• Jeff Price's Innovative Approach at Jaxport & AI's Impact on Transportation Marketing

  • Jan 29 2025
  • Length: 33 mins
  • Podcast

Jeff Price's Innovative Approach at Jaxport & AI's Impact on Transportation Marketing

  • Summary

  • Get ready to explore the ever-evolving world of transportation sales and marketing with Jeff Price, the Marketing Director at JAXPORT. Jeff takes us through JAXPORT's strategic initiatives for the exciting start to 2025, including their involvement in pivotal industry events like the Retail Industry Leaders Association's conference. He also shares his personal journey at JAXPORT, celebrating its accolade as Florida's top container port by volume, and offers insights into current industry trends, such as tariffs and changes in ocean carrier alliances.

    Imagine creating 30 AI agent teams in just 30 days—sound impossible? We unpack this transformative journey and explore the role of AI agents in reshaping sales and marketing landscapes. By drawing comparisons to the industrial revolution, we emphasize the freedom AI affords in task selection and the critical importance of human oversight. Discover how AI can be a powerful ally in boosting team efficiency, with examples from HubSpot's innovative "Breeze" initiative designed to enhance user experiences and productivity.

    As we delve deeper, we highlight the creation of an informal AI council at JAXPORT, a collaborative effort to integrate AI efficiently across departments without reinventing the wheel. We discuss strategies for maintaining data privacy and the importance of specialized training to ensure AI's seamless incorporation into existing processes. Finally, we offer a glimpse into the TMSA awards program, sharing tips on crafting compelling submissions and aligning marketing strategies with business goals.

    Submit a nomination for one of TMSA's awards
    Register for 2025 TMSA ELEVATE

    Check out the Transportation Sales and Marketing Association (TMSA) website or engage with us on LinkedIn.

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