In this episode, Jake Mathis shares his entrepreneurial journey and the challenges of building a transportation business!

Jake reflects on his experiences and the importance of personal reinvention and maintaining mental resilience during difficult times, highlights strategic business practices such as setting manageable daily goals, fostering a strong company culture, and the essential role of metrics and KPIs for departmental growth, and explains the complexities of modern sales cycles in the transportation industry!

About Jake Mathis

With over a decade of industry experience, Jake founded Southern Reins Logistics with the mission to create both sustainable and custom business solutions for our client’s shipping needs. Jake believes strongly in trusted partnerships that not only drive growth, but also promotes success for all parties. SRL was founded on the idea that moving freight doesn’t have to be complicated. With the right path in place, SRL will provide the reins for all logistical support and solutions.

Jake is originally from Northwest Georgia and is a proud graduate of the University of Georgia where he graduated Cum Laude with a BBA degree in Business Management from Terry College of Business. Jake currently resides north of Atlanta with his wife, Kaleigh and their yorkie, Mikey. As a member of Hawk’s Ridge Golf Club, Jake enjoys hitting the links in his free time as well as cheering on the Georgia Bulldog’s during football season.

Jake is a Certified Transportation Broker (CTB) which is the highest broker certification that exists in the industry.

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