If you don’t water, they’ll die.

This is a question I see debated by the gurus of marketing. “how often should I email my list?”

Answers vary from guru to guru. Some will unabashedly say they email their list 2 times a day, and they ain’t lying. I’m on that guy's list and get 2 emails a day.

Others say a couple of times a week and some say once a month.

What’s the correct amount?

I’ll answer that by sharing the following.

I recently moved back to the little town I grew up in. Mackay Idaho. The elevation is 6000 feet above sea level.

The average rainfall is about 8 inches per year. That means if you want anything to grow, you have to water it.

We have about 3 acres of grass that has an automatic irrigation system installed. You’d think I could just set it and forget it but that’s not the case.

There are certain parts of the yard where the soil is rockier and it seems no matter how much you water, the grass still gets brown and crunchy.

Other areas are shady and the grass is lush and velvety.

The people on our prospect and client lists are much like my yard.

Staying in contact with them, engaging, and providing valuable content is important to all of them.

Some require even more.

Here’s the thing I’ve noticed. When watering my grass, I can’t seem to overwater, but I definitely know when I need to water more.

I water my yard every day and some parts of the lawn get even more.

So what about emailing?

As long as you’re providing valuable content, helpful information, and the occasional irresistible offer, you can email at least 5 days a week.

If you’re just hitting them over the head with buy, buy buy, they’re going to unsubscribe.

But, if you’re solving problems for them, improving their lives, and entertaining them; you’ll have them lapping up every drop of your life-sustaining content.

The prospects on your list at some point will need the solutions you provide and the current patients and clients on your list want your expertise, your tips to improve what they already purchased from you, and that next amazing thing that will solve a problem in their life they might not even know they had.

Best of all, staying engaged with your list breaks down the objection barrier and makes it a whole lot easier to say yes to your solutions.

I have a completely free strategy that will help break down even more of those objections and fears people have about you and the solutions you provide. To download this training, go to GetMoreYes.com

My name is Jay and thank you for listening to the Clinic Accelerator podcast.