Corporate speak sucks.

Dave Harland, copywriter and creative director of Copy Or Die, shares how ditching professionalism and embracing authenticity can help you revive your brand.

• (00:00) - Intro
• (02:27) - Redefining professionalism
• (04:54) - Dave's journey
• (08:35) - How Dave's strategy generates leads
• (16:33) - First steps to being more yourself
• (23:01) - Why going "too" narrow is important
• (33:20) - Self-deprecation as a copywriting tool
• (40:41) - Picking the right fight
• (50:02) - Dave's last advice
• (54:48) - Top 3 resources

***

→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

🤘

Forget the "easy money" funnel fantasy. We're exposing the truth about building a business that lasts, without the hype and empty promises. Get ready to ditch the shortcuts and build something... for real.

• (00:00) - Intro
• (02:19) - Facebook funnel's story
• (07:42) - The difference between a funnel business approach and a real business
• (09:20) - The importance of the backend in a business
• (15:23) - The weaknesses of the influencer model
• (20:14) - The 5 Lightbulbs Framework
• (26:56) - How to implement the framework
• (31:55) - What is a good argument to sell your product?
• (38:14) - How to spot the right claim?
• (42:59) - The claim-proof model
• (53:01) - Summary
• (55:00) - Billy's top 3 resources

***

→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

🤘

In this episode, Sara Stella Lattanzio pulls back the curtain on what it really takes to build a content strategy that drives pipeline in a B2B company. She talks about the resistance she faced and shares her proven tactics for overcoming obstacles and proving the value of content marketing.

• (00:00) - Intro
• (02:41) - Sara's pet peeve
• (05:24) - First actionable steps as a marketer
• (09:47) - How to find and convince the right people for content marketing
• (20:42) - Getting people involved
• (25:55) - When did you drive more pipeline
• (27:14) - Sara's content strategy process
• (32:15) - What's a cluster
• (35:01) - How do you decide on a cluster
• (39:11) - The difference between content strategy and editorial calendar
• (43:39) - How do you deal with the fear of judgment
• (48:24) - The difference between business in the US and the EU
• (50:52) - Sara's top 3 resources

***

→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

🤘