In this episode of Listen Loudly Podcast, we dive deep into how research can dramatically improve marketing outcomes, even on a tight timeline. From AB testing to rapid feedback loops, our guests, Ron Howard and Jordan Kraft, break down how data-driven insights can help brands fine-tune their messaging and make smarter decisions, faster.

Key Takeaways:

• Learn why research doesn’t have to be a colossal or time-consuming effort.

• Discover how quick, tactical studies can provide invaluable insights for optimizing your ads.

• Hear real-world examples, including a global crisis study completed in just 5 days.

• Explore how AI is transforming the speed and depth of marketing research today.

Tune in to hear why your next campaign might just depend on pausing for research—and why it’s faster and more affordable than you think!

Show Notes:

Ron Howard - https://linkedin.com/in/ron-howard-4427ba3/

Jordan Kraft - https://linkedin.com/in/jkraft/

Resources

Door No. 3 Website

Door No. 3 LinkedIn

Door No. 3 Instagram

Listen to The Empowered Challenger Podcast with Prentice Howe

Connect with Prentice Howe on LinkedIn

Connect with Bethany Cranfield on LinkedIn

In this episode of Listen Loudly, we dive deep into the biggest mistakes challenger brands make when scaling. Joined by seasoned CPG marketer Rich Rodríguez-Mahé, we explore why rushing to change or pivot can harm your brand more than help it. Learn from his 14-year journey at PepsiCo and discover the critical importance of consumer insights in shaping your strategy.

Key Takeaways:

• Learn why testing packaging and understanding consumer sentiment is essential before pivoting.

• Discover the insights Rich gained from working in both corporate and startup environments.

• Find out how AI and data are changing the role of today's CMO.

Show Notes:

Ricky Rodríguez-Mahé

• https://www.linkedin.com/in/richardrodriguez/

• https://instagram.com/richrod/

Resources

Door No. 3 Website

Door No. 3 LinkedIn

Door No. 3 Instagram

Listen to The Empowered Challenger Podcast with Prentice Howe

Connect with Prentice Howe on LinkedIn

Connect with Bethany Cranfield on LinkedIn

Transformation isn’t just a buzzword—it’s a powerful force that can redefine the future of your brand. In this episode, we dive deep with industry leader Tricia Bouras as she shares her journey of driving transformation across major global brands like Calvin Klein, Hanes, and Wrangler.

We explore the core elements of transformation:

• Vision: How to craft and crystallize a compelling vision that serves as the foundation for change.

• Consumer-Driven Strategy: How understanding market trends and consumer needs can lead to growth.

• Collaboration: Why building a vision together with your team leads to more successful transformations.

• Adapting to Change: Strategies for overcoming the fear of change and turning it into a positive force for innovation.

With a wealth of experience leading brands through significant transformations, Tricia provides actionable insights for marketing leaders, executives, and entrepreneurs looking to navigate change effectively. Whether you're a startup, mid-cap, or an established enterprise, this conversation is filled with lessons that will empower you to create lasting impact.

Show Notes:

Tricia Bouras LinkedIn

transformation - the process of making significant changes in a business's structure, strategy, or operations to improve performance and adapt to market demands. This can include repositioning a brand, entering new markets, or evolving products and services based on consumer feedback.

Resources

Door No. 3 Website

Door No. 3 LinkedIn

Door No. 3 Instagram

Listen to The Empowered Challenger Podcast with Prentice Howe

Connect with Prentice Howe on LinkedIn

Connect with Bethany Cranfield on LinkedIn

In this episode of the Listen Loudly podcast, we dive deep into immersive experiences and explore how leadership and customer-driven ecosystems are shaping today's top brands. 🚀

Daz McColl shares insider stories from working with X Games and ESPN, including how they crafted a first-of-its-kind companion app that revolutionized fan engagement—boosting brand value and driving revenue through deeper viewer interaction. We also reflect on the resurgence of luxury retail and the strategic shift at Neiman Marcus, focusing on how digital storytelling helped reclaim their status post-bankruptcy. 📈

This episode is a masterclass in growth marketing—whether you’re a leader looking to inspire your team or a brand ready to break conventions, you won’t want to miss the transformative insights shared. 💡

Show Notes:

Darren "Daz" McColl - https://www.linkedin.com/in/darrenmccoll/

Resources

Door No. 3 Website

Door No. 3 LinkedIn

Door No. 3 Instagram

Listen to The Empowered Challenger Podcast with Prentice Howe

Connect with Prentice Howe on LinkedIn

Connect with Bethany Cranfield on LinkedIn

Burnout—it’s a word that every high achiever dreads, but many of us face it head-on without a clear path to recovery. In this episode of the Listen Loudly podcast, Dr. Melanie, an expert brain coach, dives deep into the neuroscience of burnout and the flow state. Discover why many of us live in the "struggle phase," constantly battling distractions and overwhelm, and learn actionable strategies to move into flow and stay there.

Key Takeaways:

• What burnout really looks like neurologically and why it happens.

• How your brain physically changes during burnout.

• Practical steps to design your workday around peak performance.

