Marketecture: Get Smart. Fast.

By: Marketecture Media Inc.
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  • Summary

  • The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv
    Copyright 2024 Marketecture Media, Inc.
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Episodes
  • Samsung Ads: Addressable advertising on TVs and Mobile

    Samsung Ads: Addressable advertising on TVs and Mobile
    Oct 7 2024

    Samsung Ads is the advertising arm of Samsung, leveraging the company’s ecosystem of smart devices, including televisions and mobile phones, to deliver targeted and addressable advertising. With over 72 million smart TVs in U.S. households, Samsung Ads offers advertisers access to an extensive audience through connected TV (CTV) and mobile devices. The platform enables brands to reach consumers at different stages of their journey, from brand awareness to conversion, with features like incremental reach, audience targeting, and outcome-based solutions. Samsung Ads integrates proprietary data, including automatic content recognition (ACR), to optimize reach and performance across linear and digital channels, making it a valuable tool for both large and mid-market advertisers.

    For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv

    Copyright (C) 2024 Marketecture Media, Inc.
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    26 mins
  • Episode 92: John Battelle on Wired, Web 2.0, and the future of media

    Episode 92: John Battelle on Wired, Web 2.0, and the future of media
    Oct 4 2024

    For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv

    Copyright (C) 2024 Marketecture Media, Inc.
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    58 mins
Marketing Economics Personal Finance
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