In this podcast episode, host Gilly Woodhouse, an accomplished author and business coach, discusses strategies for improving clinic websites to make them more patient-centred and effective. She highlights the importance of clear, concise communication and prioritising the visitor's perspective over the clinic's credentials.

The episode covers common pitfalls of clinic websites and offers practical tips for enhancing content and usability. Key advice includes crafting a compelling homepage, ensuring content is patient-focused, answering common questions, using simple language, keeping information up to date, and optimising for mobile devices. The goal is to create a user-friendly experience that attracts and retains patients.

Introduction to Clinic Websites (00:00:00)
Discussion on the common issues with clinic websites being inward-facing and not patient-centred.

Importance of Patient-Focused Messaging (00:01:30)
Advice on crafting impactful headings that resonate with potential patients' needs and concerns.

Website Readability and Usability Tips (00:02:30)
Suggestions for improving website text, including short paragraphs and easy-to-read language.

Booking Functionality (00:03:21)
Emphasis on having a prominent "book now" button for immediate patient action.

Mobile Optimization (00:03:28)
Encouragement to check website performance on mobile devices for better user experience.

BEST MOMENTS

'They have a painful problem and they're looking for a solution. Sorry if this hurts, but at this moment they don't care which year you qualified.'

'Put your potential patient specs on, get right into their heads, and go and land on your home page. That first big heading is the biggest and most powerful on your whole website.'

'We listen, we understand, and we treat the root cause of your pain. Expert care for pain-free living. Feel better, move better, live better.'

VALUABLE RESOURCES

Are You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

This show was brought to you by Boost and Bloom.

In this podcast episode, host Gilly Woodhouse, an accomplished author and business coach debunks the myth that coaching involves the coach doing the work for the client. Drawing parallels with figures like Gordon Ramsay, Joe Wicks, and Alex Polizzi, the speaker highlights that coaches provide guidance and strategies, but clients must take action themselves.

The core message is that effective coaching requires active participation from both parties to improve business operations and increase revenue. Listeners are encouraged to engage in the process and are invited to discuss their future success through a provided link, emphasising the importance of taking action.

Introduction to Coaching (00:00:00)
Discussion on why some people feel coaching didn't work for them, highlighting the need for active participation.

Examples of Successful Coaches (00:00:05)
Comparison of Gordon Ramsay, Joe Wicks, and Alex Polizzi, emphasising their roles in guiding rather than doing.

The Role of the Coach (00:00:15)
Explanation of how coaching involves providing plans and support, not doing the work for clients.

Importance of Client Participation (00:00:30)
Encouragement for clients to engage actively in the coaching process to improve their business operations.

Achieving Success (00:01:00)
Insight on how implementing new strategies can lead to increased revenue and profits in a short time.

Call to Action (00:01:32)
Invitation for listeners to discuss their future success through a provided link for further engagement.

BEST MOMENTS

'Gordon Ramsay guides ailing restaurateurs to deliver excellence, but he doesn't cook for them.'

'Joe Wicks motivates his clients to reach their goals, but he doesn't do their workouts for them.'

'You'll also need to get your hands dirty and get stuck in because in doing that, you'll learn how to run your business in an even better and more efficient way.'

VALUABLE RESOURCES

Are You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

This show was brought to you by Boost and Bloom.

In this episode of the Osteobizness podcast, host Gilly Woodhouse, an accomplished author and business coach, explores the theme of internal motivation for clinic owners.

Drawing from her recent coaching event experience, Gilly contrasts two fictional practice owners, Bob and Bobby, to highlight different attitudes towards responsibility and motivation. Bob takes proactive steps to improve his clinic, while Bobby blames his team and expects external solutions. Gilly emphasises the importance of understanding one's internal drivers and taking ownership of goals to achieve success. She encourages listeners to reflect on their motivations and seek support for growth.

Introduction to Osteobizness (00:00:04)
Gilly Woodhouse introduces the podcast and herself as a business coach and osteopathy advocate.

Coaching Event Insights (00:00:24)
Gilly shares experiences from a coaching event, focusing on marketing and personal development insights.

Understanding Internal Motivation (00:01:34)
Discussion on identifying personal motivations behind goals and the importance of internal drivers.

Case Study: Practice Owner Bob (00:03:05)
Bob's proactive approach to improving his practice and the positive outcomes he achieves.

Case Study: Practice Owner Bobby (00:03:47)
Bobby's dependency on others for success and his struggles with taking responsibility for his practice.

Responsibility and Motivation in Recovery (00:04:47)
Exploration of how patients' motivations affect their recovery and responsibility for their health.

