In this episode of The Cookbook, host Iris Goldfeder speaks with Crista Grasso, a scaling strategist and operations expert. They discuss the importance of simplifying business operations to scale effectively, the challenges of cash flow management, and the significance of having the right systems in place. Krista shares her journey as an entrepreneur and offers valuable advice for aspiring business owners, emphasizing the need for focus and measurement in their endeavors. In this conversation, Friday Austin discusses the journey of rebranding and reinventing her jewelry business, emphasizing the importance of adaptability in entrepreneurship. She shares insights on overcoming common challenges faced by entrepreneurs, particularly the need to step back from day-to-day operations and the significance of having a reliable right-hand person. The discussion also highlights the necessity of building a strong team and systems, the concept of systems thinking, and the importance of empowering team members to think critically. Austin differentiates her approach to operations by focusing on achieving results aligned with a business's vision, and she encourages entrepreneurs to assess and adjust their business models to ensure alignment with their goals.

Chapters

00:00 Welcome to The Cookbook

01:49 Scaling Strategies with Krista Grasso

09:52 The Importance of Systems and Operations

17:53 Navigating Cash Flow Challenges

24:00 Advice for Aspiring Entrepreneurs

29:22 Rebranding and Reinvention in Business

30:45 Overcoming Entrepreneurial Challenges

31:41 The Importance of a Right-Hand Person

33:30 Building a Strong Team and Systems

37:06 Systems Thinking in Business

39:22 Empowering Team Members

42:00 Differentiating Operations from Strategy

46:23 The Power of Transformation

49:23 Aligning Business with Vision

52:10 Assessing and Adjusting Your Business Model

In this episode of The Cookbook, host Iris Goldfeder interviews Chelsea Tams, a lettering artist and entrepreneur who shares her journey from winning startup funding in college to building a successful design studio. Chelsea discusses the importance of passion projects, the challenges of entrepreneurship, and the impact of mental health on business. She emphasizes the need for adaptability in the face of change and the significance of community support. The conversation also touches on the differences between lifestyle and legacy businesses, as well as the power of creativity in raising awareness for important causes.

Chapters

00:00 Welcome to The Cookbook

01:20 Chelsea Tams: From College to Entrepreneurship

04:08 Understanding Lettering Art

06:18 Winning Startup Funding

09:00 The Challenges of Entrepreneurship

15:41 Growing Pains in Business

19:22 Adapting to Change

24:10 Lifestyle vs. Legacy Business

29:25 Passion Projects and Community Impact

34:09 Raising Awareness Through Creativity

38:45 Mental Health in Entrepreneurship

43:00 Finding Balance and Community

48:20 What Lights Your Fire?

In this episode of The Cookbook, host Iris Goldfeder interviews Carrie Anne Munstedt, an award-winning portrait photographer, speaker, and author. They discuss Carrie Anne's journey from a corporate job to becoming an entrepreneur, the importance of empowerment through photography, and the impact of the Olympics on women's body positivity. The conversation emphasizes authenticity, community support, and overcoming obstacles in business, while celebrating all body types and encouraging women to uplift one another.

Chapters

00:00 Welcome to The Cookbook

01:52 Carrie Anne's Journey to Self-Discovery

05:56 Empowerment Through Photography

10:07 The Impact of the Olympics on Women

14:13 Transitioning from Corporate to Entrepreneurship

20:03 Overcoming Obstacles in Business

23:49 Authenticity in Entrepreneurship

30:02 The Importance of Community and Support

34:09 Celebrating All Bodies

39:56 Final Thoughts and Advice

In this episode of The Cookbook, host Iris Kohlfetter welcomes Sonia Norviz, CEO and operations strategist at Operation QOL. They discuss Sonia's journey to entrepreneurship, the importance of operations in business, and the challenges faced by entrepreneurs. Sonia shares her insights on client relationships, authenticity, and the evolution of business practices. The conversation emphasizes the significance of finding fulfillment in work and overcoming obstacles in the entrepreneurial journey.

Chapters

00:00 Welcome to The Cookbook

02:04 Introducing Sonia Norviz

06:05 Sonia's Journey to Entrepreneurship

12:04 The Importance of Operations in Business

17:47 Navigating Client Relationships

24:10 The Role of Authenticity in Business

30:04 Overcoming Obstacles in Entrepreneurship

36:14 Finding Fulfillment in Work

41:58 The Evolution of Business Practices

47:49 Sonia's Vision for the Future

Summary

In this episode of The Cookbook, host Iris Goldfeder welcomes Sherry Sutton, a personal branding expert and entrepreneur. Sherry shares her journey from a corporate marketing career to becoming an entrepreneur, discussing the challenges and triumphs she faced along the way. The conversation delves into the importance of authenticity in business, the value of being the face of your brand, and the significance of community support. Sherry emphasizes the need for a strong strategy in entrepreneurship and the importance of aligning personal values with business goals. The episode concludes with Sherry sharing what lights her fire: helping others discover their authentic selves and build meaningful businesses.

