Kate DiLeo, our keynote speaker for the 2025 TMSA ELEVATE Conference joins us for this episode of On the Move. As we gear up for the conference in Austin, Texas, we dive into the world of marketing and sales within the transportation industry and learn about Kate's path into public speaking, highlighting the synergy that drives industry growth.

Join us as we unravel the art of brand storytelling and its power to engage the right audience at the right time. We emphasize a systematic approach to marketing and sales materials that avoids drowning potential clients in information overload. By honing clear, concise messaging, we aim to bridge the gap between marketing and sales teams. We're also excited to announce a follow-up virtual workshop post-conference, where participants can apply their newfound insights to refine their organizational brand messaging and sustain momentum long after the event.

Lastly, we shine a light on the indispensable role of brand alignment and stakeholder involvement. Sharing a personal story, we reveal the potential hazards of sidelining key players and how inclusive strategies can revolutionize outcomes, boosting qualified leads, close ratios, and revenue. With exciting updates about the ELEVATE Conference, our enthusiasm is palpable as we anticipate engaging with everyone in Austin. Stay tuned for more thrilling announcements post-Kate's presentation, and thank you for joining us on this journey to thrive in the transportation sector.

Register for 2025 TMSA ELEVATE

Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.