In this episode of Coaching for Creatives hosted by Aura McKay from Business of Creativity, listeners learn essential strategies for raising their rates as photographers, graphic designers, and other creative freelancers.

Aura outlines three key steps to communicate rate increases effectively to clients: giving advanced notice, being transparent, and offering a grace period.

She also discusses five compelling reasons to justify rate hikes, including new skills, high demand, expanded scope, increased business costs, and years of experience with proven results.

The episode aims to help creative freelancers confidently implement price adjustments while maintaining client relationships.

00:00 Welcome and Introduction
00:17 Why It's Time to Raise Your Rates
01:08 Three Steps to Communicate Rate Increases
01:49 Overcoming the Fear of Losing Clients
02:59 Justifying Your Price Increase
03:35 Advanced Notice Strategies
05:32 Transparency and Value Communication
06:35 Top Reasons to Raise Your Rates
13:16 Effective Communication Methods
14:46 Conclusion and Viewer Engagement

Book a free call today: https://www.businessofcreativity.ca/advisor

In this episode of Coaching for Creatives, business coach Aura McKay discusses the concept of pricing as a bridge between a freelancer's desire for profit and a client's desire for value. She highlights the importance of understanding costs, calculating profits, and connecting with clients to meet their budget expectations effectively. Aura also encourages freelancers to reframe their thinking around pricing and provides resources such as a free pricing guide and an upcoming pricing bootcamp to help creatives master their pricing strategies.

00:00 Introduction to Pricing for Creatives
00:37 Understanding the Pricing Challenge
01:06 Reframing Pricing as a Bridge
01:43 Calculating Costs and Desired Profit
02:47 Connecting with Clients' Expectations
04:47 Addressing Common Objections
05:34 Resources and Further Learning
06:24 Join the Pricing Bootcamp
07:14 Conclusion and Next Steps

download the free Freelancer Pricing Guide or book a free call with Aura today!

Reacting vs. Responding: Mastering Emotional Control in Creative Business

Aura McKay, founder of Business of Creativity, discusses the critical difference between reacting and responding in a professional setting.

Addressing freelance creatives, she explores how strong emotional reactions to feedback or rejection can negatively impact communication and relationships.

Aura shares strategies for managing these emotions, including pausing to reflect on feelings before responding. Through personal anecdotes and practical advice, she emphasizes the importance of deliberate, empathetic responses to foster positive outcomes and maintain professional relationships.

00:00 Introduction to Coaching for Creatives
00:25 Reacting vs Responding: An Overview
00:36 Common Triggers and Emotional Reactions
03:02 The Importance of Pausing and Reflecting
03:40 Practical Steps to Manage Reactions
05:43 Real-Life Example: Handling Rejection
09:18 Encouragement to Create a Response Gap
10:14 Conclusion and Final Thoughts

https://www.businessofcreativity.ca/book-a-call