Summary

In this episode of The Cookbook, host Iris Goldfeder welcomes Sherry Sutton, a personal branding expert and entrepreneur. Sherry shares her journey from a corporate marketing career to becoming an entrepreneur, discussing the challenges and triumphs she faced along the way. The conversation delves into the importance of authenticity in business, the value of being the face of your brand, and the significance of community support. Sherry emphasizes the need for a strong strategy in entrepreneurship and the importance of aligning personal values with business goals. The episode concludes with Sherry sharing what lights her fire: helping others discover their authentic selves and build meaningful businesses.

Chapters

00:00 Welcome to The Cookbook

02:15 Introducing Sherry Sutton

04:05 Sherry's Journey into Marketing

09:50 Transitioning to Entrepreneurship

14:30 The Impact of COVID on Business

16:52 Finding Authenticity in Business

22:45 The Importance of Being the Face of Your Brand

30:23 Navigating Values and Authenticity

38:37 Advice for Aspiring Entrepreneurs

50:47 Overcoming Obstacles in Entrepreneurship

01:01:07 The Power of Community and Support

01:06:31 Sherry's Unique Approach to Business

01:14:45 What Lights Sherry's Fire