• #62 Why Russell Brunson Did 70+ Webinars Before Automating (& Other Webinar Marketing Best Practices You Can Steal!)
    Feb 21 2025

    Everyone wants a webinar that runs on autopilot and prints money while they sip margaritas on the beach.

    But even Russell Brunson—the guy who turned ClickFunnels into a $100M+ business—didn’t automate his webinar until he’d done over 70 live sessions…

    Through it all, he kept tweaking and refining his pitch…

    And that's how Russell perfected his webinars and generates MILLIONS with them each year.

    That’s what it means to be the best in the biz.

    But what if you could steal his best practices and get a headstart on your high-ticket coaching business? Then this episode is for you!

    You’ll learn:

    • The #1 thing most high-ticket coaches get wrong when creating their webinar
    • Why your topic matters more than your slides
    • The secret to getting more people to show up (and stay till the end)
    • The biggest mistake you’re making on your thank-you page
    • When to finally automate your webinar (and enjoy effortless scaling!)

    This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

    With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

    Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

    Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

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    12 mins
  • #61 5 Proven Ways to Advertise Webinars (2.8X Case Study!)
    Feb 14 2025

    Our new client was stuck.

    His webinar was attracting the wrong crowd – people who either weren’t interested or were too broke to afford his offer.

    Sales were tanking… and he was getting pretty desperate for higher-quality leads.

    So we stepped in, rolled up our sleeves, and got to work.

    We tweaked the advertising for his webinars to hone in on his warmest prospects.

    The result?

    2.8X ROAS (return on ad spend) on his very FIRST webinar with us. 🔥

    We packed his webinar with hundreds of high-intent attendees, and he walked away with a significant profit.

    And the best part?

    Now that we know it works, all we need to do is double down, refine, and scale – which means his future ROAS is only going to keep getting bigger and sexier.

    In this episode, we break down the 5 key strategies that turned his webinar into a sales machine.

    You’ll learn:

    • How an ‘ancient’ marketing platform ended up getting 60% of his sales
    • How he got 400+ signs up from social media (without spamming people to death)
    • The ‘secret’ way of using paid ads that most marketers ignore
    • Why retargeting warm leads is the easiest way to boost sales
    • How his webinar got a HUGE 65% webinar attendance rate (when most don’t even get 30%!)

    This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

    With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

    Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

    Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

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    8 mins
  • #60 How to Market Your Webinar in 2025
    Feb 7 2025

    If someone told you webinars are ‘dead’…

    Go ahead and slap them with a baguette ‘cos webinars are still making people MILLIONS!

    The problem is that most people aren’t marketing their webinars properly.

    No matter how awesome your offer or how slick your slides look, your webinars aren’t gonna get any eyeballs – let alone sales – if no one knows about them.

    In this episode you’ll learn 3 proven ways to market your webinar and turn it into a high-converting sales funnel in 2025:

    • How to leverage your list to pack your webinar without spending a dime
    • The secret to ‘borrowing’ an audience from someone more famous than you
    • Using paid ads to turn your webinars into scalable goldmines

    This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

    With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

    Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

    Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

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    9 mins
  • #59 Create Your Webinar Marketing Flywheel
    Jan 31 2025

    Burnt out from grinding for every client and doing 1-on-1 sales calls?

    That’s why most coaching businesses plateau at 6 figures – they can’t scale without going insane.

    But the biggest names in the business do it differently - from Marie Forleo to Tony Robbins.

    They have discovered a ‘flywheel’ that cranks out predictable, scalable results – EVERY time.

    In this episode, we’ll reveal why Webinar Marketing is the go-to flywheel for high-ticket coaches and experts who are serious about growing their businesses.

    Here’s what you’ll learn:

    • The “sell one-to-many” strategy that makes webinars the ultimate scaling machine
    • How to find your perfect audience with the ‘Goldilocks’ method
    • Why webinars build trust, authority, and a loyal following faster than anything else
    • The hidden money-making asset every webinar creates (that you’re probably ignoring)

    It’s time to stop spinning your wheels and start creating a growth system that actually works.

    This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

    With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

    Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

    Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

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    8 mins
  • #58 5 Deadly Mistakes to Avoid When Choosing a Webinar Marketing Agency
    Jan 24 2025

    You wouldn’t trust sushi from a gas station, so why trust a bargain-bin webinar agency with your business?

