Everyone's using ChatGPT to write their marketing copy these days.

Your competitor down the street is doing it. That guy who sells protein shakes on Instagram is doing it. Heck, even your grandma probably asked ChatGPT to write her Facebook post.

But here's the thing...

Most AI-generated copies are absolute garbage.

And if you're just throwing basic prompts at ChatGPT and hitting publish, you're probably making your business sound like every other lazy marketer out there.

In this episode, you'll discover:

• Why AI copywriting isn't optional anymore for businesses in 2025
• The 3 reasons most AI copy makes you sound like a robot having a bad day
• Why "Always Be Checking" should be your new motto when it comes to AI-written copy
• How to feed your AI the right data so it stops writing like Shakespeare's pretentious cousin
• The secret framework we use at our agency to turn AI into a money-making copywriting machine

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

Remember when your website was about as useful as a screen door on a submarine?

Well, turns out you can teach that old dog some new tricks. And by tricks, I mean turning it into a lead-catching ninja that books appointments while you're busy counting sheep.

It's 2 AM. You're deep in dreamland. Meanwhile, your competitor just snagged another client because they answered in 5 seconds flat.

Ouch.

But what if your website could do the talking for you? Not with those creepy "HI HOW CAN I HELP YOU TODAY?!" popups that make people run faster than a cat from a vacuum cleaner.

I'm talking about AI that actually sounds... human.

In this episode, you'll discover:

• Why 59% of people are more impatient than a kid on Christmas morning (spoiler: they want answers in 5 seconds)
• How one coach named Bryan got 67% more qualified leads and saved 10 hours a week (that's like getting Fridays off!)
• The embarrassingly simple reason your chatbot might be scaring away leads instead of booking them
• Why treating your AI like a "smart receptionist" beats trying to create a digital clone of yourself
• The exact moment when your chatbot should wave the white flag and call in the humans

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

Every business owner I’ve spoken to LOVES the idea of using AI in their sales funnel.

Especially if they get to automate some of the time-consuming stuff…

…like cold calls, marketing, or lead gen.

But here’s the thing:

Use AI tools recklessly, and you might end up HURTING your business instead.

In this episode, you’ll learn:

• Why your AI copywriter could get your ad account BANNED
• The reason AI chatbots might be turning customers away from your business
• Where to maintain the ‘human element’, and where to go full-AI
• …and other ‘AI mistakes’ that could mess up your entire sales funnel

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com