In this episode of Creative Friction, we welcome Ryan Paul Gibson.  Ryan shares his background in B2B sales and marketing, specifically in the franchise industry, where research played a crucial role. He shares his hands-on approach to gathering customer insights and how it influenced his marketing strategies, business development, and operations. Tune in to hear more about his journey and the lessons he learned along the way.

Listen in as we speak about:

• Ways customer research drives business success
• The customer journey 
• How to uncover customer pain points
• Agile research methods with AI

And much, much, more!

Also — check out Ryan's incredible resource, The Definitive List of B2B Customer Interview Questions, as a way to start bringing more qualitative research into your creative work.

Connect with Ryan:

LinkedIn

Website 

Connect with Your Hosts:

The Meade Company 

Jeff Meade

Fearless Foundry

Madeline Reeves

Thank you for listening to Creative Friction! Please leave us a rating and review if you enjoyed the show. If you want to learn more about Fearless Foundry or The Meade Company, visit our websites!

Creative Friction is a podcast for creatives and agency owners seeking honest and practical guidance on how to grow their business. Tune in for new episodes the first Friday of the month!

All audio and video recordings are owned by Madeline Reeves and Jeff Meade, recorded live every other Friday on LinkedIn, and are released once a month. Music is by Premium Beats.

In this episode of Creative Friction, Madeline and Jeff discuss the struggles that many agencies are facing in terms of generating new customers and the slow process of closing deals. They attribute this to the current economic climate and clients' hesitation to spend money on marketing. They also highlight the challenges faced by tech-related agencies and offer suggestions on how to stand out and differentiate yourself in the market.

Listen in as we speak about:

• How to build a strong sales pipeline
• The benefits of specialization 
• Effective outreach through research studies
• Why you need a marketing plan

And much, much, more!

Connect with Your Hosts:

The Meade Company 

Jeff Meade

Fearless Foundry

Madeline Reeves

Thank you for listening to Creative Friction! Please leave us a rating and review if you enjoyed the show. If you want to learn more about Fearless Foundry or The Meade Company, visit our websites!

Creative Friction is a podcast for creatives and agency owners seeking honest and practical guidance on how to grow their business. Tune in for new episodes the first Friday of the month!

All audio and video recordings are owned by Madeline Reeves and Jeff Meade, recorded live every other Friday on LinkedIn, and are released once a month. Music is by Premium Beats.

In this episode, Madeline and Jeff speak with Maribel Lara of the Sasha Group, discussing how to effectively support small business clients in developing their online presence through social media. We talk about the daily routine and week-to-week tasks involved in work, and challenges faced by clients who expect the agency to handle everything. Maribel emphasizes the need for collaboration, strategy, and a focus on the clients target audience rather than just increasing follower counts. 

Listen in as we speak about:

• Supporting small businesses through social media
• How to empower small businesses
• The importance of aligning with the right clients

And much, much, more!

Connect with Maribel Lara: 

LinkedIn

The Sasha Group Website 

Connect with Your Hosts:

The Meade Company 

Jeff Meade

Fearless Foundry

Madeline Reeves

Thank you for listening to Creative Friction! Please leave us a rating and review if you enjoyed the show. If you want to learn more about Fearless Foundry or The Meade Company, visit our websites!

Creative Friction is a podcast for creatives and agency owners seeking honest and practical guidance on how to grow their business. Tune in for new episodes the first Friday of the month!

All audio and video recordings are owned by Madeline Reeves and Jeff Meade, recorded live every other Friday on LinkedIn, and are released once a month. Music is by Premium Beats.