Today, we have some valuable insights to share. We reached out to various brick and mortar businesses including weight loss clinics, spas, home remodelers, roofing contractors, boutique, pest control, medical clinic, and others. I asked them three important questions.

One problem many local business owners are still trying to get a handle on is hiring and maintaining employees.

Inflation rates have been climbing, with prices of goods and services experiencing increases month after month.

Host: Now, let's shift our focus to the health of local brick-and-mortar businesses. Statistics reveal a diverse landscape with both successes and challenges.

Host: Now, let's move on to the strategies that local business owners are employing to make the most out of their marketing dollars. Here are ten specific tactics they are using:

Host: Our first question was about appointments: "How many appointments do you typically get scheduled in a month?”

On average, we have around 10-20 appointments scheduled in a month we are a home remodeling contractor.

We usually see approximately 20 appointments per month at our boutique

As a medical clinic, we handle a higher volume, averaging 200 appointments in a month.

Our business combines massage and coaching, and we typically have around 80 appointments scheduled each month.

Another local business that handles individual and corporate moves gets 50-60 appointments per month.

A fitness facility that specializes in Boxing Bootcamps gets 150-200 appointments monthly.

A local pest control company gets an average of 400 new appointments each month.

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On average, we estimate the value of one new client to be around $90 to $160.

Due to our premium services of home remodeling, the value of one new customer can range from $100,000 to $400,000.

In our case, the value of one new patient is approximately $2,500.

The worth of one new client can vary, but we estimate it to be around $2,000 or more, depending on the services they require.

Other customer values were $720, $1000, between $40 and 125 and $800-$1,600.

Host: It's fascinating to see the diverse range of customer values. These numbers highlight the importance of customer acquisition and retention for businesses.

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Host: Our final question tackled a common challenge for brick and mortar businesses: no-show appointments. No matter what a business charges for their service… every no show appointment is a missed opportunity at revenue.

We asked, "How many no-show appointments do you get in a week?" Let's see what our business owners had to say.

We experience an average of 5 to 10 no-show appointments per week, which can be frustrating.

Fortunately, we have very few no-shows. They occur sporadically, but they're rare and don't significantly impact our operations.

We handle around 3 no-show appointments per week, which we work to minimize through effective reminder systems.

We have a low rate of no-shows, typically around 1 per week, mostly from new consultations. We focus on ensuring clear communication to minimize any disruptions.

Others shared 15 to 30 per month, 3 to 5 per week, 1 a month and finally one local business shared, we have more than I’d like to admit.

Host: No-show appointments can be a challenge for businesses, but it's great to hear that some have implemented strategies to mitigate the issue.

We hope you found these insights valuable for your own ventures.

I want to thank those local business leaders that shared valuable insights with me for this podcast today. I will drop the links to their websites below. 

http://www.gapfitnessacademy.com

http://www.rmscontractingllc.com

http://www.custombodyfitnessgws.com

http://Www.klassichomeinteriors.com

http://bebalancedcenters.com

https://901-fitness.com

http://atobmove.com

http://www.kathygruver.coach

http://www.Treecek.com

https://www.brianelderroofing.com

https://www.mwpest.com

If you don’t water, they’ll die.

This is a question I see debated by the gurus of marketing. “how often should I email my list?”

Answers vary from guru to guru. Some will unabashedly say they email their list 2 times a day, and they ain’t lying. I’m on that guy's list and get 2 emails a day.

Others say a couple of times a week and some say once a month.

What’s the correct amount?

I’ll answer that by sharing the following.

I recently moved back to the little town I grew up in. Mackay Idaho. The elevation is 6000 feet above sea level.

The average rainfall is about 8 inches per year. That means if you want anything to grow, you have to water it.

We have about 3 acres of grass that has an automatic irrigation system installed. You’d think I could just set it and forget it but that’s not the case.

There are certain parts of the yard where the soil is rockier and it seems no matter how much you water, the grass still gets brown and crunchy.

Other areas are shady and the grass is lush and velvety.

The people on our prospect and client lists are much like my yard.

Staying in contact with them, engaging, and providing valuable content is important to all of them.

Some require even more.

Here’s the thing I’ve noticed. When watering my grass, I can’t seem to overwater, but I definitely know when I need to water more.

I water my yard every day and some parts of the lawn get even more.

So what about emailing?

As long as you’re providing valuable content, helpful information, and the occasional irresistible offer, you can email at least 5 days a week.

If you’re just hitting them over the head with buy, buy buy, they’re going to unsubscribe.

But, if you’re solving problems for them, improving their lives, and entertaining them; you’ll have them lapping up every drop of your life-sustaining content.

The prospects on your list at some point will need the solutions you provide and the current patients and clients on your list want your expertise, your tips to improve what they already purchased from you, and that next amazing thing that will solve a problem in their life they might not even know they had.

Best of all, staying engaged with your list breaks down the objection barrier and makes it a whole lot easier to say yes to your solutions.

I have a completely free strategy that will help break down even more of those objections and fears people have about you and the solutions you provide. To download this training, go to GetMoreYes.com

My name is Jay and thank you for listening to the Clinic Accelerator podcast.

Hi, my name is Jay young, and I'm going to share something with you that maybe you didn't know, every business needs customers. All right. Maybe you did know that, but every business calls customers something a little bit different, right Maybe somebody calls them patients. It's their customers though, or clients it's still a customer or a member. Well, as a morning, radio show hosts for over 31 years, our customers were called listeners. Maybe you were one of them. And as a morning show host, our job was to get those customers, our listeners to listen every single morning and as long as possible. So we would do all kinds of things to make that happen. One of those things was be entertaining, but after every single show, I would go into production studio and I would listen to some of the parts of the show that I thought were particularly funny or engaging or exciting.