Account-based marketing is certainly a way to get in front of the right target buyers with highly personalized outreach.

On Episode 48 of "Marketing, Demystified," we’ll explore lifecycle ABM. Marcelo Fernandes, Global Head of Adoption and Account-Based Marketing at SAP, joins Jennifer Mancusi to discuss how to use ABM across the customer lifecycle.

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

Marketing works - we know that. But there are some common barriers that get in the way. The good news is that it’s possible to jump over them—or, at times, run through them - perhaps. To discuss the topic of common challenges, Jenn Mancusi is joined by Drew Neisser, author of “Renegade Marketing” and founder of CMO Huddles. Join us.

More about the CMO Super Huddle: https://cmohuddles.com/super-huddle

Drew's quick wins: https://docs.google.com/document/d/1QPqniqf1xw53jN2LBrJ9yYKubzyqJMpxqM3vt4vA8pk/edit

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

On the heels of Jennifer Mancusi's recent episode on customer journey mapping, let’s talk about breaking things down even further. And that can involve the use of micro funnels. To discuss that topic, Jenn is joined by Amanda Groves, Groves, VP of Product Marketing at Enable, a rebate management software company. She’s a two-time Top 100 Product Marketing Leader, Mom of two, and Ultramarathoner.

Join us for this episode of "Marketing, Demystified."

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

It can be easy to overlook building a brand and raising brand awareness, because, well, companies have to win the current quarter. But what role does brand awareness have in winning all the quarters, and how does it impact sales?

To discuss that topic, Jennifer Mancusi is joined by Allyson Havener, SVP of Marketing and Community, TrustRadius, a software platform that helps buyers make informed decisions. Join us for this episode of "Marketing, Demystified."

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

Read the B2B Buying Disconnect Report here: https://solutions.trustradius.com/vendor-blog/2024-b2b-buying-disconnect-the-year-of-the-brand-crisis

Learn more about TrustRadius: https://www.trustradius.com

Podcasting works in B2B. It’s a great way to connect, share, and keep building your company and your image. Industry conferences now even have podcast stages. More and more people - including in Market Research - start podcasts. And most - if not all - need guests.

What’s in it for the guests? In other words, why is guesting on podcasts a good strategy?

To discuss that topic, Jennifer Mancusi is joined by Jessica Rhodes, founder of Interview Connections, which helps business leaders find the right podcasts to be a guest on. Let’s demystify marketing together. Join us.

Learn more about Interview Connections: https://interviewconnections.com

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

A customer journey can end up anywhere - including with a competitor - when you didn’t map the customer journey as well as it could have been done. So how to do customer journey mapping is what Jenn Mancusi discusses today.

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

Being customer-centric and creating the best marketing or user experience in general with the customer top of mind can be easier said than done.

Just take the example of copy. Strategists determine the direction, writers craft it and then some manager approves it. Everyone brings their perspectives by default - so how do we always shift those perspectives to be from the customer, the person who should find value in the content and experience.

To discuss that topic, Jennifer Mancusi is joined by Debbie Levitt, author of “Customers know you suck.” Let’s demystify marketing together on Episode 42 of "Marketing, Demystified."

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

One way to do better marketing is to be crystal clear about the target audience. Marketing personas are helpful for operationalizing that. But that leads us to the question: How do you create a marketing persona? Jenn Mancusi explains on this episode of “Marketing, Demystified.”

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io