Footprints in the Market | Influencing iGaming

By: Digital Footprints
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  • Summary

  • Footprints in the Market | Influencing iGaming is a podcast series specifically targeted for CMOs and senior marketing representatives across the iGaming sphere. iGaming is a crowded, and competitive space and creative, innovative marketing can be what propels a brand to new heights. This podcast will give the marketeers behind these businesses the spotlight they deserve, and also bring new conversation points to light to allow the industry to learn from the experts.

    On the first episode of Footprints in the Market | Influencing iGaming, Digital Footprints Managing Director Sharon McFarlane sat down with Adam Azor of Sportradar to discuss considerations for marketing in regulated industries, personalisation without first-party data, and more.
    © 2024 Footprints in the Market | Influencing iGaming
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Economics Marketing
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Episodes
  • Adam Gaskell: Responsible Gambling Messaging in Sports, Community Impact Through Sponsorship & Inclusivity in Marketing

    Adam Gaskell: Responsible Gambling Messaging in Sports, Community Impact Through Sponsorship & Inclusivity in Marketing
    Nov 21 2024

    On this week's episode of Footprints in the Market | Influencing iGaming, we're delighted to welcome Adam Gaskell, Head of UK Marketing at Kindred Group. Adam sat down for a chat with Digital Footprints Managing Director Sharon McFarlane, and the two discussed responsible gambling in sports, community impact through sponsorships, inclusivity in marketing, and more.

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    22 mins
  • Niamh Gallagher: The Role of AI in Responsible Gambling, Customer Acquisition & the Importance of Industry Events

    Niamh Gallagher: The Role of AI in Responsible Gambling, Customer Acquisition & the Importance of Industry Events
    Nov 7 2024

    On this week's episode of Footprints in the Market | Influencing iGaming, we're thrilled to welcome Mindway AI Marketing Manager Niamh Gallagher! Niamh and Sharon McFarlane sat down to discuss the role of AI in responsible gambling, brand-building vs customer acquisition, the importance of industry events and more.
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    26 mins
  • Jamie Mitchell: iGaming Partnerships in Sports, the Potential in Women’s Sports & the Evolution of Sponsorship Activation

    Jamie Mitchell: iGaming Partnerships in Sports, the Potential in Women’s Sports & the Evolution of Sponsorship Activation
    Oct 23 2024

    We're already halfway through the Footprints in the Market | Influencing iGaming webinar series! As a special halftime episode, Sharon McFarlane sat down with Jamie Mitchell of our sister agency, Game Changing Media to discuss iGaming in sports, the potential in women's sports, the evolution of sponsorship activation and more.
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    29 mins

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