Let’s start the new week with more success tips for freight professionals! In this episode, Mike Riccio spills his sales and business development strategies!
Mike emphasizes having a singular sales focus in navigating the long sales cycles characteristic of current market conditions, a structured sales process that prioritizes productivity over mere activity, and the significance of controlled messaging, understanding customer buying habits, and building relationships continuously!
To register for the 2025 TIA Sales Success Summit, go to https://shorturl.at/ONQc4!
About Michael Riccio
Mike Riccio is Founder and CEO of More Than Miles Consulting, LLC. The firm helps Third Party Logistics (3PL) providers and Transportation Brokers develop strategies and tactics to achieve their business goals. With 35-plus years of experience in transportation and logistics, Riccio is uniquely qualified to guide each client through the process of charting its course to profitable and sustainable growth.
Prior to launching More Than Miles Consulting, Riccio was Chief Marketing Officer for Leonard’s Express, a leading transportation services provider that offers refrigerated trucking, dry van, warehousing, and freight brokerage services across the United States and Canada. Riccio also served as Vice President of Sales for Leonard’s Express, where he helped the leadership team build Leonard’s from ground zero to a $350M business between 2001 to 2015. Riccio serves as Chairman of the Transportation Intermediaries Association (TIA) and is a Certified Transportation Broker.
Riccio is a Board member of the Canandaigua Emergency Squad, where he serves as treasurer. He earned his bachelor’s degree in Business Administration from the University of Dayton. He and his wife Kim have two daughters and two grandchildren. They currently reside in Canandaigua, NY.
Connect with Mike
- Website: https://www.morethanmilesconsulting.com/
- Email: mike@morethanmilesconsulting.com
- Phone: 585-734-3699
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