In this celebratory 100th episode of The Cookbook, host Iris Goldfeder reflects on her journey in entrepreneurship alongside guest Kim Russo. They discuss the challenges and rewards of building a business, the importance of personal branding, and the value of relationships in the entrepreneurial journey. The conversation emphasizes the need for a strong mindset, clear boundaries, and the power of authenticity in attracting the right clients. Kim shares her experiences transitioning from corporate life to running her own design studio, highlighting the growth and learning that comes with entrepreneurship. In this conversation, Friday Austin discusses the importance of setting boundaries in business, managing client expectations, and the significance of clear communication. She shares personal experiences that highlight the challenges of maintaining a balance between client satisfaction and self-care. The dialogue emphasizes the growth that comes from learning to navigate client relationships and the necessity of being transparent about capabilities and limitations.

In this episode of The Cookbook, host Iris Goldfeder welcomes Coco Madari, a versatile coach and creative entrepreneur. They discuss Coco's journey from escaping an abusive relationship to building a successful coaching business. The conversation explores themes of authenticity, the importance of supportive relationships, and advice for aspiring entrepreneurs. Coco shares insights on personal growth, the challenges of navigating toxic relationships, and the significance of community in achieving sustainable success. In this conversation, Friday Austin discusses the importance of dismantling internalized oppression in business, emphasizing the need for accountability and integrity. She shares her journey of balancing her coaching business with her creative pursuits, highlighting the significance of aligning values in business relationships. Austin also differentiates herself in the crowded coaching market by embracing her multi-talented nature and strong anti-oppressive lens, ultimately advocating for a values-driven approach to entrepreneurship.

In this episode of The Cookbook, host Iris Goldfeder welcomes internationally recognized portrait photographer "Spider" Meka Hemmons. They discuss Meka's transformative journey from a retoucher at Oprah's company to a heart-centered portrait photographer. The conversation delves into themes of personal growth, the importance of knowing one's worth, and the role of manifestation in achieving success. Meka shares her insights on how experiences shape our paths and the significance of asking the universe for what we truly desire. In this conversation, Meka discusses the profound impact of digital manipulation on self-perception and the cultural pressures surrounding beauty standards. She shares her journey from a Photoshop artist to an authentic photographer, emphasizing the importance of capturing true beauty without manipulation. The discussion transitions into insights on entrepreneurship, highlighting the significance of patience, gratitude, and emotional control in personal and professional growth. Hemmons encourages listeners to embrace their true selves and take control of their emotions, ultimately finding purpose and passion in their endeavors.

In this episode of The Cookbook, host Iris Goldfeder speaks with Crista Grasso, a scaling strategist and operations expert. They discuss the importance of simplifying business operations to scale effectively, the challenges of cash flow management, and the significance of having the right systems in place. Krista shares her journey as an entrepreneur and offers valuable advice for aspiring business owners, emphasizing the need for focus and measurement in their endeavors. In this conversation, Friday Austin discusses the journey of rebranding and reinventing her jewelry business, emphasizing the importance of adaptability in entrepreneurship. She shares insights on overcoming common challenges faced by entrepreneurs, particularly the need to step back from day-to-day operations and the significance of having a reliable right-hand person. The discussion also highlights the necessity of building a strong team and systems, the concept of systems thinking, and the importance of empowering team members to think critically. Austin differentiates her approach to operations by focusing on achieving results aligned with a business's vision, and she encourages entrepreneurs to assess and adjust their business models to ensure alignment with their goals.

Chapters

00:00 Welcome to The Cookbook

01:49 Scaling Strategies with Krista Grasso

09:52 The Importance of Systems and Operations

17:53 Navigating Cash Flow Challenges

24:00 Advice for Aspiring Entrepreneurs

29:22 Rebranding and Reinvention in Business

30:45 Overcoming Entrepreneurial Challenges

31:41 The Importance of a Right-Hand Person

33:30 Building a Strong Team and Systems

37:06 Systems Thinking in Business

39:22 Empowering Team Members

42:00 Differentiating Operations from Strategy

46:23 The Power of Transformation

49:23 Aligning Business with Vision

52:10 Assessing and Adjusting Your Business Model

In this episode of The Cookbook, host Iris Goldfeder interviews Chelsea Tams, a lettering artist and entrepreneur who shares her journey from winning startup funding in college to building a successful design studio. Chelsea discusses the importance of passion projects, the challenges of entrepreneurship, and the impact of mental health on business. She emphasizes the need for adaptability in the face of change and the significance of community support. The conversation also touches on the differences between lifestyle and legacy businesses, as well as the power of creativity in raising awareness for important causes.

