Charlie Felker is the co-founder of Free-2-Grow. He joins Paul Maskill on the podcast today.

Their mission is a 24/7 AI voice solutions tailored for your home service business. Free2Grow ensures you never miss a sales call again.

In this episode, Charlie talks about:

• How long does it take to train an AI voice bot?
• The exponential improvements in AI voice.
• When will AI voice replace traditional CSRs.
• What is the current booking rate for AI voice CSRs?
• What is the future of AI voice in the home service trades?

Transform from a stressed out, uncertain business owner, to a confident, respected CEO with clarity of your financial health. Visit today: https://thebluecollaradvisors.com/

Craig Jooste joined Paul Maskill on this week's episode.

Craig has been in the homes services business for over 20 years. He co-founded the Local Handyman Group and grew the brand nationally as their CEO. Craig then sold the Local Handyman Group in 2023 and started growing Genie Senior Services as their President.

Craig has a business coaching program call The Foundational Four which is purpose built for home services businesses.

• Understanding the foundations of business – What are non-negotiables?
• How do we get over the big hump between $1mm and $mm in revenue?
• When is the right time to add multiple locations?
• Where do most business owners get stuck in scaling?
• What are the Foundational Four of business growth?

In this week's interview, Paul Maskill sits down with Alec Stevanovski.

Alec is the founder and editor of Homepros, a digital media company covering the business of HVAC. They publish a free, email newsletter every Tuesday and Friday morning covering the biggest news impacting the industry.

Some of the topics we focus on are:

• How can we navigate the uncertainty of the economy?
• What's happening with private equity and HVAC acquisitions?
• What are some of the biggest industry insights in 2024?

Transform from a stressed out, uncertain business owner, to a confident, respected CEO with clarity of your financial health. Visit today: https://thebluecollaradvisors.com/

In this week's podcast, Paul hosts his monthly solo show where he shares with you the difference between bookkeepers, CPAs and CFOs.

All companies need all three professionals and in order to have built in accountability, it usually makes the most sense to have all three be different people.

A bookkeeper focuses on the past - they make sure all your transactions are accounted for correctly.

A CPA focuses on the past - they make sure you are staying compliant with your taxes.

A CFO focues on the future - they make sure you have a financially healthy business that produces consistent, positive cash flow.

Don't wait another day to start achieving more money, time and freedom. Schedule a call today and receive a complementary financial assessment of your business: https://thebluecollaradvisors.com/call/

Today we're joined by Brandon Lazar, a seasoned entrepreneur and strategic visionary with over 15 years of dedicated experience in the home service industry. In 2023, Brandon successfully sold his exterior cleaning business, achieving a seven-figure sale. He is known for his innovative management approach, including the implementation of performance pay and virtual assistants to boost operational efficiency. After his successful exit, Brandon founded NinjaVA and BonusUP, two dynamic companies at the forefront of providing virtual assistant services and revolutionizing performance pay software.

In our interview, we dive into:

1. • Why should we consider using VAs for all of our admin, CSR, dispatch and email work.
   • What can a VA do is a Home Service Business?
   • What can’t a VA do?
   • What's the best way to teach a VA to do new tasks?
   • What are best practices in onboarding a new VA to your team?

Transform from a stressed out, uncertain business owner, to a confident, respected CEO with clarity of your financial health. Visit today: https://thebluecollaradvisors.com/

Dan Antonelli is the President and Chief Creative Officer of KickCharge Creative, an award-winning New Jersey-based branding agency that specializes in helping home service businesses redefine themselves and stand out with disruptive brands.

Dan is a nationally recognized speaker and expert on home service branding, with several books on branding to his credit, including Building a Big Small Business Brand and his new Amazon best-selling book, Branded Not Blanded: KickCharge Your Home Service Brand.

His signature wrap style that integrates disruptive branding has served as a model for superior home service fleet branding throughout the world.

In this podcast, we discuss:

1. • What is White Van Syndrome?
   • What does Dan say to people who say “mascots are overdone”?
   • Why should you never use initials or your name in your brand?
   • Many companies do all the things and ignore branding, why should we put brand at the forefront?
   • What can a disruptive brand do the financials, marketing spend, etc. of the business?

Transform from a stressed out, uncertain business owner, to a confident, respected CEO with clarity of your financial health. Visit today: https://thebluecollaradvisors.com/

Ali Alden is a seasoned small business strategist and marketer with over 15 years of experience. Specializing in the trades and home service industry, she dedicates her expertise to helping small business owners break through growth barriers and claim a larger share of the market.

As a Pumpkin Plan Strategist and StoryBrand Certified Guide, Ali uses proven strategies for scaling small businesses, identifying untapped opportunities, and creating a distinctive market presence.

In today's podcast we dive into:

1. • How can the Pumpkin Plan by Mike Michalowicz transform our business.
   • Why is having a strong brand so important.
   • What is the #1 reason blue collar businesses struggle to grow?
   • When a technician starts their business, they first usually say YES to everything. How do we stop doing everything and find our sweet spot in the marketplace?

Transform from a stressed out, uncertain business owner, to a confident, respected CEO with clarity of your financial health. Visit today: https://thebluecollaradvisors.com/

In this week's podcast, Paul hosts his monthly solo show where he shares with you the five things you can do to increase the ROI on your marketing.

For most companies in the trades, it feels like leads are slowing down.

The COVID boom is gone and we are in a repair economy.

Or so they say.

Before trying to get more leads, let's focus on getting more out of every lead.

Tune into today's episode where you'll learn five things you can begin to implement right away.

Don't wait another day to start achieving more money, time and freedom. Schedule a call today and receive a complementary financial assessment of your business: https://thebluecollaradvisors.com/call/