• 022: Eliminate White Van Syndrome and Build a Brand That Stands Out with Dan Antonelli

  • Oct 21 2024
  • Length: 30 mins
  • Podcast

022: Eliminate White Van Syndrome and Build a Brand That Stands Out with Dan Antonelli

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  • Summary

  • Dan Antonelli is the President and Chief Creative Officer of KickCharge Creative, an award-winning New Jersey-based branding agency that specializes in helping home service businesses redefine themselves and stand out with disruptive brands.

    Dan is a nationally recognized speaker and expert on home service branding, with several books on branding to his credit, including Building a Big Small Business Brand and his new Amazon best-selling book, Branded Not Blanded: KickCharge Your Home Service Brand.

    His signature wrap style that integrates disruptive branding has served as a model for superior home service fleet branding throughout the world.

    In this podcast, we discuss:

      • What is White Van Syndrome?
      • What does Dan say to people who say “mascots are overdone”?
      • Why should you never use initials or your name in your brand?
      • Many companies do all the things and ignore branding, why should we put brand at the forefront?
      • What can a disruptive brand do the financials, marketing spend, etc. of the business?

    Transform from a stressed out, uncertain business owner, to a confident, respected CEO with clarity of your financial health. Visit today: https://thebluecollaradvisors.com/
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