• How to Build a Content Strategy That "Drives Pipeline"

  • May 7 2024
  • Length: 54 mins
  • Podcast

How to Build a Content Strategy That "Drives Pipeline"

  • Summary

  • I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io

    Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment

    ***



    In this episode, Sara Stella Lattanzio pulls back the curtain on what it really takes to build a content strategy that drives pipeline in a B2B company. She talks about the resistance she faced and shares her proven tactics for overcoming obstacles and proving the value of content marketing.
    • (00:00) - Intro
    • (03:45) - Sara's pet peeve
    • (06:28) - First actionable steps as a marketer
    • (10:51) - How to find and convince the right people for content marketing
    • (21:46) - Getting people involved
    • (26:59) - When did you drive more pipeline
    • (28:18) - Sara's content strategy process
    • (33:19) - What's a cluster
    • (36:05) - How do you decide on a cluster
    • (40:15) - The difference between content strategy and editorial calendar
    • (44:43) - How do you deal with the fear of judgment
    • (49:28) - The difference between business in the US and the EU
    • (51:56) - Sara's top 3 resources


    ***

    Buy my book: book.stfo.io
    Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
    See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
    Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
    Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo


    Finally...

    If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io

    🤘

    Show more Show less

What listeners say about How to Build a Content Strategy That "Drives Pipeline"

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.