AI is redefining retail for good, bringing in the kind of automation and professionalism once implemented in the manufacturing industry. In this case, it’s mostly revolving around data-driven marketing decisions and in-store retail media capabilities. As shown by Axians, a VINCI group company, AI isn’t a mere toy for undergraduate students who are failing their …

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Data-Driven AI is the future of customer experience, François Ajenstat told us at a recent interview. François is Chief Product Officer at Amplitude, the company behind a digital analytics platform aimed at helping B2B and B2C businesses build better products, websites and ecommerce experiences through behavioural data. François stressed the significance of data-driven AI within …

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Ever heard of cookie pop-ups? It’s true that it’s hard to escape them. Following the 2011 Cookie Directive, sites have finally complied. But rather than deleting cookies, they have installed cookie pop-ups, which throw annoying messages at you and prevent you from surfing the web. They’re useless, mostly because they don’t really improve data confidentiality. …

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Is GenAI content marketing-friendly? Adobe organised a round-table discussion during their Experience Makers conference in Paris at the end of last year. The debate brought together a few digital experts. During this debate, I mentioned that there were limitations associated with GenAI image production and that they weren’t technical. Others contended that it was just …

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The state of influencer marketing in Europe 2024 is a survey conducted by Kolsquare, a leading European influencer marketing agency. It provides a particularly interesting perspective on influencer marketing budgets, how influencer marketing is handled and its future trends. Besides, its comparison of Europe’s main markets for IM is clearly enlightening. It’s one of the …

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The Cyber threat landscape in Europe is quite worrying. A recent survey by Cloudflare was conducted amongst 4,261 IT executives responsible for cybersecurity in Europe. 24% of the sample is made from small enterprises (150–999 employees), 24% from medium-sized businesses (1,000–2,500 employees) and 52% from large organisations (above 2,500 employees). All major European countries were …

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Content creation with artificial intelligence is already old hat as it’s been going on for a few years and, unfortunately, slop is now populating the Internet at an increasing pace. Yet, when I received this message from a good friend of mine last week regarding Google’s new app entitled NotebookLM, I was shellshocked. I tried …

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Whereas Ed Zitron is castigating the major Tech players responsible for the peak of inflated expectations surrounding AI, many tech pundits are still touting that AGI (Artificial General Intelligence) is within reach. To find out if AGI is a myth or a reality, I interviewed J.G. Ganascia, a long-time AI researcher and philosopher. In the …

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