In this podcast episode, host Gilly Woodhouse, an accomplished author and business coach, discusses strategies for improving clinic websites to make them more patient-centred and effective. She highlights the importance of clear, concise communication and prioritising the visitor's perspective over the clinic's credentials.

The episode covers common pitfalls of clinic websites and offers practical tips for enhancing content and usability. Key advice includes crafting a compelling homepage, ensuring content is patient-focused, answering common questions, using simple language, keeping information up to date, and optimising for mobile devices. The goal is to create a user-friendly experience that attracts and retains patients.

Introduction to Clinic Websites (00:00:00)
Discussion on the common issues with clinic websites being inward-facing and not patient-centred.

Importance of Patient-Focused Messaging (00:01:30)
Advice on crafting impactful headings that resonate with potential patients' needs and concerns.

Website Readability and Usability Tips (00:02:30)
Suggestions for improving website text, including short paragraphs and easy-to-read language.

Booking Functionality (00:03:21)
Emphasis on having a prominent "book now" button for immediate patient action.

Mobile Optimization (00:03:28)
Encouragement to check website performance on mobile devices for better user experience.

BEST MOMENTS

'They have a painful problem and they're looking for a solution. Sorry if this hurts, but at this moment they don't care which year you qualified.'

'Put your potential patient specs on, get right into their heads, and go and land on your home page. That first big heading is the biggest and most powerful on your whole website.'

'We listen, we understand, and we treat the root cause of your pain. Expert care for pain-free living. Feel better, move better, live better.'

VALUABLE RESOURCES

Are You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

This show was brought to you by Boost and Bloom.

In this podcast episode, host Gilly Woodhouse, an accomplished author and business coach debunks the myth that coaching involves the coach doing the work for the client. Drawing parallels with figures like Gordon Ramsay, Joe Wicks, and Alex Polizzi, the speaker highlights that coaches provide guidance and strategies, but clients must take action themselves.

The core message is that effective coaching requires active participation from both parties to improve business operations and increase revenue. Listeners are encouraged to engage in the process and are invited to discuss their future success through a provided link, emphasising the importance of taking action.

Introduction to Coaching (00:00:00)
Discussion on why some people feel coaching didn't work for them, highlighting the need for active participation.

Examples of Successful Coaches (00:00:05)
Comparison of Gordon Ramsay, Joe Wicks, and Alex Polizzi, emphasising their roles in guiding rather than doing.

The Role of the Coach (00:00:15)
Explanation of how coaching involves providing plans and support, not doing the work for clients.

Importance of Client Participation (00:00:30)
Encouragement for clients to engage actively in the coaching process to improve their business operations.

Achieving Success (00:01:00)
Insight on how implementing new strategies can lead to increased revenue and profits in a short time.

Call to Action (00:01:32)
Invitation for listeners to discuss their future success through a provided link for further engagement.

BEST MOMENTS

'Gordon Ramsay guides ailing restaurateurs to deliver excellence, but he doesn't cook for them.'

'Joe Wicks motivates his clients to reach their goals, but he doesn't do their workouts for them.'

'You'll also need to get your hands dirty and get stuck in because in doing that, you'll learn how to run your business in an even better and more efficient way.'

VALUABLE RESOURCES

Are You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

This show was brought to you by Boost and Bloom.

In this episode of the Osteobizness podcast, host Gilly Woodhouse, an accomplished author and business coach, explores the theme of internal motivation for clinic owners.

Drawing from her recent coaching event experience, Gilly contrasts two fictional practice owners, Bob and Bobby, to highlight different attitudes towards responsibility and motivation. Bob takes proactive steps to improve his clinic, while Bobby blames his team and expects external solutions. Gilly emphasises the importance of understanding one's internal drivers and taking ownership of goals to achieve success. She encourages listeners to reflect on their motivations and seek support for growth.

Introduction to Osteobizness (00:00:04)
Gilly Woodhouse introduces the podcast and herself as a business coach and osteopathy advocate.

Coaching Event Insights (00:00:24)
Gilly shares experiences from a coaching event, focusing on marketing and personal development insights.

Understanding Internal Motivation (00:01:34)
Discussion on identifying personal motivations behind goals and the importance of internal drivers.

Case Study: Practice Owner Bob (00:03:05)
Bob's proactive approach to improving his practice and the positive outcomes he achieves.

Case Study: Practice Owner Bobby (00:03:47)
Bobby's dependency on others for success and his struggles with taking responsibility for his practice.

Responsibility and Motivation in Recovery (00:04:47)
Exploration of how patients' motivations affect their recovery and responsibility for their health.

Call to Action (00:06:11)
Invitation for listeners to reach out for support in upgrading their practices.

Closing Remarks (00:06:20)
Gilly thanks listeners and encourages them to follow for more tips and strategies.

Best Moments

'That why or important reason would be the thing which kept us going even if the going got tough.'

'Some of them are motivated to get better, improve their health, and get back on track with their lives, and some just want to give you the responsibility for reaching their goals and don’t want to participate at all in their own recovery.'

'Some will find and harness their inner driver and work with you, and some will become dependent on you and then blame you because they didn’t reach their goals.'

VALUABLE RESOURCES

Are You Ready To Maximise Your Clinic's Potential And Achieve A Higher Annual Turnover? Click here to get your FREE personalised report.

CONTACT METHOD

https://www.instagram.com/gillywoodhouse/
gilly@osteobiz.com
https://facebook.com/Osteobiz/

ABOUT THE HOST

Since 2013, Gilly Woodhouse has been inspiring and developing Osteopaths, other healthcare professionals and their clinics. With a wealth of entrepreneurial skills gained over a lifetime of creating businesses from scratch both in the UK and abroad, Gilly shares these experiences as well as illustrating how her clients have vastly improved their practices by streamlining operations and improving their marketing skills. The Osteobiz team of six now comprises Osteopath clinic owners or members of an Osteo family and together support over 100 worldwide clinic owners.

This show was brought to you by Boost and Bloom.