On this week's episode of Footprints in the Market | Influencing iGaming, we're delighted to welcome Adam Gaskell, Head of UK Marketing at Kindred Group. Adam sat down for a chat with Digital Footprints Managing Director Sharon McFarlane, and the two discussed responsible gambling in sports, community impact through sponsorships, inclusivity in marketing, and more.

On this week's episode of Footprints in the Market | Influencing iGaming, we're thrilled to welcome Mindway AI Marketing Manager Niamh Gallagher! Niamh and Sharon McFarlane sat down to discuss the role of AI in responsible gambling, brand-building vs customer acquisition, the importance of industry events and more.

We're already halfway through the Footprints in the Market | Influencing iGaming webinar series! As a special halftime episode, Sharon McFarlane sat down with Jamie Mitchell of our sister agency, Game Changing Media to discuss iGaming in sports, the potential in women's sports, the evolution of sponsorship activation and more.

On this week’s episode of Footprints in the Market | Influencing iGaming, we are delighted to welcome iGP Chief Marketing Officer Michael Baker-Mosley. In this episode, Michael and Sharon McFarlane discuss how to succeed in competitive markets, the importance of flexibility in iGaming, strategies for leveraging customer feedback and more.

On this week’s episode of Footprints in the Market | Influencing iGaming, we are absolutely thrilled to welcome Martin Calvert, Marketing Director at ICS-digital. Martin sat down for a chat with Digital Footprints Managing Director Sharon McFarlane and the two touched on various topics in this wide-ranging discussion.

Episode 2 of Footprints in the Market | Influencing iGaming is here! On this week’s episode, Digital Footprints Managing Director Sharon McFarlane sat down for a chat with CBS Global Head of Affiliate Marketing & SEO Dan Shannon. The two touched on a wide range of topics and their discussion is a must-listen for any iGaming marketeer!

On the first episode of Footprints in the Market | Influencing iGaming, Digital Footprints Managing Director Sharon McFarlane sits down with Sportradar Executive VP, Global Marketing Adam Azor.

The two cover a range of topics, including considerations for marketing in regulated industries, personalisation without first-party data and the importance of bravery in marketing.

Adam is an integrated marketing specialist who has worked with major clients including Coca-Cola, Microsoft and Sony. As current EVP, Global Marketing at Sportradar, Adam specialises in digital, social, mobile, experiential, retail, direct, shopper, CRM, CSR, promotional marketing and advertising.