• What's Working In 2023 For Brick & Mortars

  • May 24 2023
  • Length: 19 mins
  • Podcast

What's Working In 2023 For Brick & Mortars

  • Summary

  • Today, we have some valuable insights to share. We reached out to various brick and mortar businesses including weight loss clinics, spas, home remodelers, roofing contractors, boutique, pest control, medical clinic, and others. I asked them three important questions.

    One problem many local business owners are still trying to get a handle on is hiring and maintaining employees.

    Inflation rates have been climbing, with prices of goods and services experiencing increases month after month.

    Host: Now, let's shift our focus to the health of local brick-and-mortar businesses. Statistics reveal a diverse landscape with both successes and challenges.

    Host: Now, let's move on to the strategies that local business owners are employing to make the most out of their marketing dollars. Here are ten specific tactics they are using:

    Host: Our first question was about appointments: "How many appointments do you typically get scheduled in a month?”

    On average, we have around 10-20 appointments scheduled in a month we are a home remodeling contractor.

    We usually see approximately 20 appointments per month at our boutique

    As a medical clinic, we handle a higher volume, averaging 200 appointments in a month.

    Our business combines massage and coaching, and we typically have around 80 appointments scheduled each month.

    Another local business that handles individual and corporate moves gets 50-60 appointments per month.

    A fitness facility that specializes in Boxing Bootcamps gets 150-200 appointments monthly.

    A local pest control company gets an average of 400 new appointments each month.

    [Transition Music]

    On average, we estimate the value of one new client to be around $90 to $160.

    Due to our premium services of home remodeling, the value of one new customer can range from $100,000 to $400,000.

    In our case, the value of one new patient is approximately $2,500.

    The worth of one new client can vary, but we estimate it to be around $2,000 or more, depending on the services they require.

    Other customer values were $720, $1000, between $40 and 125 and $800-$1,600.

    Host: It's fascinating to see the diverse range of customer values. These numbers highlight the importance of customer acquisition and retention for businesses.

    [Transition Music]

    Host: Our final question tackled a common challenge for brick and mortar businesses: no-show appointments. No matter what a business charges for their service… every no show appointment is a missed opportunity at revenue.

    We asked, "How many no-show appointments do you get in a week?" Let's see what our business owners had to say.

    We experience an average of 5 to 10 no-show appointments per week, which can be frustrating.

    Fortunately, we have very few no-shows. They occur sporadically, but they're rare and don't significantly impact our operations.

    We handle around 3 no-show appointments per week, which we work to minimize through effective reminder systems.

    We have a low rate of no-shows, typically around 1 per week, mostly from new consultations. We focus on ensuring clear communication to minimize any disruptions.

    Others shared 15 to 30 per month, 3 to 5 per week, 1 a month and finally one local business shared, we have more than I’d like to admit.

    Host: No-show appointments can be a challenge for businesses, but it's great to hear that some have implemented strategies to mitigate the issue.

    We hope you found these insights valuable for your own ventures.

    I want to thank those local business leaders that shared valuable insights with me for this podcast today. I will drop the links to their websites below. 

    http://www.gapfitnessacademy.com

    http://www.rmscontractingllc.com

    http://www.custombodyfitnessgws.com

    http://Www.klassichomeinteriors.com

    http://bebalancedcenters.com

    https://901-fitness.com

    http://atobmove.com

    http://www.kathygruver.coach

    http://www.Treecek.com

    https://www.brianelderroofing.com

    https://www.mwpest.com

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