• Price as a Bridge: Connecting Profit and Client Value

  • Sep 16 2024
  • Length: 7 mins
  • Podcast

Price as a Bridge: Connecting Profit and Client Value

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  • Summary

  • In this episode of Coaching for Creatives, business coach Aura McKay discusses the concept of pricing as a bridge between a freelancer's desire for profit and a client's desire for value. She highlights the importance of understanding costs, calculating profits, and connecting with clients to meet their budget expectations effectively. Aura also encourages freelancers to reframe their thinking around pricing and provides resources such as a free pricing guide and an upcoming pricing bootcamp to help creatives master their pricing strategies.

    00:00 Introduction to Pricing for Creatives
    00:37 Understanding the Pricing Challenge
    01:06 Reframing Pricing as a Bridge
    01:43 Calculating Costs and Desired Profit
    02:47 Connecting with Clients' Expectations
    04:47 Addressing Common Objections
    05:34 Resources and Further Learning
    06:24 Join the Pricing Bootcamp
    07:14 Conclusion and Next Steps

    download the free Freelancer Pricing Guide or book a free call with Aura today!
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