    In this episode, we’ll talk about the five most costly mistakes that high-ticket coaches and experts make when hiring an agency to market their webinars.

    Here’s what you’ll learn:

    • Why “cheap” agencies always ends up costing you more
    • The tell-tale signs that your agency knows what they they’re doing
    • The dangerous obsession some agencies have with useless metrics
    • The #1 strategy most agencies overlook… and it’s costing you 80% of your sales
    • How to sniff out a shady agency before they eat your marketing budget alive

    If you're ready to stop wasting time, money, and energy on crappy agencies, this episode’s your wake-up call.

    #WebinarMarketingAgency #WebinarMarketingService #WebinarAgency #RadicalMarketing

    This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

    With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

    Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

    Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

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    9 mins
  • #57 Can Your Coaching Business Survive A Ruthlessly Changing Market?
    Jan 17 2025

    One thing coaches and experts need to know…

    …is that the coaching industry, like any market, is volatile.

    Case in point: COVID.

    When COVID hit, seminars went from being everywhere to zero.

    Our business also went from booming to NOTHING.

    We really thought we were screwed when clients started dropping off like flies getting sprayed by Ridsect.

    Trends can make or break your business. Nowadays it’s AI and automation.

    So the question is, how can your coaching business ride a trend, instead of being decimated by it?

    In this episode, Steven Proud from the Radical Global Marketing Podcast asks Terence Tam, our founder, about the challenges we face as a marketing agency that serves high-ticket coaches and experts.

    You’ll learn:

    • How to spot opportunities in chaos (and future-proof your business)
    • The secret to staying relevant in a competitive (and skeptical) market
    • Why hyper-niches are great for scaling your business
    • Future trends in the coaching industry

    #BusinessChallenges #CoachingTrends #CoachingIndustry #HighTicketCoaches #PodcastInterview #RadicalGlobalMarketing #RadicalMarketing

    Check out the full interview with Radical Global Marketing Podcast here: https://www.brandigochina.com/terence-tam-founder-ceo-radical-marketing

    This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

    With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

    Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

    Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

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    8 mins
  • #56 How We Became Obsessed With Bums as a Marketing Agency
    Jan 9 2025

    When this university lecturer ditched his books for ‘bums’…

    … he started helping high-ticket coaches make MILLIONS each year.

    Now, for the record: our founder Terence Tam isn’t some weird pervert obsessed with bums. He’s just born with a love for marketing and an entrepreneurial itch that couldn’t be scratched in academia.

    So when he combined the two and discovered that there was a HUGE market in putting bums on seats i.e. filling up webinars, seminars, & challenges?

    Voila – Radical Marketing was born!

    Since then the business has snowballed and Radical Marketing has helped over a hundred coaches and experts around the world fill their events with an abundance of bums…

    (In fact, we’ve placed well over 1.5 million bums on seats!)

    This episode features choice excerpts from when Terence was interviewed by Steven Proud from the Radical Global Marketing podcast – where he shares his juiciest business secrets and lessons from building his agency from the ground up.

    You’ll learn:

    • The ONE thing that caps the growth of many coaching businesses.
    • How coaches need to navigate the ever growing competition that they find themselves in.
    • Why testing is the #1 most important thing to do to scale your coaching business.

    Check out the full interview with Radical Global Marketing Podcast here: https://www.brandigochina.com/terence-tam-founder-ceo-radical-marketing

    This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

    With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

    Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

    Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

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    15 mins
  • #55 How Nate Wilde Helps Coaches Close 40-65% at Their High-Ticket Events
    Jan 2 2025

    Ever wonder how top-tier coaches and consultants close massive deals with ease? The secret isn’t just in the pitch – it’s in crafting unforgettable events that do the selling for you.

    In this episode, Terence sits down with Nate Wilde, founder of Odigos Events, to uncover how intentional event design can skyrocket your high-ticket sales. Nate shares how his team creates seamless, high-converting experiences that leave attendees eager to buy – and explains the biggest mistakes most event hosts make.

    In this episode, you’ll learn:

    • The 3 BIGGEST mistakes coaches do at their events
    • How one simple adjustment to your sales pitch can boost your ROI
    • Why pre-event communication is critical to success (and how to do it right!)
    • Nate’s 3 secrets to closing 40-65% at webinars

    Check out Nate’s LinkedIn here:

    https://www.linkedin.com/in/nate-wilde/

    This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

    With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

    Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

    Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

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    35 mins