In this episode of Creative Friction, Madeline and Jeff discuss the struggles that many agencies are facing in terms of generating new customers and the slow process of closing deals. They attribute this to the current economic climate and clients' hesitation to spend money on marketing. They also highlight the challenges faced by tech-related agencies and offer suggestions on how to stand out and differentiate yourself in the market.

Listen in as we speak about:

• How to build a strong sales pipeline
• The benefits of specialization 
• Effective outreach through research studies
• Why you need a marketing plan

And much, much, more!

Connect with Your Hosts:

The Meade Company 

Jeff Meade

Fearless Foundry

Madeline Reeves

Thank you for listening to Creative Friction! Please leave us a rating and review if you enjoyed the show. If you want to learn more about Fearless Foundry or The Meade Company, visit our websites!

Creative Friction is a podcast for creatives and agency owners seeking honest and practical guidance on how to grow their business. Tune in for new episodes the first Friday of the month!

All audio and video recordings are owned by Madeline Reeves and Jeff Meade, recorded live every other Friday on LinkedIn, and are released once a month. Music is by Premium Beats.