In this episode, we dive into the evolving world of business travel and the growing shift toward B2C (Business-to-Consumer) travel. Based on a blog post by Chris Torres, we explore the rise of remote work, workations, and digital nomads, and how these trends are reshaping the way we travel for business and leisure.

We discuss how travel businesses can cater to this new breed of traveler by offering curated self-guided experiences, team-building retreats, and strategic in-person events. If you’re a travel operator or business owner, this episode will help you understand how the lines between business and leisure travel are blurring and what steps you can take to stay ahead in this rapidly changing landscape.

“Implementing the information in Chris’ book helped my business grow by almost 400%!” - Brian Cain, Crawl Entertainment

In today’s fast-paced, digital world, running a tourism business is no longer just about offering great tours and activities—it’s about becoming a media company that inspires, engages, and converts. In Lookers into Bookers: The Tourism Marketing Blueprint, marketing expert Chris Torres shares his proven strategies to help tour operators stand out from the crowd, grow their brand, and turn interest into bookings.

With over 30 years of industry experience, Chris takes you through every stage of the customer journey—from the moment they start dreaming of their next trip, through planning and booking, all the way to sharing their experiences after the tour. This book is packed with practical advice on creating engaging content, mastering digital marketing, and developing a strategy that keeps your brand in front of potential customers.

Ready to turn lookers into bookers? Discover the blueprint for growing your tourism business, increasing bookings, and building long-term success.

Purchase from all good bookstores or direct.