• 48: A lifetime of ABM success

  • Sep 6 2024
  • Length: 43 mins
  • Podcast

48: A lifetime of ABM success

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  • Summary

  • Account-based marketing is certainly a way to get in front of the right target buyers with highly personalized outreach.

    On Episode 48 of "Marketing, Demystified," we’ll explore lifecycle ABM. Marcelo Fernandes, Global Head of Adoption and Account-Based Marketing at SAP, joins Jennifer Mancusi to discuss how to use ABM across the customer lifecycle.


    "Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io
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