The Cookbook: Recipes for Marketing & Business Success

By: The Cookbook: Recipes for Marketing & Business Success
  • Summary

  • Join me! Let's open the Cookbook together!!! And...it's not a cooking show! 😂. Our guests share their stories of how they became the successes that they are. They also share some of the struggles that they've had! This is for people thinking about becoming entrepreneurs, as well as seasoned entrepreneurs. I hope you all enjoy watching/listening to this as much as I'm enjoying interviewing my guests!

    Until then...go out and find what lights YOUR fire!

    2022 Iris Goldfeder
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Episodes
  • The Cookbook Kim Russo: Celebrating 100 Episodes - A Journey of Growth
    Dec 10 2024

    In this celebratory 100th episode of The Cookbook, host Iris Goldfeder reflects on her journey in entrepreneurship alongside guest Kim Russo. They discuss the challenges and rewards of building a business, the importance of personal branding, and the value of relationships in the entrepreneurial journey. The conversation emphasizes the need for a strong mindset, clear boundaries, and the power of authenticity in attracting the right clients. Kim shares her experiences transitioning from corporate life to running her own design studio, highlighting the growth and learning that comes with entrepreneurship. In this conversation, Friday Austin discusses the importance of setting boundaries in business, managing client expectations, and the significance of clear communication. She shares personal experiences that highlight the challenges of maintaining a balance between client satisfaction and self-care. The dialogue emphasizes the growth that comes from learning to navigate client relationships and the necessity of being transparent about capabilities and limitations.

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    1 hr and 4 mins
  • The Cookbook Podcast - Coco Madari: Building a Business on Shared Values
    Nov 19 2024

    In this episode of The Cookbook, host Iris Goldfeder welcomes Coco Madari, a versatile coach and creative entrepreneur. They discuss Coco's journey from escaping an abusive relationship to building a successful coaching business. The conversation explores themes of authenticity, the importance of supportive relationships, and advice for aspiring entrepreneurs. Coco shares insights on personal growth, the challenges of navigating toxic relationships, and the significance of community in achieving sustainable success. In this conversation, Friday Austin discusses the importance of dismantling internalized oppression in business, emphasizing the need for accountability and integrity. She shares her journey of balancing her coaching business with her creative pursuits, highlighting the significance of aligning values in business relationships. Austin also differentiates herself in the crowded coaching market by embracing her multi-talented nature and strong anti-oppressive lens, ultimately advocating for a values-driven approach to entrepreneurship.

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    59 mins
  • The Cookbook Podcast - Meka Hemmons: From Retouching to Revelations - A Photographer's Tale
    Nov 12 2024

    In this episode of The Cookbook, host Iris Goldfeder welcomes internationally recognized portrait photographer "Spider" Meka Hemmons. They discuss Meka's transformative journey from a retoucher at Oprah's company to a heart-centered portrait photographer. The conversation delves into themes of personal growth, the importance of knowing one's worth, and the role of manifestation in achieving success. Meka shares her insights on how experiences shape our paths and the significance of asking the universe for what we truly desire. In this conversation, Meka discusses the profound impact of digital manipulation on self-perception and the cultural pressures surrounding beauty standards. She shares her journey from a Photoshop artist to an authentic photographer, emphasizing the importance of capturing true beauty without manipulation. The discussion transitions into insights on entrepreneurship, highlighting the significance of patience, gratitude, and emotional control in personal and professional growth. Hemmons encourages listeners to embrace their true selves and take control of their emotions, ultimately finding purpose and passion in their endeavors.

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    1 hr and 4 mins

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2 Funny, Brilliant Women Talk: the Good, the Bad..

Obviously I'm biased, but I LOVED recording this with Iris Goldfeder! It was so refreshing to talk about the lessons learned, the tough times as well as the successes! No one succeeds without some bruises and grass stains along the way. I love Iris's interview style and her hilarious personality. She is a fabulous marketer and this is "not her first rodeo." I truly hope that any entrepreneur, no matter where they are in their journey, listens to this episode. Yes, it's good to talk about what works, especially when you've been in biz for years. AND it's also helpful to share about the mistakes, the missteps, the challenges and being able to laugh at the insanity of life, biz and being human along the way!

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