Join us as we dive into the remarkable journey of Lori Kincannon, now the Chief Revenue Officer at McKinney Trailer Rentals, as she shares her insights on growth, employee satisfaction, and navigating the ever-evolving transportation industry. Lori's career began in an unexpected space, offering her valuable lessons that shaped her trajectory from the seafood sector to becoming a leader in logistics. She emphasizes the importance of adaptability, self-advocacy, and nurturing a supportive workplace culture that values employee feedback and teamwork.

Are you looking to enhance your career growth? Listen now and find inspiration to navigate your professional journey effectively.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

Whitney dives into her experiences at Virago, highlighting how the agency's strategic focus empowers logistics and freight tech companies to flourish. We discuss the innovative Freight Movement initiative, designed to create accessible networking opportunities for professionals across all roles, fostering community engagement and collaboration. On top of that, she outlines their commitment to giving back to organizations, showcasing practical ways to make a difference while building professional relationships.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

In this episode of On the Move, we sit down with Kris Rzepkowski, Vice President of Corporate Business Development at Bennett Family of Companies. Kris shares insights into his exciting new role at Bennett and reflects on the journey that shaped his professional career. He also highlights the pivotal role industry associations like TMSA play in building connections, fostering growth, and influencing career trajectories. Plus, Kris gives us an inside look at the inspiration behind his "Playing with Trucks" video series. Don’t miss this conversation with a creative leader driving innovation in the industry!

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

Can you imagine navigating the fast-paced world of transportation marketing with insights from someone who grew up in a customs brokerage environment? Join us as Scott Case, founder and chief storyteller at Position : Global, unpacks his journey and offers a wealth of knowledge on helping small to medium-sized companies compete against industry giants. We promise you'll gain valuable insights into creating competitive marketing strategies that are both tailored and impactful.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

In this episode of On the Move, TMSA sits down with Megan Lowery, Director of Marketing, and Brandon Russo, Director of Sales, at FST Logistics to explore the current trends shaping the market and their impact on the industry. Megan and Brandon dive into the critical need for alignment between sales and marketing teams to drive success. They share how FST Logistics prioritizes collaboration, culminating in their inaugural Sales and Marketing Summit, designed to foster teamwork, innovation, and shared goals. Tune in to learn actionable insights from a company that's leading by example in bridging the gap between these two essential functions.

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Register for 2025 TMSA ELEVATE

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

Get ready to explore the ever-evolving world of transportation sales and marketing with Jeff Price, the Marketing Director at JAXPORT. Jeff takes us through JAXPORT's strategic initiatives for the exciting start to 2025, including their involvement in pivotal industry events like the Retail Industry Leaders Association's conference. He also shares his personal journey at JAXPORT, celebrating its accolade as Florida's top container port by volume, and offers insights into current industry trends, such as tariffs and changes in ocean carrier alliances.

Imagine creating 30 AI agent teams in just 30 days—sound impossible? We unpack this transformative journey and explore the role of AI agents in reshaping sales and marketing landscapes. By drawing comparisons to the industrial revolution, we emphasize the freedom AI affords in task selection and the critical importance of human oversight. Discover how AI can be a powerful ally in boosting team efficiency, with examples from HubSpot's innovative "Breeze" initiative designed to enhance user experiences and productivity.

As we delve deeper, we highlight the creation of an informal AI council at JAXPORT, a collaborative effort to integrate AI efficiently across departments without reinventing the wheel. We discuss strategies for maintaining data privacy and the importance of specialized training to ensure AI's seamless incorporation into existing processes. Finally, we offer a glimpse into the TMSA awards program, sharing tips on crafting compelling submissions and aligning marketing strategies with business goals.

Submit a nomination for one of TMSA's awards
Register for 2025 TMSA ELEVATE

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

Unlock the secrets to mastering trade show strategies in the transportation and logistics industry with insights from Patrick McFarland, Senior Director of Marketing at ITS Logistics. Explore how ITS Logistics has strategically harnessed trade shows to elevate their brand and connect with key industry players by meticulously evaluating which events are worth attending. Patrick breaks down the processes they use to gauge success, focusing on meaningful engagements and revenue generation. Promising not just theory but actionable tactics, this episode reveals how a structured approach before, during, and after a trade show can maximize impact and ensure beneficial outcomes.

Dive deep into the essential pre-show preparations that can transform a trade show from a daunting task to a rewarding experience. Discover how to leverage past event data and targeted marketing strategies to identify and engage with potential attendees effectively. On the show floor, learn the nuances of proactive engagement to foster significant conversations between shippers and providers. Finally, unfold the art of post-show communication, maintaining a balance that turns initial interactions into lasting partnerships without overwhelming new connections. It's about identifying, engaging, and evolving relationships through a carefully crafted strategy.

Get inspired by the creativity that goes into crafting a compelling trade show booth and the memorable swag that draws attendees in. From the flexibility needed in booth design to accommodate different industry verticals to the irresistible appeal of well-chosen giveaways, we explore what it takes to stand out. Patrick shares anecdotes and lessons learned, including how effective promotion strategies can keep your brand top of mind. Uncover the significance of networking within the supply chain industry and how organizations like TMSA can play a crucial role in professional development.

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

Kate DiLeo, our keynote speaker for the 2025 TMSA ELEVATE Conference joins us for this episode of On the Move. As we gear up for the conference in Austin, Texas, we dive into the world of marketing and sales within the transportation industry and learn about Kate's path into public speaking, highlighting the synergy that drives industry growth.

Join us as we unravel the art of brand storytelling and its power to engage the right audience at the right time. We emphasize a systematic approach to marketing and sales materials that avoids drowning potential clients in information overload. By honing clear, concise messaging, we aim to bridge the gap between marketing and sales teams. We're also excited to announce a follow-up virtual workshop post-conference, where participants can apply their newfound insights to refine their organizational brand messaging and sustain momentum long after the event.

Lastly, we shine a light on the indispensable role of brand alignment and stakeholder involvement. Sharing a personal story, we reveal the potential hazards of sidelining key players and how inclusive strategies can revolutionize outcomes, boosting qualified leads, close ratios, and revenue. With exciting updates about the ELEVATE Conference, our enthusiasm is palpable as we anticipate engaging with everyone in Austin. Stay tuned for more thrilling announcements post-Kate's presentation, and thank you for joining us on this journey to thrive in the transportation sector.

Register for 2025 TMSA ELEVATE

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.