Chapters

00:00 Welcome to The Cookbook

01:20 Chelsea Tams: From College to Entrepreneurship

04:08 Understanding Lettering Art

06:18 Winning Startup Funding

09:00 The Challenges of Entrepreneurship

15:41 Growing Pains in Business

19:22 Adapting to Change

24:10 Lifestyle vs. Legacy Business

29:25 Passion Projects and Community Impact

34:09 Raising Awareness Through Creativity

38:45 Mental Health in Entrepreneurship

43:00 Finding Balance and Community

48:20 What Lights Your Fire?

In this episode of The Cookbook, host Iris Goldfeder interviews Carrie Anne Munstedt, an award-winning portrait photographer, speaker, and author. They discuss Carrie Anne's journey from a corporate job to becoming an entrepreneur, the importance of empowerment through photography, and the impact of the Olympics on women's body positivity. The conversation emphasizes authenticity, community support, and overcoming obstacles in business, while celebrating all body types and encouraging women to uplift one another.

Chapters

00:00 Welcome to The Cookbook

01:52 Carrie Anne's Journey to Self-Discovery

05:56 Empowerment Through Photography

10:07 The Impact of the Olympics on Women

14:13 Transitioning from Corporate to Entrepreneurship

20:03 Overcoming Obstacles in Business

23:49 Authenticity in Entrepreneurship

30:02 The Importance of Community and Support

34:09 Celebrating All Bodies

39:56 Final Thoughts and Advice

In this episode of The Cookbook, host Iris Kohlfetter welcomes Sonia Norviz, CEO and operations strategist at Operation QOL. They discuss Sonia's journey to entrepreneurship, the importance of operations in business, and the challenges faced by entrepreneurs. Sonia shares her insights on client relationships, authenticity, and the evolution of business practices. The conversation emphasizes the significance of finding fulfillment in work and overcoming obstacles in the entrepreneurial journey.

Chapters

00:00 Welcome to The Cookbook

02:04 Introducing Sonia Norviz

06:05 Sonia's Journey to Entrepreneurship

12:04 The Importance of Operations in Business

17:47 Navigating Client Relationships

24:10 The Role of Authenticity in Business

30:04 Overcoming Obstacles in Entrepreneurship

36:14 Finding Fulfillment in Work

41:58 The Evolution of Business Practices

47:49 Sonia's Vision for the Future

Summary

In this episode of The Cookbook, host Iris Goldfeder welcomes Sherry Sutton, a personal branding expert and entrepreneur. Sherry shares her journey from a corporate marketing career to becoming an entrepreneur, discussing the challenges and triumphs she faced along the way. The conversation delves into the importance of authenticity in business, the value of being the face of your brand, and the significance of community support. Sherry emphasizes the need for a strong strategy in entrepreneurship and the importance of aligning personal values with business goals. The episode concludes with Sherry sharing what lights her fire: helping others discover their authentic selves and build meaningful businesses.

Chapters

00:00 Welcome to The Cookbook

02:15 Introducing Sherry Sutton

04:05 Sherry's Journey into Marketing

09:50 Transitioning to Entrepreneurship

14:30 The Impact of COVID on Business

16:52 Finding Authenticity in Business

22:45 The Importance of Being the Face of Your Brand

30:23 Navigating Values and Authenticity

38:37 Advice for Aspiring Entrepreneurs

50:47 Overcoming Obstacles in Entrepreneurship

01:01:07 The Power of Community and Support

01:06:31 Sherry's Unique Approach to Business

01:14:45 What Lights Sherry's Fire