• Professionalism is Killing Your Brand: Here's the Cure

  • May 21 2024
  • Length: 59 mins
  • Podcast

Professionalism is Killing Your Brand: Here's the Cure

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  • Summary

  • Corporate speak sucks.

    Dave Harland, copywriter and creative director of Copy Or Die, shares how ditching professionalism and embracing authenticity can help you revive your brand.

    • (00:00) - Intro
    • (02:27) - Redefining professionalism
    • (04:54) - Dave's journey
    • (08:35) - How Dave's strategy generates leads
    • (16:33) - First steps to being more yourself
    • (23:01) - Why going "too" narrow is important
    • (33:20) - Self-deprecation as a copywriting tool
    • (40:41) - Picking the right fight
    • (50:02) - Dave's last advice
    • (54:48) - Top 3 resources

    ***

    → Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
    → See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
    → Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
    → Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo


    Finally...

    If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com

    🤘
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