Call to Action (00:06:11)
Invitation for listeners to reach out for support in upgrading their practices.

Closing Remarks (00:06:20)
Gilly thanks listeners and encourages them to follow for more tips and strategies.

Best Moments

'That why or important reason would be the thing which kept us going even if the going got tough.'

'Some of them are motivated to get better, improve their health, and get back on track with their lives, and some just want to give you the responsibility for reaching their goals and don’t want to participate at all in their own recovery.'

'Some will find and harness their inner driver and work with you, and some will become dependent on you and then blame you because they didn’t reach their goals.'

VALUABLE RESOURCES

Are You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

This show was brought to you by Boost and Bloom.

In this episode of the Osteobizness podcast, host Gilly Woodhouse, an award-winning business coach, discusses her coaching programme for aspiring clinic owners.

She shares her experience working with three young women starting their own clinics, highlighting the structured support and training she provides. Gilly emphasises the importance of commitment and implementation for success. She also introduces "Gilly's Round Table," an upcoming initiative for larger clinic owners. Throughout the episode, Gilly expresses pride in her clients' progress and encourages listeners to invest in their development and embrace new opportunities in the field of osteopathy.

Introduction to Gilly Woodhouse (00:00:04)
Gilly introduces herself as a business coach and advocate for osteopathy.

Coaching Young Women (00:00:25)
Gilly discusses coaching three aspiring clinic owners, focusing on their determination and initial fears.

Implementation of Plans (00:01:35)
The young women begin implementing their business plans with Gilly's support and confidence-building.

Training Options for Clinics (00:02:52)
Gilly outlines training options for small and large clinics, including group sessions and one-on-one coaching.

Upcoming Initiative: Gilly's Round Table (00:04:26)
Gilly announces "Gilly's Round Table," a special initiative for large clinic owners, emphasizing collaboration and support.

Conclusion and Acknowledgment (00:05:48)
Gilly expresses pride in her clients' progress and encourages focus and implementation for success.

Best Moments

'Despite feeling that it was a bit of a scary leap, their focus on making a strong start to their careers as business owners was inspiring.'

'Just like you want to set your patients up for success, we love to make sure that our clients squeeze every penny out of their investment with us and reach their goals with ease.'

'I must say how monumentally proud of each of these ladies I am because they rolled up their sleeves and got the job done.'

VALUABLE RESOURCES

Are You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

This show was brought to you by Boost and Bloom.

In this episode of the Osteobizness podcast, host Gilly Woodhouse, an award-winning business coach, discusses the challenges osteopaths face in marketing and patient retention.

She shares a case study about a client named David, who struggled with ineffective marketing services that promised but failed to deliver new patients. Gilly outlines how they developed a tailored plan to help David regain control over his business, streamline clinic systems, and learn effective marketing strategies. By the end of the episode, David successfully increased his patient numbers and saved significant marketing expenses, transforming his practice.

Introduction to the Episode (00:00:04)
Gilly Woodhouse introduces the podcast and her expertise in osteopathy and business coaching.

David's Initial Struggles (00:00:23)
David sought help for marketing issues, initially appearing successful but facing deeper challenges.

Marketing Missteps (00:01:37)
Discussion of the ineffective marketing service David used, leading to competition and poor patient retention.

Tailored Plan Implementation (00:03:02)
Details on the customized plan created for David, focusing on improving clinic systems and marketing strategies.

David's Progress and Confidence (00:04:37)
David's success in increasing patient numbers and confidence in marketing without relying on external services.

Closing Remarks (00:05:02)
Gilly encourages listeners to reach out for help and reminds them to subscribe for more insights.

Best Moments

'Sadly, David had given away his power and had lost control over his own business and destiny.'

'David has steadily increasing patient numbers and has saved a hefty £1700 per month marketing budget and kept it in his own bank instead.'

'If you'd like to embark on an easy journey towards a busy clinic without overwhelm, why don't you drop me a line at osteobiz.com and I'll be delighted to let you know how we can help you.'

VALUABLE RESOURCES

Are You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

This show was brought to you by Boost and Bloom.

In this episode of the Osteobizness podcast, host Gilly Woodhouse, an award-winning business coach, discusses enhancing osteopathy clinics' operations and client engagement.

The episode features a case study of Kelly, a clinic owner who sought Gilly's help to improve her clinic's performance. Through refining operational systems, providing social media training, and identifying new revenue streams, Kelly's clinic saw increased bookings, improved team morale, and higher patient satisfaction. The episode underscores the importance of effective leadership and invites listeners to seek support for building efficient, profitable practices.

