanswarpedtour.com/ The North Face: https://www.thenorthface.com/en-us Ian Gates (IP, Patent, Legal): https://krdglaw.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
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    1 hr and 9 mins
  • How SENDY Is Closing The Loop On Outdoor Gear

    How SENDY Is Closing The Loop On Outdoor Gear
    Nov 5 2024

    Ian deQueiroz founded SENDY with action sports icons Travis Rice and Cameron Zink, and it's a platform where outdoor enthusiasts can buy or rent gear for nearly every outdoor activity imaginable. But there is so much more to this process than just posting up a buy/sell forum with gear, and Ian shares a mountain of insights about finding the right partners, technical stack, and maintaining community. We also learn how AI is becoming part of the process, and in the process, we uncover another strong contender for our galaxy brain concept from a few episodes back.

    Show Notes:

    SENDY: https://www.sendy.io

    Ian deQueiroz: https://www.linkedin.com/in/ian-dequeiroz/

    Travis Rice: https://www.instagram.com/travisrice/

    Cam Zink: https://www.instagram.com/camzink/

    Kelly Slater's Wave Co: https://www.kswaveco.com/

    Guayaki: https://guayaki.com/

    Ukrainian Story: https://www.forbes.com/sites/michellebruton/2023/05/03/amid-russian-invasion-a-ukrainian-development-team-brought-outdoor-gear-app-sendy-to-life/

    KEH (Camera): https://www.keh.com/

    Turo (Cars): https://turo.com/ LibTech Snowboards: https://www.lib-tech.com/

    BPC:

    Palo Alto - Matthew Harris (Book): https://amzn.to/4f0t6JX

    Founding Sales - Peter Kazanjy (Book): https://amzn.to/3NPgNUH

    The Cold Start Problem - Andrew Chen (Book): https://amzn.to/48vGEuo

    Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

    Meet us on Slack: https://www.launchpass.com/second-nature

    Follow us on Instagram: https://www.instagram.com/secondnature.media

    Subscribe to our newsletter: https://www.secondnature.media

    Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
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    1 hr and 2 mins
  • What It Takes To Produce Red Bull Rampage

    What It Takes To Produce Red Bull Rampage
    Nov 1 2024

    Twenty-three years ago, Todd Barber and a handful of freeride mountain bikers started an event that opened the doors to one of the most exciting disciplines in the sport. Red Bull Rampage has made a huge impact, and Todd and his team are continuing to grow the sport through the launch of Natural Selection - Bike, an event that is slated to launch next year in Queenstown. Throughout this discussion, we talk about the struggles and successes of putting together some of the biggest and most impactful events in the sport of mountain biking - including key moments of progression along the way, notably this year's inclusion of a women's category at Red Bull Rampage.

    Show Notes:

    Red Bull Rampage: https://www.redbull.com/us-en/events/rampage

    Natural Selection Tour: https://www.naturalselectiontour.com/

    Proving Grounds: https://www.instagram.com/provinggroundstour/

    Josh Bender: https://www.youtube.com/watch?v=dMTvzu4ojcU&pp=ygULam9zaCBiZW5kZXI%3D

    Paul Crandell (Original Red Bull VP): https://www.linkedin.com/in/paul-crandell-9974ba27/

    Red Bull Recon: https://www.youtube.com/watch?v=VAPuKy9p9Xg

    Oakley Icon Sender (from Rampage): https://www.youtube.com/watch?v=KnLGB7rqOis&pp=ygUSb2FrbGV5IGljb24gc2VuZGVy

    Natural Selection - Bike: https://www.naturalselectiontour.com/nst-bike

    Search For The Next Proving Grounds: https://www.pinkbike.com/news/full-film-the-search-for-the-next-proving-grounds.html

    Red Bull King Of The Rock: https://www.youtube.com/watch?v=fzGtAVqzkow

    Hell Barge: https://youtu.be/oQA05rsD9ns?si=zuNdFJh35-fgn70O

    BPC:

