In this episode of The Cookbook, host Iris Goldfeder speaks with Crista Grasso, a scaling strategist and operations expert. They discuss the importance of simplifying business operations to scale effectively, the challenges of cash flow management, and the significance of having the right systems in place. Krista shares her journey as an entrepreneur and offers valuable advice for aspiring business owners, emphasizing the need for focus and measurement in their endeavors. In this conversation, Friday Austin discusses the journey of rebranding and reinventing her jewelry business, emphasizing the importance of adaptability in entrepreneurship. She shares insights on overcoming common challenges faced by entrepreneurs, particularly the need to step back from day-to-day operations and the significance of having a reliable right-hand person. The discussion also highlights the necessity of building a strong team and systems, the concept of systems thinking, and the importance of empowering team members to think critically. Austin differentiates her approach to operations by focusing on achieving results aligned with a business's vision, and she encourages entrepreneurs to assess and adjust their business models to ensure alignment with their goals.

Chapters

00:00 Welcome to The Cookbook

01:49 Scaling Strategies with Krista Grasso

09:52 The Importance of Systems and Operations

17:53 Navigating Cash Flow Challenges

24:00 Advice for Aspiring Entrepreneurs

29:22 Rebranding and Reinvention in Business

30:45 Overcoming Entrepreneurial Challenges

31:41 The Importance of a Right-Hand Person

33:30 Building a Strong Team and Systems

37:06 Systems Thinking in Business

39:22 Empowering Team Members

42:00 Differentiating Operations from Strategy

46:23 The Power of Transformation

49:23 Aligning Business with Vision

52:10 Assessing and Adjusting Your Business Model

In this episode of The Cookbook, host Iris Goldfeder interviews Chelsea Tams, a lettering artist and entrepreneur who shares her journey from winning startup funding in college to building a successful design studio. Chelsea discusses the importance of passion projects, the challenges of entrepreneurship, and the impact of mental health on business. She emphasizes the need for adaptability in the face of change and the significance of community support. The conversation also touches on the differences between lifestyle and legacy businesses, as well as the power of creativity in raising awareness for important causes.

Chapters

00:00 Welcome to The Cookbook

01:20 Chelsea Tams: From College to Entrepreneurship

04:08 Understanding Lettering Art

06:18 Winning Startup Funding

09:00 The Challenges of Entrepreneurship

15:41 Growing Pains in Business

19:22 Adapting to Change

24:10 Lifestyle vs. Legacy Business

29:25 Passion Projects and Community Impact

34:09 Raising Awareness Through Creativity

38:45 Mental Health in Entrepreneurship

43:00 Finding Balance and Community

48:20 What Lights Your Fire?

In this episode of The Cookbook, host Iris Goldfeder interviews Carrie Anne Munstedt, an award-winning portrait photographer, speaker, and author. They discuss Carrie Anne's journey from a corporate job to becoming an entrepreneur, the importance of empowerment through photography, and the impact of the Olympics on women's body positivity. The conversation emphasizes authenticity, community support, and overcoming obstacles in business, while celebrating all body types and encouraging women to uplift one another.

Chapters

00:00 Welcome to The Cookbook

01:52 Carrie Anne's Journey to Self-Discovery

05:56 Empowerment Through Photography

10:07 The Impact of the Olympics on Women

14:13 Transitioning from Corporate to Entrepreneurship

20:03 Overcoming Obstacles in Business

23:49 Authenticity in Entrepreneurship

30:02 The Importance of Community and Support

34:09 Celebrating All Bodies

39:56 Final Thoughts and Advice