Marketing Like a Mother

By: Olivia Radcliffe
  • Summary

  • A podcast designed to help mom entrepreneurs grow a business and life you love! (Even if you only have naptime or the occasional distraction of an episode of Bluey to work in...) Episode format includes step-by-step trainings and guest interviews.

    marketinglikeamother.substack.com
    The Bluebell Group, LLC
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Episodes
  • #149 - The Introvert’s Guide to Standing Out Online
    Feb 16 2025

    What if you don’t have to be the loudest person in the room to have a thriving business? In this episode of Marketing Like a Mother, I’m chatting with sales page copywriter and author Nicole Kepic about how introverts can market themselves in a way that feels natural, not draining.

    Nicole shares her journey from corporate copywriting to the online business world, how she overcame limiting beliefs about visibility and pricing, and why being an introvert is actually a superpower in marketing.

    If you’ve ever felt like the online business world is too loud, too competitive, or just too much—this episode will show you how to stand out your way.

    Key Takeaways:

    * You don’t have to be the loudest or most extroverted person in the room to succeed—your unique strengths as an introvert are an advantage.

    * The biggest mistake introverts make in marketing? Trying to be someone they’re not. Authenticity is your best strategy.

    * Writing copy that sells doesn’t mean sounding salesy—learn how to connect with your audience in a way that feels natural.

    * You don’t have to be on video 24/7—there are plenty of marketing strategies (email, blogging, podcasting) that work for introverts.

    * Money mindset matters—stop undercharging just because you think "nice people don’t charge too much." Your work is valuable!

    Links From the Episode:

    * Nicole’s website

    * FREE Masterclass: 5 Must-Haves For a High-Converting Sales Page

    * Nicole’s LinkedIn

    * Nicole’s Instagram

    * Nicole’s Facebook

    * Don’t Ask Me to Be Loud: The Introverted Girl’s Guide to Online Business

    * Hold My Juice Box: Build Your Business, Be a Great Mom, & Stick It to the Doubters

    Loved this episode? Share it with a fellow introvert who needs to hear this!



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com
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    34 mins
  • #148 - The Mental Load is Real! Rethinking Household Responsibilities
    Feb 9 2025

    Ever feel like you’re managing all the things—at home, at work, in life—and somehow, you’re still expected to remember the dentist appointments, the permission slips, and where everyone’s shoes are? 😵‍💫 In this episode of Marketing Like a Mother, I’m sitting down with Lori Sugarman-Li about the invisible labor that keeps families running—and why we need to start talking about it.

    From shifting the way we think about “chores” to creating family systems that actually work, Lori shares insights on how to bring more balance, clarity, and (dare we say) joy into the daily grind of parenting, home life, and everything in between.

    Key Takeaways:

    * The mental load is more than just housework—it’s the constant thinking, planning, and remembering that takes up space in your brain.

    * Why “helping” isn’t the same as shared ownership—and how small language shifts can change the way your family functions.

    * How to create simple systems at home so the burden of daily life doesn’t fall on one person (ahem, you).

    * Why getting kids involved early builds confidence, independence, and makes life easier for everyone.

    * How reframing “chores” as family contributions can shift the way we (and our kids) see the work of home and care.

    Ready to shift the way you think about home and family responsibilities? Jump into the episode now!

    Here are some ways to connect with Lori:

    * Website: https://ourhomeourpride.com/

    * Instagram: https://www.instagram.com/ourhomeourpride/

    * LinkedIn: https://www.linkedin.com/in/lori-sugarman-li-50592911/

    * YouTube: https://www.youtube.com/@LoriSugarman-Li

    * Check out Lori’s book, Our Home, The Love, Work, And Heart of Family

    Loved this episode? Share it with a fellow mom who needs to hear this!



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com
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    35 mins
  • #147 - From Corporate to CEO: How to Build a Business on Your Terms
    Feb 2 2025

    What if your past experience—no matter how unrelated it seems—could be the key to building a thriving business? In this episode of Marketing Like a Mother, I’m chatting with business coach Chrissy Mellinger about how to leverage the skills, strengths, and experiences you already have to create a business that aligns with your life. Chrissy shares how to cut through the noise, stop following “shoulds,” and build a business in a way that actually works for you.

    Whether you’re thinking about making the leap from a 9-to-5 or looking to infuse more joy and sustainability into your business, this episode is packed with insights on blending passion with practicality.

    Key Takeaways:

    * Your past jobs and life experiences absolutely have value in your business—learn how to use them.

    * Not sure when to quit your job? Here’s how to know when it’s the right time for you.

    * The “shoulds” in business will keep you stuck—how to break free and trust your own instincts.

    * Learn how small pivots can help you refine your business without starting over.

    * Why entrepreneurship isn’t just about money—it’s about creating a life you actually want to live.

    Here are some ways to connect with Chrissy:

    * Website: www.chrissymellinger.com

    * FREE Make Bank Masterclass: https://chrissymellinger.com/makebankmasterclass

    * Facebook: https://www.facebook.com/ChrissyMellingerLLC

    Loved this episode? Share it with a friend who’s ready to take the next step in their business journey!



    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com
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    30 mins

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