    Natural Selection: https://www.naturalselectiontour.com/

    Where The Trail Ends (Film): https://www.redbull.com/us-en/trailer-videos/where-the-trail-ends
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    1 hr and 1 min
  • The New NNormal: Building An Outdoor Brand

    The New NNormal: Building An Outdoor Brand
    Oct 29 2024
    Sito Luis Salas and Jordi Lorenzo sit down with Second Nature to talk about the formation of NNormal, the importance of Kilian Jornet's involvement, and the future of the brand. In this unfiltered discussion, we dive into the triumphs and struggles of building a brand - as well as the power of content as "oxygen" to aid growth. Show Notes: NNormal: https://www.nnormal.com/ Kilian Jornet: https://www.instagram.com/kilianjornet/ Lymbus: https://www.lymbus.com/en Camper: https://www.camper.com/ The Alpine Connections: https://blog.nnormal.com/alpine-connections-completed/ Elhousine Elazzaoui: https://www.youtube.com/watch?v=DKjG8AikN-8 Kboix Technology: https://www.nnormal.com/en_US/content/kboix Yvon Chouinard "Let My People Go Surfing" (book): https://amzn.to/3BV5Uyf Kilian Foundation: https://www.kilianjornetfoundation.org/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
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    55 mins
  • Galaxy Brain Ideas From China

    Galaxy Brain Ideas From China
    Oct 25 2024

    Aaron is back from his trip to China where he saw the frictionless world of the "everything app". But how could we turn this concept into a Galaxy Brain concept for the Outdoor Industry? We also dive into Allyson Felix's new agency, the New York Times article about women riding at Red Bull Rampage, and Nike's decision to bring back ACG.

    Show Notes:

    Allyson Felix - Always Alpha: https://variety.com/2024/biz/news/always-alpha-allyson-felix-womens-sports-management-dolphin-1236170273/

    Allyson's Shoe Company: https://saysh.com/

    The Fame Gap - Female Athletes (thank you Rachel Clayton for sharing!): https://www.unofficialpartner.com/post/the-fame-gap-how-athlete-fame-can-unlock-growth-in-women-s-sport

    New York Times - Red Bull Rampage: https://www.nytimes.com/2024/10/16/us/red-bull-rampage-women-mountain-biking.html

    Red Bull Rampage Women's highlight: https://www.youtube.com/watch?v=bXjIc0Ro_pM

    Red Bull Rampage Men's highlight: https://www.youtube.com/watch?v=aj3u6wb77ek Where The Trail Ends (Film): https://www.redbull.com/us-en/trailer-videos/where-the-trail-ends

    Nike revives ACG: https://sgbonline.com/nike-eyes-return-to-outdoor-business/

    Brand, Product, Content:

    Vessi Waterproof Shoes: https://vessi.com/

    Kailas Gear: https://kailasgear.com/

    Big Day Concepts: https://www.instagram.com/big_day_concepts/

    Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

    Meet us on Slack: https://www.launchpass.com/second-nature

    Follow us on Instagram: https://www.instagram.com/secondnature.media

    Subscribe to our newsletter: https://www.secondnature.media

    Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

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    58 mins
  • Brand vs Performance Marketing

    Brand vs Performance Marketing
    Oct 22 2024

    Jonathan Levitt joins the pod today to dig into the difference between brand marketing and performance marketing - and the impact that they make on both sides of the industry. As someone who works on the brand side, but also as a successful podcaster, Jonathan has a unique perspective on both approaches to growing brands.

