• #149 - The Introvert’s Guide to Standing Out Online
    Feb 16 2025

    What if you don’t have to be the loudest person in the room to have a thriving business? In this episode of Marketing Like a Mother, I’m chatting with sales page copywriter and author Nicole Kepic about how introverts can market themselves in a way that feels natural, not draining.

    Nicole shares her journey from corporate copywriting to the online business world, how she overcame limiting beliefs about visibility and pricing, and why being an introvert is actually a superpower in marketing.

    If you’ve ever felt like the online business world is too loud, too competitive, or just too much—this episode will show you how to stand out your way.

    Key Takeaways:

    * You don’t have to be the loudest or most extroverted person in the room to succeed—your unique strengths as an introvert are an advantage.

    * The biggest mistake introverts make in marketing? Trying to be someone they’re not. Authenticity is your best strategy.

    * Writing copy that sells doesn’t mean sounding salesy—learn how to connect with your audience in a way that feels natural.

    * You don’t have to be on video 24/7—there are plenty of marketing strategies (email, blogging, podcasting) that work for introverts.

    * Money mindset matters—stop undercharging just because you think "nice people don’t charge too much." Your work is valuable!

    Links From the Episode:

    * Nicole’s website

    * FREE Masterclass: 5 Must-Haves For a High-Converting Sales Page

    * Nicole’s LinkedIn

    * Nicole’s Instagram

    * Nicole’s Facebook

    * Don’t Ask Me to Be Loud: The Introverted Girl’s Guide to Online Business

    * Hold My Juice Box: Build Your Business, Be a Great Mom, & Stick It to the Doubters

    Loved this episode? Share it with a fellow introvert who needs to hear this!



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com
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    34 mins
  • #148 - The Mental Load is Real! Rethinking Household Responsibilities
    Feb 9 2025

    Ever feel like you’re managing all the things—at home, at work, in life—and somehow, you’re still expected to remember the dentist appointments, the permission slips, and where everyone’s shoes are? 😵‍💫 In this episode of Marketing Like a Mother, I’m sitting down with Lori Sugarman-Li about the invisible labor that keeps families running—and why we need to start talking about it.

    From shifting the way we think about “chores” to creating family systems that actually work, Lori shares insights on how to bring more balance, clarity, and (dare we say) joy into the daily grind of parenting, home life, and everything in between.

    Key Takeaways:

    * The mental load is more than just housework—it’s the constant thinking, planning, and remembering that takes up space in your brain.

    * Why “helping” isn’t the same as shared ownership—and how small language shifts can change the way your family functions.

    * How to create simple systems at home so the burden of daily life doesn’t fall on one person (ahem, you).

    * Why getting kids involved early builds confidence, independence, and makes life easier for everyone.

    * How reframing “chores” as family contributions can shift the way we (and our kids) see the work of home and care.

    Ready to shift the way you think about home and family responsibilities? Jump into the episode now!

    Here are some ways to connect with Lori:

    * Website: https://ourhomeourpride.com/

    * Instagram: https://www.instagram.com/ourhomeourpride/

    * LinkedIn: https://www.linkedin.com/in/lori-sugarman-li-50592911/

    * YouTube: https://www.youtube.com/@LoriSugarman-Li

    * Check out Lori’s book, Our Home, The Love, Work, And Heart of Family

    Loved this episode? Share it with a fellow mom who needs to hear this!



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com
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    35 mins
  • #147 - From Corporate to CEO: How to Build a Business on Your Terms
    Feb 2 2025

    What if your past experience—no matter how unrelated it seems—could be the key to building a thriving business? In this episode of Marketing Like a Mother, I’m chatting with business coach Chrissy Mellinger about how to leverage the skills, strengths, and experiences you already have to create a business that aligns with your life. Chrissy shares how to cut through the noise, stop following “shoulds,” and build a business in a way that actually works for you.

    Whether you’re thinking about making the leap from a 9-to-5 or looking to infuse more joy and sustainability into your business, this episode is packed with insights on blending passion with practicality.

    Key Takeaways:

    * Your past jobs and life experiences absolutely have value in your business—learn how to use them.

    * Not sure when to quit your job? Here’s how to know when it’s the right time for you.

    * The “shoulds” in business will keep you stuck—how to break free and trust your own instincts.

    * Learn how small pivots can help you refine your business without starting over.

    * Why entrepreneurship isn’t just about money—it’s about creating a life you actually want to live.

    Here are some ways to connect with Chrissy:

    * Website: www.chrissymellinger.com

    * FREE Make Bank Masterclass: https://chrissymellinger.com/makebankmasterclass

    * Facebook: https://www.facebook.com/ChrissyMellingerLLC

    Loved this episode? Share it with a friend who’s ready to take the next step in their business journey!



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com
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    30 mins
  • #146 - SEO Made Simple: Drive Traffic and Boost Conversions
    Jan 26 2025

    Does the term "SEO" make your brain hurt? Don’t worry, it’s not just you! 😅 In this episode of Marketing Like a Mother, I’m sitting down with Jules White, founder of The Website Success Hub, about making search engine optimization (SEO) less intimidating and more impactful. Jules explains how busy entrepreneurs can optimize their websites to get found, connect with their audience, and convert visitors into customers.

    Key Takeaways:

    * Learn why SEO is still essential and how to make your website AI-ready.

    * Discover the common SEO mistakes (and myths) that might be holding you back.

