Samsung Ads is the advertising arm of Samsung, leveraging the company’s ecosystem of smart devices, including televisions and mobile phones, to deliver targeted and addressable advertising. With over 72 million smart TVs in U.S. households, Samsung Ads offers advertisers access to an extensive audience through connected TV (CTV) and mobile devices. The platform enables brands to reach consumers at different stages of their journey, from brand awareness to conversion, with features like incremental reach, audience targeting, and outcome-based solutions. Samsung Ads integrates proprietary data, including automatic content recognition (ACR), to optimize reach and performance across linear and digital channels, making it a valuable tool for both large and mid-market advertisers.

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Copyright (C) 2024 Marketecture Media, Inc.

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Copyright (C) 2024 Marketecture Media, Inc.

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv

Copyright (C) 2024 Marketecture Media, Inc.

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Symitri is a company that provides a real-time privacy firewall and data clean room solution for the open internet, called Symitri Prism. The platform leverages a partnership with Akamai to allow advertisers and publishers to securely manage and match first-party data without sharing it directly, enabling real-time deterministic addressability and measurement. The company evolved from a media exchange service called Trust X and now focuses on privacy-safe, real-time data solutions for programmatic advertising.

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Copyright (C) 2024 Marketecture Media, Inc.

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Copyright (C) 2024 Marketecture Media, Inc.