    Show Notes:

    For The Long Run - Jonathan Levitt's Podcast: https://forthelong.run/

    Zach Miller: https://www.instagram.com/zachmiller38/

    Mario Fraioli: https://themorningshakeout.com/

    ROI vs ROAS: https://www.indeed.com/career-advice/career-development/roas-vs-roi

    For The Long Run Trailer: https://www.youtube.com/watch?v=l1c6G6cJuT0

    BPC:

    Boulderthon: https://www.boulderthon.org/

    KetoneIQ: http://www.ketone.com/freetrail30 (30% off)

    My First Million Podcast: https://www.mfmpod.com/

    The Devil's Climb: https://www.youtube.com/watch?v=XD_PZVMuJy8

    Leatherman: https://amzn.to/4dKgeWV

    Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

    Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
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    1 hr and 2 mins
  • Going Rogue: The Adventure Tourism Economy

    Going Rogue: The Adventure Tourism Economy
    Oct 18 2024
    Michael Mazzara, owner of Rogue Expeditions and Halfmarathons.net joins us to talk about what he believes to be a new frontier in the world of trail running. His belief that runners don't always need a race to prepare for, and the opportunity to deliver something new and exciting, is at the core of where he is headed with Rogue Expeditions. Show Notes: Halfmarathons.net: https://www.halfmarathons.net/ Rogue Expeditions: https://www.roguexpeditions.com/ Backroads Travel: https://www.backroads.com/ Davine: https://www.davinetravels.com/ Marathon Tours Agency: https://marathontours.com/en-us/ Run The Alps: https://runthealps.com/ CTS - Bucket List Travel: https://trainright.com/bucket-list/ Ingamba: https://ingamba.pro/ Duvine: https://www.duvine.com/ Trek Travel Program: https://trektravel.com/ RawDawg Run Club: https://thedailytexan.com/2024/06/24/rawdawg-run-club-inspires-young-people-to-find-community-in-active-way/ Why Luxury E-Commerce Is Shutting Down: https://mygemma.com/blogs/news/why-are-luxury-e-commerce-retailers-closing-down?srsltid=AfmBOopj3mVvQLWp6KlDiKbg_YTvtj2SvGeaWwNMAe1luR1AdWNv_0m The Pro's Closet: https://www.theproscloset.com/ PinkBike: https://www.pinkbike.com Sport & Story: https://www.sportandstory.com/ Kevin Espiritu from Epic Gardening: https://www.linkedin.com/posts/kevinespiritu_creator-economy-observations-as-we-get-close-activity-7246267868550443009-GKX0
    Brand, Product, Content: PasNormal x Salomon collab: https://pasnormalstudios.com/us/collections/shop-salomon In The Weeds (Book): https://amzn.to/3NmXRMV 29029 Everesting Event: https://29029everesting.com/
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    1 hr and 7 mins
  • The Power Crystal of the Outdoor Industry

    The Power Crystal of the Outdoor Industry
    Oct 15 2024

    Erin Sprague is the CEO of Protect Our Winters (POW) and joins us on the podcast to talk about POW's mission and vision - and everything in between. We get insight into the business imperatives behind this mission and how best to talk about climate change in a new and insightful way. Protect Our Winters is working on so many fronts, and Erin decontructs the effort in a way that helps us understand the breadth and depth of everything that they are pushing forward - truly an incredible feat.

    Links:

    Protect Our Winters: https://protectourwinters.org/

    Erin Sprague on LinkedIn: https://www.linkedin.com/in/erinsprague/

    Patagonia "Don't Buy This Jacket": https://www.patagonia.com/stories/dont-buy-this-jacket-black-friday-and-the-new-york-times/story-18615.html

    Jeremy Jones (Founder of POW): https://www.instagram.com/jeremyjones/?hl=en

    Join Team POW: https://protectourwinters.org/join-team-pow/

    The End of Nature (Book): https://amzn.to/47UmERU

    What If We Get It Right? (Book): https://amzn.to/4dywrOM

    A Fine Line (Book): https://amzn.to/4gVr0wb

    Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

    Meet us on Slack: https://www.launchpass.com/second-nature

    Follow us on Instagram: https://www.instagram.com/secondnature.media

    Subscribe to our newsletter: https://www.secondnature.media

    Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
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    58 mins