Creative Friction

By: Madeline Reeves Jeff Meade
  • Summary

  • Creative Friction is a podcast for creatives and agency owners seeking honest and practical guidance on how to grow their business. You've attended your fair share of marketing conferences, ordered business books that remain unread on your kindle, and put in the hustle, only to find lackluster results. Now is the time to lean in to REAL advice from REAL agency owners, creatives, and leaders who have already walked the path you’re on. From AI and its impact on the future of creative work, to how the industry can better represent and reflect our modern world - hosts Jeff Meade and Madeline Reeves are here to guide you on all things agency growth, marketing strategy, and how to make a meaningful impact as a creative entrepreneur. Tune in for new episodes the first Friday of the month!
    © 2024 Creative Friction
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Episodes
  • Leaning into Qualitative Customer Research with Ryan Paul Gibson
    Aug 4 2023

    In this episode of Creative Friction, we welcome Ryan Paul Gibson.  Ryan shares his background in B2B sales and marketing, specifically in the franchise industry, where research played a crucial role. He shares his hands-on approach to gathering customer insights and how it influenced his marketing strategies, business development, and operations. Tune in to hear more about his journey and the lessons he learned along the way.

    Listen in as we speak about:

    • Ways customer research drives business success
    • The customer journey 
    • How to uncover customer pain points
    • Agile research methods with AI

    And much, much, more!

    Also — check out Ryan's incredible resource, The Definitive List of B2B Customer Interview Questions, as a way to start bringing more qualitative research into your creative work.

    Connect with Ryan:

    LinkedIn

    Website 

    Connect with Your Hosts:

    The Meade Company 

    Jeff Meade

    Fearless Foundry

    Madeline Reeves



    Thank you for listening to Creative Friction! Please leave us a rating and review if you enjoyed the show. If you want to learn more about Fearless Foundry or The Meade Company, visit our websites!

    Creative Friction is a podcast for creatives and agency owners seeking honest and practical guidance on how to grow their business. Tune in for new episodes the first Friday of the month!


    All audio and video recordings are owned by Madeline Reeves and Jeff Meade, recorded live every other Friday on LinkedIn, and are released once a month. Music is by Premium Beats.

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    1 hr
  • From Content Marketing to Collaborations: Strategies for Building a Robust Sales Pipeline
    Aug 4 2023

    In this episode of Creative Friction, Madeline and Jeff discuss the struggles that many agencies are facing in terms of generating new customers and the slow process of closing deals. They attribute this to the current economic climate and clients' hesitation to spend money on marketing. They also highlight the challenges faced by tech-related agencies and offer suggestions on how to stand out and differentiate yourself in the market.

    Listen in as we speak about:

    • How to build a strong sales pipeline
    • The benefits of specialization 
    • Effective outreach through research studies
    • Why you need a marketing plan

    And much, much, more!


    Connect with Your Hosts:

    The Meade Company 

    Jeff Meade

    Fearless Foundry

    Madeline Reeves



    Thank you for listening to Creative Friction! Please leave us a rating and review if you enjoyed the show. If you want to learn more about Fearless Foundry or The Meade Company, visit our websites!

    Creative Friction is a podcast for creatives and agency owners seeking honest and practical guidance on how to grow their business. Tune in for new episodes the first Friday of the month!


    All audio and video recordings are owned by Madeline Reeves and Jeff Meade, recorded live every other Friday on LinkedIn, and are released once a month. Music is by Premium Beats.

    Show more Show less
    1 hr and 3 mins
  • Scaling Small Businesses Through Social Media with Maribel Lara
    Jul 7 2023

    In this episode, Madeline and Jeff speak with Maribel Lara of the Sasha Group, discussing how to effectively support small business clients in developing their online presence through social media. We talk about the daily routine and week-to-week tasks involved in work, and challenges faced by clients who expect the agency to handle everything. Maribel emphasizes the need for collaboration, strategy, and a focus on the clients target audience rather than just increasing follower counts. 

    Listen in as we speak about:

    • Supporting small businesses through social media
    • How to empower small businesses
    • The importance of aligning with the right clients

    And much, much, more!


    Connect with Maribel Lara: 

    LinkedIn

    The Sasha Group Website 

    Connect with Your Hosts:

    The Meade Company 

    Jeff Meade

    Fearless Foundry

    Madeline Reeves



    Thank you for listening to Creative Friction! Please leave us a rating and review if you enjoyed the show. If you want to learn more about Fearless Foundry or The Meade Company, visit our websites!

    Creative Friction is a podcast for creatives and agency owners seeking honest and practical guidance on how to grow their business. Tune in for new episodes the first Friday of the month!


    All audio and video recordings are owned by Madeline Reeves and Jeff Meade, recorded live every other Friday on LinkedIn, and are released once a month. Music is by Premium Beats.

    Show more Show less
    59 mins

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