In this episode of Engaging Doctors, Dr. Vicki Rackner reveals seven powerful marketing lessons financial advisors can learn from the pharmaceutical industry to attract and engage physician clients. Discover how pharma's data-driven strategies—such as strategic gifting, education-based marketing, influencer engagement, and digital transformation—can be ethically applied to build trust and grow your physician client base.

Key Takeaways:
✔️ The power of reciprocity and strategic gifting
✔️ How education-based marketing builds credibility (22:1 ROI!)
✔️ Leveraging influencers and physician opinion leaders
✔️ Digital engagement strategies that deliver a 31:1 return
✔️ A 90-day implementation plan for financial advisors

If you're ready to crack the physician code and accelerate your business growth, tune in now!

Clic here to download your copy of the 9 Money Mistakes Doctors Make.

For more tips and strategies to grow your practice by working with more doctor clients:

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Are you a financial advisor looking to build strong, lasting relationships with physician clients? Understanding how doctors think, make decisions, and manage wealth is key to success in this unique market. In this episode, Dr. Vicki Rackner, a retired surgeon and physician engagement expert, reveals The 10 Laws of Physician Engagement—proven strategies to help financial professionals connect with, attract, and serve doctors effectively.

What You’ll Learn:
- How doctors think differently from business-minded clients
- Why emotional connection is crucial in financial advising
- The power of mirror neurons in trust-building
- How to position yourself as a medical insider
- Why repeated exposure is essential for doctor engagement

If you found this valuable, don’t forget to like, comment, and subscribe for more insights on engaging physician clients effectively!

Grab your copy of the 10 Laws here.

Click here to learn more about the Cracking the Physician Code Bootcamp.

For more tips and strategies to grow your practice by working with more doctor clients:

• Visit Engaging Doctors and sign up to get weekly tips.
• Follow us on Facebook.
• Follow us on Youtube.
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If you're a financial advisor, you market differently to doctors than to business-minded prospects. it's like adjusting your driving habits when you drive in England.

In this podcast episode, learn about the "B2D Swap" to conduct business with doctors (b2D) more effectively.

Click here to download The 9 Money Mistakes Doctors Make.

Click here to download The Myth of the Rich Doctor.

For more tips and strategies to grow your practice by working with more doctor clients:

• Visit Engaging Doctors and sign up to get weekly tips.
• Follow us on Facebook.
• Follow us on Youtube.
• Follow us on Linkedin

If you're a financial advisor struggling to get past the gatekeeper and connect with doctors, you're not alone. Many advisors find traditional outreach methods ineffective when dealing with physicians. Why? Because doctors have built-in barriers to protect their time.

In this episode of The Engaging Doctors Podcast, Dr. Vicki Rackner, a retired surgeon turned consultant, shares why breaking through the front door is a low-ROI effort—and how to get invited through the back door instead. Discover a powerful strategy that helped one advisor achieve an 82% conversion rate when booking meetings with doctors.

🔹 Why gatekeepers are so effective—and how to work around them
🔹 The secret to making doctors want to meet with you
🔹 A proven campaign that delivers real results
🔹 How to create a personal connection and build trust

If you're ready to stop chasing doctors and start attracting them, this episode is for you!

Timestamps:
0:00 – Introduction: Why getting past the gatekeeper is so hard
1:36 – The role of gatekeepers and why they’re so effective
3:13 – Why traditional cold outreach is a low-ROI strategy
4:50 – The “back door” approach to meeting doctors
6:27 – How Jim achieved an 82% conversion rate with strategic gifting
8:04 – Final takeaways and next steps

📚 Books by Dr. Vicki Rackner:
👉 The 9 Money Mistakes Doctors Make
👉 The Myth of the Rich Doctor

For more tips and strategies to grow your practice by working with more doctor clients:

• Visit Engaging Doctors and sign up to get weekly tips.
• Follow us on Facebook.
• Follow us on Youtube.
• Follow us on Linkedin

Marketing to doctors is like navigating a sailboat to your desired business destination of accelerated growth.

Think of doctors’ innate perspectives and behaviors as the wind. And it blows in a different direction than you’re used to because “Suits”—business minded prospects— behave differently than “white coats” —doctor prospects.

Sometimes marketing to doctors feels like sailing into the wind. You’d think it would be impossible for you to move forward, but set your sails right and you can sail even faster than the wind. And I’m here to show you how.

However, today we’re going to talk about the best thing about building business relationship with doctors. This is doctors’ natural propensity to share helpful resources with each other.

In today’s podcast episode, you will take away four tips to harness the full power of this force to put the wind behind your back. Mastery of these best practices will help you join the high-performing financial advisors in the medical market—and see your practice transformed.

Click here to read The 9 Money Mistakes Doctors Make.

Click here to learn more about The Cracking the Physician Code Bootcamp

For more tips and strategies to grow your practice by working with more doctor clients:

• Visit Engaging Doctors and sign up to get weekly tips.
• Follow us on Facebook.
• Follow us on Youtube.
• Follow us on Linkedin

If you're a financial advisor struggling to connect with doctor clients, you're not alone. Many advisors try traditional marketing strategies that work with business owners—only to find they fall flat with physicians. Why? Because doctors are wired differently.

In this episode of The Engaging Doctors Podcast, Dr. Vicki Rackner, a retired surgeon turned consultant, reveals the #1 mistake financial advisors make when entering the medical market—and how to fix it. She shares her personal journey, lessons from the business world, and a proven strategy to help you bridge the gap between the world of finance and medicine.

🔹 Why traditional sales tactics don’t work with doctors
🔹 The key to building trust and positioning yourself as a "trusted insider"
🔹 How to avoid common missteps that turn doctors away
🔹 A simple mindset shift to attract more physician clients

If you're ready to break through the barriers and grow your financial practice by working with doctors, this episode is for you!

0:00 Challenges Financial Advisors Face in the Medical Market
2:47 Dr. Vicki Rackner's Personal Journey
5:40 Understanding Doctors' Financial Challenges
7:46 The Importance of Understanding Doctors' Needs
10:27 Common Mistakes Financial Advisors Make
19:18 Summary and Next Steps

📚 Books by Dr. Vicki Rackner:
👉 The 9 Money Mistakes Doctors Make
👉 The Myth of the Rich Doctor

For more tips and strategies to grow your practice by working with more doctor clients:

• Visit Engaging Doctors and sign up to get weekly tips.
• Follow us on Facebook.
• Follow us on Youtube.
• Follow us on Linkedin

Are you a financial advisors interested in accelerating the growth of your practice? In this episode, discover the compelling business arguments for working with doctor clients. You will learn the many opportunities in the medical market, and learn why doctors represent ideal clients for financial advisors.

For more tips and strategies to grow your practice by working with more doctor clients:

• Visit Engaging Doctors and sign up to get weekly tips.
• Follow us on Facebook.
• Follow us on Youtube.
• Follow us on Linkedin