In this episode of Engaging Doctors, Dr. Vicki Rackner reveals seven powerful marketing lessons financial advisors can learn from the pharmaceutical industry to attract and engage physician clients. Discover how pharma's data-driven strategies—such as strategic gifting, education-based marketing, influencer engagement, and digital transformation—can be ethically applied to build trust and grow your physician client base.

Key Takeaways:
✔️ The power of reciprocity and strategic gifting
✔️ How education-based marketing builds credibility (22:1 ROI!)
✔️ Leveraging influencers and physician opinion leaders
✔️ Digital engagement strategies that deliver a 31:1 return
✔️ A 90-day implementation plan for financial advisors

If you're ready to crack the physician code and accelerate your business growth, tune in now!

Clic here to download your copy of the 9 Money Mistakes Doctors Make.

For more tips and strategies to grow your practice by working with more doctor clients:

• Visit Engaging Doctors and sign up to get weekly tips.
• Follow us on Facebook.
• Follow us on Youtube.
• Follow us on Linkedin

Are you a financial advisor looking to build strong, lasting relationships with physician clients? Understanding how doctors think, make decisions, and manage wealth is key to success in this unique market. In this episode, Dr. Vicki Rackner, a retired surgeon and physician engagement expert, reveals The 10 Laws of Physician Engagement—proven strategies to help financial professionals connect with, attract, and serve doctors effectively.

What You’ll Learn:
- How doctors think differently from business-minded clients
- Why emotional connection is crucial in financial advising
- The power of mirror neurons in trust-building
- How to position yourself as a medical insider
- Why repeated exposure is essential for doctor engagement

If you found this valuable, don’t forget to like, comment, and subscribe for more insights on engaging physician clients effectively!

Grab your copy of the 10 Laws here.

Click here to learn more about the Cracking the Physician Code Bootcamp.

For more tips and strategies to grow your practice by working with more doctor clients:

• Visit Engaging Doctors and sign up to get weekly tips.
• Follow us on Facebook.
• Follow us on Youtube.
• Follow us on Linkedin

If you're a financial advisor, you market differently to doctors than to business-minded prospects. it's like adjusting your driving habits when you drive in England.

In this podcast episode, learn about the "B2D Swap" to conduct business with doctors (b2D) more effectively.

Click here to download The 9 Money Mistakes Doctors Make.

Click here to download The Myth of the Rich Doctor.

For more tips and strategies to grow your practice by working with more doctor clients:

• Visit Engaging Doctors and sign up to get weekly tips.
• Follow us on Facebook.
• Follow us on Youtube.
• Follow us on Linkedin