• The role of active recovery and why your brain needs more than just relaxation.

Watch the full episode to discover:

• How to recognize the early signs of burnout and prevent it.

• Tips on entering and sustaining the flow state.

• What one small change can make a huge difference in your productivity and well-being.

Join us for a conversation that could transform how you approach work and recovery.

Show Notes:

Dr. Melanie McNally LinkedIn - https://www.linkedin.com/in/drmcnally/

Understanding and Creating Flow by Dr Melanie McNally - https://docs.google.com/presentation/d/17E6V0wjuyseebxEhXUZYbqwjFG30J-JC4bv5zZGQ1o8/edit?usp=sharing

Psychology Today: How to Unlock Effortless Productivity and Creativity - https://www.psychologytoday.com/us/blog/empower-your-mind/202311/how-to-unlock-effortless-productivity-and-creativity

Flow Cycle - it describes the different stages of optimal performance, from the initial challenge to the replenishment of mental resources.Active Recovery - involves some activity that actively promotes healing and rejuvenation – both mental and physical.

Resources

Door No. 3 Website

Door No. 3 LinkedIn

Door No. 3 Instagram

Listen to The Empowered Challenger Podcast with Prentice Howe

Connect with Prentice Howe on LinkedIn

Connect with Bethany Cranfield on LinkedIn

In this episode of the Listen Loudly, we sit down with Liya Sharif Lancia, a dynamic leader whose career has spanned from professional ballet to VP of Marketing at Qualcomm, and now, the cutting-edge world of AI. Liya’s journey is a testament to the power of curiosity, discipline, and the courage to step into the unknown.

We dive deep into the metaphor of jackhammers vs. hummingbirds—are you laser-focused, or do you embrace a life of exploration? Liya shares how her "hummingbird" approach has allowed her to cross-pollinate ideas across vastly different fields, creating a rich, fulfilling career.

Key Takeaways

• How to balance deep discipline with a thirst for knowledge and new experiences.

• The transition from corporate tech giant Qualcomm to launching a startup in AI-driven women’s healthcare.

• Why taking a sabbatical can be the key to unlocking your next big career move.

• The role of curiosity in becoming a future-ready marketing leader.

• Insights on how AI will transform the marketing landscape and why creativity will remain a uniquely human trait.

Show Notes:

Liya Sharif Lancia LinkedIn

Liya Sharif Lancia Twitter/X

Qualcomm - an American multinational corporation headquartered in San Diego, California, and incorporated in Delaware. It creates semiconductors, software, and services related to wireless technology.

cercle.ai - an AI technology company delivering secure, data-driven biomedical and genomics healthcare insights for clinics, research labs, providers, and patients.

Resources

Door No. 3 Website

Door No. 3 LinkedIn

Door No. 3 Instagram

Listen to The Empowered Challenger Podcast with Prentice Howe

Connect with Prentice Howe on LinkedIn

Connect with Bethany Cranfield on LinkedIn

In this episode of Listen Loudly, we sit down with Josh, an SEO expert, to dive deep into the often misunderstood world of SEO. We discuss the importance of slowing down and thinking about your search queries, the synergy between SEO and PPC, and how technical SEO elements can make or break your online presence.

Discover why SEO is a critical component of marketing that can significantly impact your business’s visibility and success. Learn about common SEO mistakes, the role of off-page SEO, and how AI is transforming the search landscape.

Josh shares his passion for SEO and offers actionable insights on:

• Understanding what Google knows about you and your queries

• How to effectively use PPC data to boost your SEO strategy

• Common technical SEO pitfalls and how to avoid them

• The impact of hidden content on your SEO efforts

• The future of SEO in an AI-driven world

Links

Josh Loewen

The Status Bureau

Resources

Door No. 3 Website

Door No. 3 LinkedIn

Door No. 3 Instagram

Listen to The Empowered Challenger Podcast with Prentice Howe

Connect with Prentice Howe on LinkedIn

Connect with Bethany Cranfield on LinkedIn

Dive into an inspiring conversation with Stephanie as she shares her incredible journey from a digital novice to a leader in the ever-evolving world of social media. In this Listen Loudly episode, we discuss her early career challenges, the pivotal moments that shaped her path, and her insights on leadership and innovation in digital marketing.

Stephanie shares the importance of being an operator, how she led legacy brands into the digital age, and the crucial role of having a niche in your career. Whether you're a marketing executive or a budding social media strategist, this episode offers valuable lessons and inspiring stories.

Don’t miss out on these key takeaways:

• How to carve your niche in a competitive industry.

• Balancing traditional and digital media strategies.

• The impact of sports and discipline on leadership.

• Staying relevant and authentic in a fast-paced digital world.

Show Notes:

Stephanie Paige Miller

Legacy Brands - a brand with a long history and reputation

Cannes Lions International Festival of Creativity - a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering of the advertising and creative communications industry.

Resources

Door No. 3 Website

Door No. 3 LinkedIn

Door No. 3 Instagram

Listen to The Empowered Challenger Podcast with Prentice Howe

Connect with Prentice Howe on LinkedIn

Connect with Bethany Cranfield on LinkedIn