Chapters

00:00 Welcome to The Cookbook

02:15 Introducing Sherry Sutton

04:05 Sherry's Journey into Marketing

09:50 Transitioning to Entrepreneurship

14:30 The Impact of COVID on Business

16:52 Finding Authenticity in Business

22:45 The Importance of Being the Face of Your Brand

30:23 Navigating Values and Authenticity

38:37 Advice for Aspiring Entrepreneurs

50:47 Overcoming Obstacles in Entrepreneurship

01:01:07 The Power of Community and Support

01:06:31 Sherry's Unique Approach to Business

01:14:45 What Lights Sherry's Fire

Summary

Audrey Johnson is a mezzo-soprano and vocal coach who has combined her vocal talents and performing experience with her patriotic passions to create Of Thee I Sing, an innovative solo company featuring educational interactive concert programming with the mission of bringing American history to life through music. Audrey's programs are immersive, multi-sensory, and participatory, engaging audiences of all ages. She focuses on themes such as the Women's Suffrage Movement, Pioneer America, and the history of American Christmas music. Through her performances, Audrey aims to remind Americans of the qualities that unite us and empower positive patriotism. Audrey Johnson, Of Thee I Sing, discusses her journey as an entrepreneur and the importance of finding your why. She shares her experience in starting her business and the challenges she faced in learning the various aspects of running a company. Audrey emphasizes the need for genuine connection with the audience and the importance of continuous engagement and collective improvement. She also talks about the upcoming event she is organizing for Constitution Week and the fundraising efforts for a historical marker in Lafayette. Audrey's passion for bringing people together through music and history shines through in her work.

Chapters

00:00 Introduction to Audrey Johnson

08:42 Audrey's Journey and the Creation of Of Thee I Sing

19:00 Discovering a Calling to Empower and Celebrate American Music

26:00 Immersive and Participatory Concert Programming

27:31 Reaching Audiences Across the United States

31:14 Finding Your Why: The Key to Entrepreneurial Success

33:30 The Challenges of Starting a Business

35:57 The Power of Genuine Connection with the Audience

39:15 Engagement and Collective Improvement: Lessons from the Constitution

55:21 Upcoming Event: Celebrating Constitution Week and Fundraising for a Historical Marker

In this episode of The Cookbook, host Iris Goldfeder welcomes Megan Doherty, a digital marketing strategist and author of 'Podcasting for Business'. They discuss Megan's journey into podcasting, the entrepreneurial spirit, and the importance of creating a podcast that delivers tangible business results. Megan shares her insights on overcoming obstacles in entrepreneurship, offers advice for aspiring entrepreneurs, and introduces her new book, which provides a comprehensive guide to leveraging podcasts for business success. The conversation culminates in an exciting announcement about a collaborative podcast mastermind event.

Chapters

00:00 Welcome to The Cookbook

02:51 Meet Megan Doherty

05:48 Megan's Journey into Podcasting

10:22 The Entrepreneurial Spirit

21:40 Advice for Aspiring Entrepreneurs

34:08 Overcoming Entrepreneurial Obstacles

43:56 Launching Podcasting for Business

51:00 Creating a Killer Podcast Concept

57:43 What Lights Megan's Fire

In this episode of The Cookbook, host Iris Goldfeder welcomes Shoshana French, an expert in intuitive decision-making and authentic leadership. They discuss Shoshana's journey in entrepreneurship, the importance of intuition in leadership, and how to navigate personal and professional challenges. Shoshana shares valuable insights for aspiring entrepreneurs, emphasizing the significance of community and connection. The conversation culminates in the introduction of Shoshana's new program, The Intuitive Entrepreneur, designed to help business owners trust themselves and make informed decisions.

Chapters

00:00 Welcome to The Cookbook

05:10 Shoshana's Journey to Intuitive Leadership

10:09 The Power of Intuition in Decision Making

15:11 Navigating Leadership Challenges

20:01 Advice for Aspiring Entrepreneurs

24:51 Overcoming Personal Obstacles as Entrepreneurs

30:05 The Importance of Community and Connection

35:08 Introducing The Intuitive Entrepreneur Program

39:53 What Lights Shoshana's Fire?