AI is redefining retail for good, bringing in the kind of automation and professionalism once implemented in the manufacturing industry. In this case, it’s mostly revolving around data-driven marketing decisions and in-store retail media capabilities. As shown by Axians, a VINCI group company, AI isn’t a mere toy for undergraduate students who are failing their …

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Data-Driven AI is the future of customer experience, François Ajenstat told us at a recent interview. François is Chief Product Officer at Amplitude, the company behind a digital analytics platform aimed at helping B2B and B2C businesses build better products, websites and ecommerce experiences through behavioural data. François stressed the significance of data-driven AI within …

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Ever heard of cookie pop-ups? It’s true that it’s hard to escape them. Following the 2011 Cookie Directive, sites have finally complied. But rather than deleting cookies, they have installed cookie pop-ups, which throw annoying messages at you and prevent you from surfing the web. They’re useless, mostly because they don’t really improve data confidentiality. …

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