In this episode of Listen Loudly Podcast, we dive deep into how research can dramatically improve marketing outcomes, even on a tight timeline. From AB testing to rapid feedback loops, our guests, Ron Howard and Jordan Kraft, break down how data-driven insights can help brands fine-tune their messaging and make smarter decisions, faster.

Key Takeaways:

• Learn why research doesn’t have to be a colossal or time-consuming effort.

• Discover how quick, tactical studies can provide invaluable insights for optimizing your ads.

• Hear real-world examples, including a global crisis study completed in just 5 days.

• Explore how AI is transforming the speed and depth of marketing research today.

Tune in to hear why your next campaign might just depend on pausing for research—and why it’s faster and more affordable than you think!

Show Notes:

Ron Howard - https://linkedin.com/in/ron-howard-4427ba3/

Jordan Kraft - https://linkedin.com/in/jkraft/

Resources

Door No. 3 Website

Door No. 3 LinkedIn

Door No. 3 Instagram

Listen to The Empowered Challenger Podcast with Prentice Howe

Connect with Prentice Howe on LinkedIn

Connect with Bethany Cranfield on LinkedIn

In this episode of Listen Loudly, we dive deep into the biggest mistakes challenger brands make when scaling. Joined by seasoned CPG marketer Rich Rodríguez-Mahé, we explore why rushing to change or pivot can harm your brand more than help it. Learn from his 14-year journey at PepsiCo and discover the critical importance of consumer insights in shaping your strategy.

Key Takeaways:

• Learn why testing packaging and understanding consumer sentiment is essential before pivoting.

• Discover the insights Rich gained from working in both corporate and startup environments.

• Find out how AI and data are changing the role of today's CMO.

Show Notes:

Ricky Rodríguez-Mahé

• https://www.linkedin.com/in/richardrodriguez/

• https://instagram.com/richrod/

Resources

Door No. 3 Website

Door No. 3 LinkedIn

Door No. 3 Instagram

Listen to The Empowered Challenger Podcast with Prentice Howe

Connect with Prentice Howe on LinkedIn

Connect with Bethany Cranfield on LinkedIn

Transformation isn’t just a buzzword—it’s a powerful force that can redefine the future of your brand. In this episode, we dive deep with industry leader Tricia Bouras as she shares her journey of driving transformation across major global brands like Calvin Klein, Hanes, and Wrangler.

We explore the core elements of transformation:

• Vision: How to craft and crystallize a compelling vision that serves as the foundation for change.

• Consumer-Driven Strategy: How understanding market trends and consumer needs can lead to growth.

• Collaboration: Why building a vision together with your team leads to more successful transformations.

• Adapting to Change: Strategies for overcoming the fear of change and turning it into a positive force for innovation.

With a wealth of experience leading brands through significant transformations, Tricia provides actionable insights for marketing leaders, executives, and entrepreneurs looking to navigate change effectively. Whether you're a startup, mid-cap, or an established enterprise, this conversation is filled with lessons that will empower you to create lasting impact.

Show Notes:

Tricia Bouras LinkedIn

transformation - the process of making significant changes in a business's structure, strategy, or operations to improve performance and adapt to market demands. This can include repositioning a brand, entering new markets, or evolving products and services based on consumer feedback.

Resources

Door No. 3 Website

Door No. 3 LinkedIn

Door No. 3 Instagram

Listen to The Empowered Challenger Podcast with Prentice Howe

Connect with Prentice Howe on LinkedIn

Connect with Bethany Cranfield on LinkedIn