Welcome to Lookers into Bookers, the podcast where we dive deep into the strategies that turn casual customers into loyal advocates.

In today’s episode, we’re discussing one of the most vital components of business success: brand building. A brand isn’t just your logo, product, or service—it’s the perception your customers have based on their experiences with you. And building that perception requires trust, which is earned by consistently meeting and exceeding customer expectations.

We’ll explore how competitor analysis can help you position your brand effectively, the importance of adapting to market changes, and why mastering your brand’s path, voice, personality, and identity is key to long-term success. Plus, we’ll discuss the risks of relying too heavily on online travel agents (OTAs) and how it can limit your control over your brand identity. Join us as we unpack what it really takes to build a brand that stands out in today’s competitive tourism landscape!

Soon to be released is Lookers into Bookers, The Tourism Marketing Blueprint by industry expert Chris Torres. Everything you will see in this book is 100% the strategy Chris took for real life tour operator. No filter. No BS. Just the facts.

In this book, Chris will cover the exact approach we took to grow their leads, bookings and, ultimately, their business.

Register your interest here to be informed of its launch later in 2024: https://forms.gle/oMqs2s5J4Twbtt2X9

Welcome to Lookers into Bookers, the podcast dedicated to helping you understand and optimise every step of your customer’s journey in the tourism industry.

In today’s episode, we’re exploring the six critical stages of the Lookers into Bookers journey: Dreaming, Planning, Booking, Cancellation, Experiencing, and Sharing. Each of these stages offers unique opportunities for your business to engage with travellers, build trust, and turn those casual lookers into loyal bookers.

We’ll discuss how understanding the specific needs and expectations of your customers at each stage—from inspiring them to plan their next adventure to encouraging them to share their memorable experiences—can lead to more bookings and better relationships with your audience. Stay tuned as we break down the strategies that can guide travellers from daydreams to direct bookings!

Soon to be released is Lookers into Bookers, The Tourism Marketing Blueprint by industry expert Chris Torres. Everything you will see in this book is 100% the strategy Chris took for real life tour operator. No filter. No BS. Just the facts.

In this book, Chris will cover the exact approach we took to grow their leads, bookings and, ultimately, their business.

Register your interest here to be informed of its launch later in 2024: https://forms.gle/oMqs2s5J4Twbtt2X9

Welcome to Lookers into Bookers, the podcast where we help you turn potential customers into loyal customers.

In today’s episode, we’re talking about a game-changing shift for tour operators: moving from just offering tours to becoming a full-fledged media company. What does that mean? It’s about producing engaging content across multiple platforms—whether it’s through written blogs, video content, social media, or targeted marketing campaigns.

We’ll dive into how building a strong online presence can position your business for long-term success and why patience is key. While organic marketing pays off over time, we’ll also cover how paid ads can give you that boost when you need faster results. Join us as we unpack the strategies that can turn your tour business into a content machine that attracts more bookings than ever!

Full article here.

Soon to be released is Lookers into Bookers, The Tourism Marketing Blueprint by industry expert Chris Torres. Everything you will see in this book is 100% the strategy Chris took for real life tour operator. No filter. No BS. Just the facts.

In this book, Chris will cover the exact approach we took to grow their leads, bookings and, ultimately, their business.

Register your interest here to be informed of its launch later in 2024: https://forms.gle/oMqs2s5J4Twbtt2X9

Welcome to Lookers into Bookers, the podcast where we help you turn potential customers into loyal customers.

In today’s episode, we’re diving into The Real Cost of Managing Your Own Marketing. If you’ve ever wondered just how much of your revenue should be going toward marketing, especially when you’re starting out, this episode is for you. We’ll explore why allocating a significant portion of your revenue is essential for building your brand and generating leads in those critical early years.

But it’s not just about the money; managing marketing in-house comes with hidden costs, like the time and steep learning curves that can take your focus away from growing your business. We’ll also discuss how marketing costs should decrease as your business gains traction and how outsourcing to an agency can provide the expertise you need for better returns, especially if you’re growing fast or need specialised skills. Stay tuned as we break down the true value of investing in your marketing strategy!

Read the full article here: https://www.linkedin.com/pulse/real-cost-managing-your-own-marketing-chris-torres-kk6ke/?trackingId=X1FuqDPFQtqCSXffdQ9COw%3D%3D

Soon to be released is Lookers into Bookers, The Tourism Marketing Blueprint by industry expert Chris Torres. Everything you will see in this book is 100% the strategy Chris took for real life tour operator. No filter. No BS. Just the facts.

In this book, Chris will cover the exact approach we took to grow their leads, bookings and, ultimately, their business.

Register your interest here to be informed of its launch later in 2024: https://forms.gle/oMqs2s5J4Twbtt2X9