    * Find out why every page on your site needs a clear purpose to avoid competing with itself.

    * Get easy tips for optimizing headings, images, and alt text to improve search visibility.

    * Understand why clear calls-to-action (CTAs) are the secret to boosting conversions.

    Want to simplify your SEO and boost your website’s performance? Jump into the episode now!

    Here are some ways to connect with Jules:

    * Website: https://thewebsitesuccesshub.com

    * Podcast: https://thewebsitesuccesshub.com/podcast

    * LinkedIn: https://www.linkedin.com/in/jules-white-creativa/

    * Instagram: https://www.instagram.com/juleswhitecreativa/

    * Facebook: https://www.facebook.com/juleswhitecreativa/

    Loved this episode? Share it with a fellow entrepreneur who could use some SEO inspiration!



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com
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    32 mins
  • #145 - Automate, Streamline, and Simplify: AI Tips for Busy Mom Entrepreneurs
    Jan 19 2025

    Feeling a tad bit overwhelmed by tech and AI? You’re not alone! In this episode of Marketing Like a Mother, I’m chatting with Alex Reiter, founder of The System Wizard, about how busy mom entrepreneurs can use AI and automation to reclaim their time (and sanity). Alex shares her favorite tools, practical tips for getting started without overwhelm, and creative ways to integrate AI into your workflows…while keeping the human touch.

    Key Takeaways:

    * Learn how to simplify your workflows with AI without drowning in options.

    * Discover Alex’s favorite ways to use ChatGPT for personal and business tasks.

    * Hear why automation should never replace the human connection in your business.

    * Get tips on using Notion to track goals, manage projects, and streamline your life.

    * Find out why privacy and ethical AI usage should always be a priority.

    Ready to simplify your workflows and reclaim your time? Check out the episode now!

    Here are some ways to connect with Alex:

    * Her website: https://thesystemwizard.com/freebies

    * LinkedIn: https://www.linkedin.com/in/alex-reiter/

    * Instagram: @thesystemwizard

    Loved this episode? Share it with a fellow mompreneur who’s ready to embrace AI without the overwhelm.



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com
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    36 mins
  • #144 - The MENSSR Method: Balance Your Self-Care, Family, and Business
    Jan 12 2025

    Can you really balance self-care, family, and a thriving business without burning out? 🤔

    Erin Baker, founder of the MENSSR Method, says yes—and she’s sharing how. In this episode of Marketing Like a Mother, I’m chatting with Erin about the six pillars of her revolutionary MENSSR Method—Mindset, Exercise, Nutrition, Sleep, Supplementation, and Relationships—and how they work together to help busy moms reclaim their health and confidence.

    Key Takeaways:

    * Learn why your “why” is the secret to lasting motivation—and how to uncover it.

    * Discover how to prioritize sleep without sacrificing productivity.

    * Learn how small, consistent actions can lead to lasting habits.

    * Find out why relationships are just as important as workouts and nutrition.

    * Get simple strategies to make self-care part of your daily routine (without guilt!).

    Ready to reclaim your health and confidence? Connect with Erin on Instagram at @theMENSSRmethod and grab her free Body and Mind Reset Guide to get started. And don’t forget to share this episode with a fellow mom who’s ready to find balance!



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com
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    33 mins
  • #143 - Your Human Design Roadmap: Build a Business That Works for YOU
    Jan 5 2025

    What if the key to a thriving business is ditching the “shoulds” and aligning with who you truly are? In this episode of Marketing Like a Mother, I’m chatting with Emily Armitage, business coach and human design expert, about how understanding your unique energetic blueprint can transform the way you work, plan, and succeed. Emily shares how human design helps you embrace your strengths, conquer conditioning, and create a business that aligns with your life and values.

    Key Takeaways:

    * Discover what human design is and how it can revolutionize your business strategy

    * Learn why aligning your business with your energy type leads to greater success and joy

    * Explore how your design can help you rewrite the stories holding you back

    * Learn why understanding your child’s human design can transform your parenting

    * Get simple tips to start using human design in your business—even if you’re a beginner!

    Curious about your human design? Start by pulling your free chart online and then visit Emily’s website at emilyarmitage.co.uk to explore her resources and sign up for her Unique Business Freedom Formula freebie, or pop over to IG and say hi! Loved this episode? Share it with a friend who’s ready to build a business that aligns with their true self.



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com
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    32 mins
  • Top-Down Planning for 2025: Goal-Setting That Actually Works
    Dec 29 2024

    Tired of overcomplicated goal-setting systems that fall apart by February? In this special workshop-format episode of Marketing Like a Mother, I’ll walk you through my super simple (yet powerful) Top-Down Planning Method to help you create a roadmap for 2025 that’s flexible, inspiring, and totally doable. Grab your planner and a cup of tea—it’s time to plan the year you’ve been dreaming of!

    Key Takeaways:

    * Discover why starting with the big picture is the secret to a successful year

    * Learn how to anchor your goals to feelings that keep you inspired

    * Break your goals into manageable steps without overloading your schedule

    * Find out how to balance ambition with the chaos of everyday life

    * Get simple tips to stay flexible and aligned with your evolving priorities

    Feeling inspired? Send me a DM at @thebluebellgroup or hit reply and share your 2025 goals with me! And if you loved this episode, share it with a friend who’s ready to plan their best year yet. Don’t forget to subscribe for more tips to help you build a business and life you love.



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com
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    13 mins