Introduction to Osteobizness (00:00:04)
Gilly Woodhouse introduces herself and the podcast, focusing on osteopathy business topics.

Kelly's Challenges (00:00:24)
Discussion of Kelly's struggles with sporadic bookings and team morale at her clinic.

Operational Improvements (00:01:30)
Enhancements to operational systems reduced admin work for Kelly, improving overall efficiency.

Social Media Training (00:01:30)
The team received social media training, helping them create content to attract new clients.

Identifying Revenue Streams (00:01:30)
Extra revenue streams were identified, boosting clinic profits and client trust through positive reviews.

Increased Bookings and Team Morale (00:01:30)
Bookings increased, leading to happier staff and satisfied patients who recommended the clinic.

Invitation for Support (00:02:53)
Gilly invites listeners to reach out for assistance in creating efficient and profitable practices.

Closing Remarks (00:03:04)
Gilly thanks listeners and encourages them to follow for more tips on building their practices.

Best Moments

'Kelly really valued her lovely team, and she knew that all problems are leadership problems.'

'Kelly is feeling happy and relaxed and can get on with helping her patients, knowing that the team are not only really busy but very settled too.'

'Patients were remarking on the great service they were receiving and recommending to more of their friends.'

VALUABLE RESOURCES

Are You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

This show was brought to you by Boost and Bloom.

In this podcast episode, Gilly explores LinkedIn's untapped potential for professional networking and personal branding.

She challenges the common perception of LinkedIn as a dull platform, highlighting its unique advantages. Gilly offers actionable tips, including connecting with second-tier connections, writing articles to boost professional status, and optimising profile headlines to focus on the audience. She stresses the importance of active engagement rather than passive observation. The episode encourages listeners to take practical steps to enhance their LinkedIn presence and make the most of the platform’s opportunities.

Introduction to LinkedIn (00:00:00)
Discusses the perception of LinkedIn and its potential for professional networking.

Missed Opportunities on LinkedIn (00:00:35)
Highlights the low engagement from clinic owners and the importance of posting.

Importance of Writing Articles (00:01:10)
Encourages writing articles to enhance professional profile and credibility.

Connecting with Second-Tier Connections (00:01:30)
Advises on connecting with local second-tier connections without additional messages.

Profile Headline Strategy (00:01:52)
Recommends making profile headlines audience-focused instead of self-centered.

Best Moments

'LinkedIn can seem like a humorless, dull place, but it is the easiest place in the world to nurture your potential professional patience.'

'You can raise your professional profile by writing articles, which helps to elevate your professionalism and your status.'

'Make your profile headline about them, not about you. It has far more impact if you focus on the people you want to connect with and help.'

VALUABLE RESOURCES

Are You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

This show was brought to you by Boost and Bloom.

In this podcast episode, Gilly delves into the traits and practices that distinguish successful clinic owners, particularly those managing busy clinics with multiple osteopaths or multidisciplinary teams.

The episode outlines ten key observations, including maintaining a positive attitude, empowering teams, committing to self-development, ensuring operational efficiency, prioritising patient care, tracking financial metrics, practising self-care, engaging in proactive planning, embracing innovation, and focusing on community engagement. These insights aim to inspire and guide clinic owners towards enhancing their practices and achieving greater success.

Positive Attitude (00:00:02)
Successful clinic owners maintain a positive attitude with both reflective and forward-thinking focus.

Team Management (00:00:20)
They harness their team, praising and rewarding excellence while ensuring exceptional patient care.

Self-Development (00:00:38)
Clinic owners prioritize self-development, improving leadership skills and learning from high-level peers.

Operational Efficiency (00:00:56)
Operations are automated to save time, ensuring consistent high standards across the clinic.

Patient Care (00:01:14)
They nurture the patient list to maximize income without over-treating or irritating clients.

Financial Metrics (00:01:32)
Successful owners track key metrics to ensure profitability and expand revenue streams effectively.

Self-Care (00:01:50)
Self-care is prioritized with fixed management time and regular holidays for recuperation.

Planning (00:02:08)
Annual and quarterly planning is done in advance to avoid costly decisions and actions.

Innovation (00:02:26)
They embrace technology and innovation to enhance practice and serve the community effectively.

Key Moments

'What they all have in common is they run a busy clinic and lead a practice with several osteopaths or a multidisciplinary team.'

'Self-care is always a priority with fixed time away from treating for important clinic management and planning.'

'These successful clinic owners are enterprising and innovative, embracing technology to augment every aspect of their practice.'

VALUABLE RESOURCES

Are You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

This show was brought to you by Boost and Bloom.