In this episode of Creative Friction, we welcome Ryan Paul Gibson.  Ryan shares his background in B2B sales and marketing, specifically in the franchise industry, where research played a crucial role. He shares his hands-on approach to gathering customer insights and how it influenced his marketing strategies, business development, and operations. Tune in to hear more about his journey and the lessons he learned along the way.

Listen in as we speak about:

• Ways customer research drives business success
• The customer journey 
• How to uncover customer pain points
• Agile research methods with AI

And much, much, more!

Also — check out Ryan's incredible resource, The Definitive List of B2B Customer Interview Questions, as a way to start bringing more qualitative research into your creative work.

Connect with Ryan:

LinkedIn

Website 

Connect with Your Hosts:

The Meade Company 

Jeff Meade

Fearless Foundry

Madeline Reeves

Thank you for listening to Creative Friction! Please leave us a rating and review if you enjoyed the show. If you want to learn more about Fearless Foundry or The Meade Company, visit our websites!

Creative Friction is a podcast for creatives and agency owners seeking honest and practical guidance on how to grow their business. Tune in for new episodes the first Friday of the month!

All audio and video recordings are owned by Madeline Reeves and Jeff Meade, recorded live every other Friday on LinkedIn, and are released once a month. Music is by Premium Beats.